Software : Northern Powerhouse: 7 northern tech startups looking to change the world |
| Northern Powerhouse: 7 northern tech startups looking to change the world Posted:  Introduction
This article is part of TechRadar's Northern Powerhouse column, a series focusing on the development of the North of England's tech sector. How do you succeed as a technology business based in the North of England? A recent report by tech-focused investment bank GP Bullhound points to eight companies that might have the answer. In Northern Tech Revealed: exploring its technology universe, the banking firm identifies the region's eight 'unicorns' (or companies valued at $1 billion). They are: Sage; Autotrader; Skyscanner; Pace; Shop Direct; Moneysupermarket; The Hut; and Skybet. According to the report, two of the challenges facing companies operating out of the region are securing access to investment, and attracting (and retaining) talent. In a bid to help the next potential wave (or is that herd?) of unicorns overcome the former obstacle, GP Bullhound recently held a pitching event at the Futurelabs co-working space in Leeds. It was attended by a number of companies looking to secure early stage funding, and major investors including media company Bloomberg were in attendance. TechRadar went along to chat with the seven hopefuls and see what they had to offer. 1. B-Secur
Website: http://www.b-secur.com/ Belfast, Manchester & London-based B-Secur could be about to make the fingerprint scanner on your iPhone or Android smartphone look, well, a bit dated. The company is developing a super-strength biometric security that reads your heartbeat's unique electrical waves to perform anything from unlocking an electronic device to opening a door. The tech has been used as part of ECG scans in the heathcare industry for years, but it's the first time a company has looked to adapt it for security purposes. B-Secur has developed an algorithm to make sense of the captured biometric data, which is obtained using a contactless surface that the company says is much more discrete than a physical sensor.
Alan Foreman, CEO at B-Secur, says: "The world has gone digital in the last five to seven years. With more devices, apps and data out there more people are comfortable to share their personal and financial data, and that's causing problems as hackers catch up. We're working with the National Physical Laboratory to prove that the biometric data we have is as good, if not better than fingerprints as a unique identifier." 2. Filmies
Website: http://www.filmiesapp.com Film buffs have almost too much of a good thing these days. Almost. Filmies, the self-proclaimed 'Spotify for Film', is looking to solve the "problem" of hunting down a gripping flick through its personal film recommendation platform. It spans multiple viewing distributors – from Amazon to Netflix – and combines detailed search tags with social recommendations to help viewers choose what to watch. By connecting to various movie databases using APIs from Netflix, film review site Rotten Tomatoes, and others, in addition to eventually hosting its own content supplied by independent film-makers, Filmies reckons its app will have the biggest film database around – consisting of around 260,000 picks. Neil McClure, CEO and Founder of Filmies, says: "After some dodgy film recommendations from Netflix and Amazon, we thought that there must be a better way to find something to watch, so Filmies was born. Our mission is that we want more people to watch films and not spend time searching for them. Our research tells us that the average film fan takes twenty-two minutes to choose what to watch, which over the course of a year means they could watch every Tarantino film four times." 3. Twile
Website: http://www.twile.com Twile is positioning itself as a competitor to traditional family history services, but it's more interesting than most. The Sheffield-based company has partnered with Findmypast and FamilySearch, so there are the usual perks - such as seeing what your great-great-great grandfather's beard looked like back in the day. However, Twile also encourages families to update the recent end of their timelines with milestones, photos and videos in order to build a tapestry of modern life for future generations to view. It's a bit like a Facebook timeline for families, only one that's private rather than broadcast to the world. Kelly Marsden, Co-Founder of Twile, says: "People do nothing to record their own lives. There are fragmented records of past and present, but no single place to catch a story of a family. Twile is a timeline of everything that's happened in your family from your earliest ancestors right through to today." 4. Synap
Website: https://synap.ac Synap offers students an alternative to traditional revising methods. Its aim? To make "cramming" as much information as possible into their brains the night before a thing of the past. Created by two Leeds University medical students, the platform lets students write their own multiple choice questions that can then be reviewed and shared among friends. Accessible on multiple platforms, the company is eyeing integration with services such as Evernote. It even has an Apple Watch app in the works, with the idea of allowing a student to answer a set of bite-sized questions while waiting at the bus stop, for example. James Gutpa, CEO and founder of Synap, says: "We've listened to undergraduate and postgraduate students at our own and universities across the world, and all of that information informs each release. It's led us to create something that's turned into what students want and is missing from a lot of education products that come from a top-down, corporate world where blackboards and other systems are used." 5. Tutora
Website: https://tutora.co.uk According to Sheffield-based Tutora, one in four parents in the UK use a private tutor for their child, receiving eight lessons on average. The problem there, it says, is that students aren't always paired with tutors that are right for them. The company's platform uses an algorithm to make suitable selections based on both sides' preferences, which can then be accepted or declined by either party. Tutora is going up against typical tutoring agencies with its solution and claims to take less money in commission while allowing tutors to choose their own hours.
