Monday, May 9, 2011

Apple : UK engineering students put Dyson ahead of Jobs

Apple : UK engineering students put Dyson ahead of Jobs

UK engineering students put Dyson ahead of Jobs

Posted: 09 May 2011 03:39 AM PDT

UK engineering graduates have voted for Sir James Dyson and Isambard Kingdom Brunel ahead of Apple's Steve Jobs as their favourite icons in their field.

It arrived a day too late to make it into TechRadar's Brit Week, but GE's survey of 900 graduates has shown that two Brits – one living and one dead – are still topping the hero charts, for now at least.

As past of TechRadar's Brit Week our Sir James Dyson interview saw the designer state that he wanted to see more engineering graduates, and it appears that many of those that are arriving out of our universities are fans of his too.

Brunel

Legendary civil engineer Brunel remains a deservingly enduring hero for engineers, but Jobs takes third spot, with Nikola Tesla and Bill Gates respectively rounding out the top five.

"Our research shows that iconic figures – both historic and modern – continue to inspire a new generation of engineers," said Mark Elborne, President and CEO of GE UK.

"We continue to see the impact of these icons all around us today; and our research shows that we have a proud tradition of pioneers and innovators in this country, which should be celebrated.

"With the very significant environmental, energy and healthcare challenges we face today and will face in the future, it is critical that we continue to inspire young people into engineering and science, nurturing future generations of Brunels, Newtons and Edisons."

And so say all of us.

The Top 10 Engineering Heroes are:

1. Isambard Kingdom Brunel – leading civil engineer of 19 Century, built bridges, dockyards and railways.

2. James Dyson – industrial designer who developed a new generation of vacuum cleaners and actively supports engineering projects in the UK.

3. Steve Jobs: co-founder and CEO of Apple Inc., which developed some of the most iconic personal technology products including the Mark II computer and iPod.

4. Nikola Tesla: inventor and engineer whose work formed the basis of modern alternating current electric power systems.

5. Bill Gates: co-founder and Chairman of Microsoft, who developed the industry standard operating system for personal computers.

6. Frank Whittle: RAF engineer who is credited with inventing the first jet propulsion engine.

7. Isaac Newton: physicist and theoretician who developed the concepts of mechanics, gravity and the laws of motion and invented the reflecting telescope.

8. Albert Einstein: theoretical physicist who developed the theory of general relativity and is considered the founder of modern physics.

9. Charles Rolls & Henry Royce: developed early engine technology and luxury motor vehicles.

10. Thomas Edison: inventor of the first commercially viable light bulb, motion picture camera and phonograph who revolutionised electrics and communications.

Apple beats Google in 'most valuable brand' face-off

Posted: 09 May 2011 02:48 AM PDT

Apple has been given the prestigious accolade of 'most valuable global brand', ousting Google from the top spot it had held for four years.

According to Millward Brown Optimor, who carried out the BrandZ study, Apple managed to increase a massive 84 per cent in value year on year and is one of six technology companies that head up the top 10.

It was a good year all round for technology, with Facebook making the top 100 for the first time – the social network is in at number 35.

Amazon also managed to pass a milestone, overtaking Walmart as the number one retail brand in the world.

Overall technology and telecom brands make up a third of the top 100 brands, compared to a quarter in 2006.

Premium v freemium

In all, Apple managed to bring its valuation up from $83,153 million in 2010 to $153,285 million today
Nigel Hollis of Millward Brown Optimor said in his blog about the results: "The contrast between Apple and Google is even more interesting because of the very different models the two companies espouse.

"Google is the archetypal internet brand, with free services and open systems. Premium-priced Apple eschews the open model in favour of what Steve Jobs refers to as an 'integrated' model."

Queen has asked for an Apple iPad, says The Sun

Posted: 09 May 2011 12:48 AM PDT

The Sun has reported that the Queen has asked to be bought an Apple iPad 2 after being impressed by her grandsons' gadgets.

The British tabloid suggests that the sight of the newly married Prince William and his brother Prince Harry using the Apple tablet has persuaded Her Royal Highness that she wants an iPad 2.

Quoting a royal insider – and we're assuming that this isn't coming via wire tap – the Queen was "particularly taken with how easy it was to use, the large screen and how light it was.

Switched on

"For a woman of her age, she is very switched on. It was only a matter of time before she asked someone to go and get her one," the insider added.

The Queen is not backwards when it comes to technology, with the 85-year-old checking out everything from email to 3D, but it's probably fair to label her an early trier rather than early adopter.

We're relatively certain that she will be given help putting on the latest Apps – after all who would deal with iTunes when one can get the footman to do it?

And we'd love to know how many stars she gets on Cut the Rope – considering she's being cutting ribbons all her life.
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