Software : Create new services and products for your business with APIs

Create new services and products for your business with APIs

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Introduction and connected consumers

The API (Application Program Interface) has become the cornerstone of many businesses. Offering the ability to connect devices together to exploit data and other services, many small businesses are now basing their products on APIs that deliver features at relatively low cost.

Apps are of course where APIs have found the most use. Many of the most popular apps use APIs as a core component of their functionality. Mapping apps, taxi services, document storage and connecting online services together all use APIs.

Visa, Apigee, says in its whitepaper: "APIs have become more important as businesses shift their attention from what they need to provide to consumers to how to deliver more value to consumers faster and at scale. In addition to this accelerated time to value, businesses are striving for improved agility and the ability to leverage new channels and extend their brand."

It's the small business community where APIs can be the most beneficial. Every industry moves through change and it's important for every business to remain relevant to its customers whether these are in the consumer space, or within a B2B environment. APIs can deliver a cost-effective way to remain on the cutting-edge of your business sector.

Of course this is most relevant to businesses in the digital economy using APIs to create new products or extend existing services. For these companies the API economy is an ecosystem that enables them to innovate.

3scale explained in its eBook: "Such organisations can also develop software applications to access APIs to create new functionality and value both for themselves and the wider world. The resulting economy enables many new classes of applications with the potential to transform the way business is done. Think of it as maximising your growth potential in what is likely to become the most important component of the economy."

How Spotify works with an API

Connected consumers

The use of APIs may have begun to enhance web services, but today it's mobile where APIs are making themselves felt. The level of connectedness that consumers now expect is driving the use of APIs. And this isn't just for the likes of Google or Facebook. APIs offer even the smallest of enterprises the chance to enhance and expand the depth of their services to a waiting public.

"For a small business owner, APIs offer the chance to react, scale and pivot at any stage of your business growth," Phil Leggetter, head of developer Relations at Nexmo told techradar pro.

He continued: "Small business owners can benefit from APIs through real-time information exchanges and software integrations. APIs can also streamline workflow by saving time, automating processes and scaling data operations.

"It could be the case that APIs are considered by businesses as too technically niche and complex to integrate at least without the assistance of hiring specialist programmers. But the smartest of companies will understand that APIs can also be used as a strategic business tool."

Clearly using APIs in your business can massively accelerate the development process for new products or services. However, care needs to be taken to ensure that the API strategy your business is developing has sound foundations and includes high levels of security provisions, as many businesses often don't pay enough attention to latter aspect of their design.

API strategy

Your API strategy

Using APIs in your business offers a number of advantages including the following:

1. Enhance an existing service or product

An API can help your products or services become more feature-rich. Mapping APIs could be used. APIs to connect e-commerce systems to databases that have rich product information are good examples here.

2. Personalise content

Your business needs to stand out from the crowd. One way to achieve this is to personalise your communications. Targeted emails and enhanced buyer histories can help your business present customers with other goods or services they might like based on their past purchases.

3. Connect to social media

One of the great advantages of using an API in this context is that it can connect your web-based business to social media feeds. You can show the number of likes, or tweets, using an API.

4. Streamline business processes

APIs don't have to be customer-facing. Your business could use APIs to improve its internal systems. Automatically adding new website visitors to an email mailing list, and using APIs to make shipment processing fast and seamless, are both good examples of powerful uses of APIs.

5. Expand your business

Amazon has shown that using affiliates can be a lucrative way to expand a sales force. Affiliate marketing can be handled by an API such as a widget you can include on your website. Using APIs in this way is as simple as cutting and pasting some code.

Amazon's API creates a complete ecosystem any business can take advantage of

Update risks

Smaller enterprises that are basing large sections of their products or services on APIs need to be aware that they may have to update their products or services at regular intervals. API providers have a habit of making changes, which could break your business' web services for instance, so stay vigilant when developing your business around specific APIs.

Madeline Parra, CEO and co-founder of Twizoo, warns: "If you are using an API and that source or feature is a critical part of your business, you need to consider what the risks would be if that service should cease to exist, or no longer be available to you.

"A lot of APIs are priced on a 'per call' basis, so as you increase use so does the cost. You need to ensure that you can scale that reliance in a sustainable way as your business grows."

Antony Chesworth, CEO and founder of EKM

Develop your own API?

One question that many businesses ask is whether they should create their own API. In response, Antony Chesworth, CEO and founder of EKM.com commented: "If you want your business to become a platform, then yes. All the largest and most successful companies are a platform… think Apple, Facebook, Google, etc. They all allow other third-parties to build on top of what they offer which adds value to their users."

"Obviously it depends on your business but even in the most non-techy businesses you could see how becoming a platform could expand the business. For example, take a greengrocer. If they built an API which allowed you to order fruit and veg, developers from around the world could integrate that into their apps and websites.

"Or using a fitness app which tracks what you are eating it could flash up a warning saying you haven't eaten much fruit this week, and click here to get a banana, which would then use the greengrocer's API to place the order and have it sent to the customer. Okay, it's a random example but it works!"

There is no denying that many of the most popular web and mobile services simply would not exist without APIs.

"The current trends in API-centric application development provide us with hints as to what the future may hold for small businesses," concluded Orion Cassetto, director of product marketing, Distil Networks. "The future will likely see more and more businesses turning to APIs to power their web and mobile applications, and to license content necessary to build out their businesses models."

Using APIs is now commonplace with many businesses leveraging their power and flexibility. For the small business community exploiting APIs offers an opportunity to build businesses on systems that can be connected together to create something new and engaging.

When crafting your API strategy, put design first

Editor's pick: Featured download: Malwarebytes Anti-Malware

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Top download Malwarebytes Anti-Malware is the internet's best-known malware eraser, detecting and removing trojans, spyware and other security-compromising nasties that your antivirus software may miss. Its drive-scouring credentials were proved in 2014 when it became one of the best ways to combat the deeply unpleasant CryptoLocker, which encrypts users' data and will only release it upon payment of a fee.

There are two versions of Malwarebytes – free and Pro. The free version offers you a trial of the Pro edition, which might get you hooked on its more advanced features. These include Hyper Mode, which only scans for malware known to be currently active (rather than every threat in its catalog), blocking of malicious website to prevent you being scammed by falsified log-in pages, and Chameleon technology to avoid Malwarebytes itself being detected and attacked.

Download Malwarebytes Anti-Malware

The free version of Malwarebytes is still a brilliant tool, with advanced malware scanning and removal, protection from rootkits (which let unsavoury characters into parts of your system that would normally be inaccessible), and assurance that it won't cause conflicts when installed alongside your regular antivirus program.

When you start Malwarebytes for the first time, you'll be warned that a scan has never been performed on your PC, so begin by remedying that situation. The initial scan usually takes several minutes to complete, so be prepared to wait.

Once the scan is complete, any suspect files will be highlighted. Usually these will be fairly benign, such as tracking cookies, but if something more alarming is detected you'll be informed with a red warning pop-up and prompted to take action by placing the malware in 'quarantine' by moving it to a protected area where it can't cause harm. Occasionally Malwarebytes will throw up a false positive, flagging a harmless file or registry entry as dangerous, so this quarantining approach gives you the chance to rescue innocuous files before they're deleted.

Malwarebytes isn't an antivirus program, so we still recommend that you install a tool like AVG AntiVirus Free or Avast Antivirus as well.

Yahuui Blog

Wednesday, May 4, 2016