Mark Hughes, Co-Founder at Tutora, says: "We decided to solve the problem of home tutoring for two sets of people. On the one hand you have the parents who want the best for their children, but the problem is that they don't know who to trust. On the other hand, tutors are looking for clients but don't want to advertise and only want to teach privately. Our solution was to build a marketplace where parents come to the website and search for tutors in their local area, can register and book and pay for them online." 6. VST Enterprises
Website: https://vstenterprises.com The humble QR code has gone relatively unchallenged since it launched in 1994, but that could be set to change. Manchester-based VST Enterprises has developed VCode, which can be thought of as a supercharged QR code with added functionality. Once the VCode app is downloaded onto a smart device, it can be used to scan a generated VCode with the device's camera. That in turn can do anything from verifying a user's location to retrieving information and paying for goods and services – such as car parking. Louis-James Davis, CEO at VEST Enterprises, says: "The main problem with QR codes is that no company is driving the solution, whereas we're driving VCode. We're encouraging users to attach perks, so you can scan something and get an offer or discount, or buy something and charge it to your phone instantly." 7. Converging Data
Website: http://www.convergingdata.info Split between Leeds and Sydney, Converging Data is developing software that helps healthcare workers better create a picture of how care is being delivered in real-time. That could be anything from how many hospital beds are available to checking staff and other resource levels. It's done through Converging Data's HIX connector for big data software Splunk, which allows data to be gathered from disparate IT sources within an organization. It can then be presented visually, making it easier to understand. The company's solution is Health Level-7 (or HL7) certified, meaning that any healthcare data (including clinical records) processed is compatible with other providers' systems globally. Neil Murphy, principle business architect at Converging Data, says: "The Carter report, a review of the efficiency of the NHS that was commissioned by the Department of Health, found that IT systems are poorly integrated and it's difficult for people in healthcare to get a full view of what's going on. Converging Data provides dashboards, reports and alerts to provide a visualization of how things are running." |
| 10 things you didn't know about WeChat and Line Posted:  Introduction
Welcome to the 'everything app'. While some predict the death of apps, and other instant messaging (IM) services like WhatsApp, Apple's iMessage and Snapchat are busy bringing in encrypted communications, the Tencent-owned WeChat – called Weixin in China – and Japan's Line are slowly making themselves integral to daily digital life in Asia. These two big players are adding shopping, smart agents, cab-hailing and much more – and it's clear that in the messaging wars, Asia is streets ahead. In this slideshow, we'll explore some interesting facts and figures concerning the explosion in WeChat and Line, and what all this might mean for the future.
WeChat has 762 million monthly active users
Oh, and 83% of online adults in China are WeChat users. Why? "It's the Swiss army knife, the Inspector Gadget and MacGyver of apps all rolled into one," says Tim Gibbon, cofounder and editor of the Social Media Portal. "The East has totally bought into OTT, and they'd be hard pressed to live without it … they message, chat, share images, stickers, game, videos etc, and more importantly, they shop," adds Gibbon. "Can you imagine us doing that in the West right now?" There's also the little matter of the Great Firewall of China; Facebook, Twitter and YouTube are all blocked. Outside of that wall, WeChat isn't nearly as popular. In fact, only about 70 million of WeChatters are outside mainland China. You can use WeChat to buy anything
Thanks to its WeChat Wallet feature, WeChat is becoming much, much more than a mere messaging app. "WeChat allows payments from within the app itself for Chinese users, which is genius," says Gibbon. As such, WeChat Wallet has become a serious rival to Baidu Wallet and Alipay. A massive 87% of WeChat users shop online, and 75% buy digital content every month, according to GWI. "Tencent is positioning and building WeChat as a platform play, with the core feature being messaging," says Magnus Jern, president, DMI International. "Shopping, money transfers, location, dating, maps, gaming and services are all enabled through the messaging interface." Line is big in Taiwan, Thailand and Indonesia
