Thursday, April 21, 2011

Apple : Apple iPod sales down 17 per cent

Apple : Apple iPod sales down 17 per cent

Apple iPod sales down 17 per cent

Posted: 20 Apr 2011 03:10 PM PDT

Apple's iPod music player sold 17 per cent fewer units than during the same period of 2010, the company revealed in its quarterly earnings call, this evening.

Within record-breaking second fiscal quarter results, which saw the company shift 18.65 million iPhones between January and March, came the news that the iPod had suffered a notable decline in sales.

Cupertino still reported solid sales of 9.02 million iPods – in various guises – which keeps the device way ahead of the pack, but the year-on-year comparison may worry the company somewhat.

The April 2010 report saw just a 1 per cent drop-off from 2009, with 10.89 million sales. However, the trend is downwards, and 17 per cent in this year's report is a much bigger fall, providing definite food for thought.

Why?

It could be that the iPhone's colossal sales tally has meant that users have less need for a standalone iPod touch or classic. If that's the case then Apple will be less troubled.

However, with a serious explosion of smartphone use over the last year or so, are people just using their Android or Windows Phone 7 devices as their primary multimedia devices?

Whatever the case, it's unlikely that Apple will stand by and watch part of its core business continue to dwindle.

Perhaps we can expect some blockbuster announcements at its annual music event in September to get the iPod back on track.

Apple sells 18.65m iPhones in 2011

Posted: 20 Apr 2011 02:47 PM PDT

Apple has revealed it shipped an enormous 18.65m iPhones in the first three months of 2011, representing a 113 per cent improvement on this time last year.

The colossal tally is the highlight of the second fiscal quarter earnings report in which Cupertino boasted of a record net profit of $5.9 billion and income of $24.67 billion between January and the end of March.

Earnings for the quarter came in at $6.40 cents per share, with today's financial reports shattering the expectations of Wall Street.

In that period Apple also racked up 4.69 million iPad sales, undoubtedly carried by the iPad 2 launch last month, and 3.76m sales of Mac computers, which were up 28 per cent on the same quarter last year.

The only negative numbers were a 17 per cent fall in iPod sales, to 9.02 million, with iPhone sales perhaps hitting sales of the popular music player.

Firing on all cylinders

Apple CEO Steve Jobs was on hand to express his delight with the numbers, despite his continued absence from daily duties due to medical reasons.

"With quarterly revenue growth of 83 percent and profit growth of 95 percent, we're firing on all cylinders," he told investors.

"We will continue to innovate on all fronts throughout the remainder of the year."
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