Apple : Apple to use iBeacons to follow shoppers around Apple Stores?

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Apple to use iBeacons to follow shoppers around Apple Stores? Posted: Apple is planning to install iBeacon transmitters within its retail stores, according to reports, allowing iPhone users to receive precise, location-aware notifications about products as they walk around the store. 9to5Mac reports that the tech could be used to offer shoppers more information about Macs, iPhones, iPads, accessories and more, as they pass those items within the store. The tech is set for trial within some US retail locations in the coming weeks and is likely to be implemented through an update to the Apple Store iOS application, which will then provide the notifications. The iBeacon functionality was built into iOS 7 and shoppers will need to be using that version of the software, and have Bluetooth enabled, according to the report. Enhancing the experience It is hoped that the introduction of the notifications will help enhance the shopper's experience and perhaps alert them to upcoming product workshops where they can learn about their tech. Given how difficult it is to get anything out of some snooty Apple Store employees, this could reduce the need to ever have to talk to them again. Here's a guide to iBeacon and other ways shops and supermarkets are tracking you.

Apple reportedly buying PrimeSense - the company behind the first Kinect sensor Posted: Apple could be preparing to announce a major acquisition, with reports claiming it has struck a deal to buy the company behind the technology in the first Microsoft Kinect sensor. According to Israeli newspaper Calcalist, Apple has snapped up PrimeSense for approximately $345m (around £214m, AU$368m), with the deal to be finalised within the next few days. The news comes months after PrimeSense dismissed reports of Apple's interest and the rumoured $280m price tag. However, it appears that negotiations may have been ongoing since the initial story broke in July, with an official announcement expected within the next two weeks. Apple iTV integration? What would Apple look to do with a motion tracking company all of its own? Well, much of the speculation surrounding the Apple iTV set has hinted at a motion controlled user interface along with Siri integration. Calaclist's report says Apple's primary intention is to use PrimeSense's technology to power such an interface, but it could also make its way into future iPhone and iPad devices. After playing a big role in the first sensor, PrimeSense technology is not being implemented within the new Xbox One Kinect. However, the company has continued to push the envelope with its motion sensing units. According to the report Apple will implement the company's new Capri sensor, which is much smaller than earlier iterations, within the Apple iTV. There's nothing official on this from either side yet, but as soon as something concrete comes out, we'll be sure to let you know. How will Apple iTV really work? We've put our heads together and come up with the solution...

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