The West tends to see China as a standalone – albeit massive – market, and that's pretty much how it's viewed in the rest of Asia, too. Japanese messaging app Line – launched in 2011 – recently became 2016's biggest tech IPO, and has 218 million monthly active users. "Line's user base has not grown as quickly and gained as much scale as WeChat and is heavily reliant on four main countries – Taiwan, Japan, Thailand and Indonesia," says Arnold Ma, founder of Chinese digital marketing agency Qumin, who adds that the Line app is blocked in China, as is Facebook and Twitter. However, it remains a fascinating platform, relying largely on digital stickers of cute characters (very much en vogue post-Pokemon Go), advertising and games. "Line's value stretches beyond pure user numbers," says Ma. "Its value is also in its characters, as they are licensed out beyond simply existing as emojis." Coming soon to Line is cab-hailing and music, too. WeChat users are subject to military-grade surveillance
Post-Edward Snowden revelations about the NSA Prism surveillance – soon to be a movie – there's a trend in the West for messaging apps that promise encryption. Not so in China – not only is WeChat one of the only messaging apps left that doesn't offer any encryption, but it's an open secret that everything can be monitored by the Chinese government. "WeChat is so ingrained into a way of life in the East, surveillance, privacy and personal freedoms have taken a back seat," says Gibbon. On the other hand, Line does offer end-to-end encryption, as almost all IM apps do these days. WeChat has an integrated QR scanner
The QR code is central to the WeChat experience, predominantly used for adding new friends, following accounts and accessing web pages. "Utilising the camera to scan another users' QR code means people can connect in seconds without the need to exchange a phone number," says Ma. "A bridge between analogue and digital … it's created the world's most advanced offline-to-online, or O2O, marketing in China," notes Ma, who expects Snapchat's Snap Codes and Facebook Messenger's circular scans to follow suit, and to prove popular in the West. Asia sees apps and money differently to Europe
Apps have evolved very differently in the East compared to the West. "In Europe and the US, we have an 'app for everything' philosophy," says Kevin Dallas, Chief Product and Marketing Officer at Worldpay. While the likes of Facebook, Amazon, Apple and Google have produced separate, highly specialised apps, that's not happened in Asia. "In Asia we see the reverse, with a small number of super-apps integrating themselves into every aspect of consumers' daily lives." The ease with which China has embraced WeChat as a payments platform has a lot to do with development; China was able to go straight from cash sales to mobile commerce and payments. WeChat and Line are platforms, not apps
In Asia, messaging apps have become a hub for internet activity. "Whereas apps in the West are purely focused on social interaction with friends, the likes of WeChat and Line are built as platforms for broader internet enablement," says Karl MacGregor, VP Digital Content, Worldpay. "Having integrated both the supply and demand for goods and services within their applications, it is simply a natural progression for these businesses to close the loop by bringing payments into the ecosystem too." WeChat Shake lets you find strangers
"WeChat's oddest feature is 'Shake' which adopts a roulette style of engaging with random strangers," says Jern. It's seriously weird – in its Discover section, you shake the phone and up pops users 'nearby' who are also shaking their phones. That's the theory, but it doesn't work all that well outside China; a random shake in the UK found someone in Armenia. What it does highlight is button-less interaction, which is being used by marketers as a way for potential customers to trigger interaction with social channels and mobile ads. There's also a proximity option to find other WeChatters in the area, shakers or not. Huge rise in Asian WeChat usage
Since 2015, there has been a 97% rise in users for WeChat in Asia and APAC outside of China, according to GlobalWebIndex (GWI). Hotspots appear to be South Korea, the Philippines, Malaysia, Indonesia and Australia. GWI also discovered some valuable nuggets of information for anyone planning on using WeChat for marketing and sales: 75% of WeChatters are under 34 (and a third are 16-24), and half of WeChat users in Thailand, the Philippines, Malaysia, Indonesia, India and Hong Kong follow brands on social media. Western brands want to use WeChat Moments
You might think that any app associated with surveillance by the Chinese government would be swerved by companies outside of China, but you'd be wrong. "WeChat has more than 700 million monthly active users, with the majority of those residing within its domestic market, China," says Brian Cooper, chief creative officer at Oliver Group UK. "Brands in the West would be insane not to tap into this." However, how brands should use WeChat depends on objectives. "Like Facebook, Twitter and LinkedIn, brands can place sponsored content in WeChat's Moments timeline," explains Cooper. |
| You are subscribed to email updates from TechRadar: All latest Applications news feeds. To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States | |
No comments:
Post a Comment