Monday, December 29, 2014

Apple : Microsoft wants MacBook users to switch to Surface Pro 3

Apple : Microsoft wants MacBook users to switch to Surface Pro 3


Microsoft wants MacBook users to switch to Surface Pro 3

Posted:

Microsoft wants MacBook users to switch to Surface Pro 3

MacBook aficionados, Microsoft wants you to consider its Surface Pro 3 hybrid tablet/laptop as a potential alternative. Its marketing team has put up a microsite that aims to convince those mulling a move to bite the bullet.

The resource centre walks any prospective switcher through four steps (discovering Windows, discovering Surface Pro 3, moving your content and making the Surface Pro 3 interact with the rest of your Apple ecosystem).

Microsoft debuted its Surface range back in 2012 and it has proved to be a relative success given that Microsoft released two subsequent iterations. It has however yet to release the successor to the Windows-RT-powered Surface 2.

What Microsoft's tablet convertible has done though is pave the way for other similar products such as the Asus Transformer TX300, the Acer Aspire Switch 10 or the Schenker Element 10.1.

The site targets Apple's MacBook Air, more specifically the 11-inch model. That said, while a similarly configured Surface Pro 3 costs the same as a MacBook Air, adding a Surface Pro 3 type cover bumps the price by nearly 15%.

Check our review of the Microsoft Surface Pro 3.

Apple Pay set for mid-2015 launch - if it can win over the big banks

Posted:

Apple Pay set for mid-2015 launch - if it can win over the big banks

Apple Pay has yet to launch in the UK but rumours are that, with big banking contracts signed, we should see the service come in mid-2015.

According to the Telegraph, Apple has been busy showing off the merits of Apple Pay to the UK's banking sector but negotiations have been trickier than anticipated.

Unnamed sources have indicated that Apple's data mining could be what's stalling talks, given Apple will essentially be collecting a mountain of personal and banking information from all that use the service.

Pay, the Apple way

It is thought that despite this issue, all the major banking groups will sign to the service, after uptake in the US has been strong.

Currently one percent of transactions are being done through Apple Pay in the US. This is some three percent off of Google Wallet but that service launched back in 2011.

Earlier in December, the first signs that Apple Pay was coming to the UK appeared. A job listing for the UK arm of the service appeared but was swiftly taken off of Apple's job board.

With the Apple Watch mooted to launch in early 2015, Apple will be hoping to get Apple Pay into shops as soon as possible.

No comments:

Post a Comment