Apple : Apple set to buy Redmatica start-up to boost GarageBand

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Apple set to buy Redmatica start-up to boost GarageBand Posted: Apple may have bought a small music editing company to boost its own GarageBand and Logic Pro software offerings. TechCrunch reckons Apple has earmarked some of its massive cash-hoard to buy Redmatica, an Italian start-up that creates digital music apps. The company's most notable product is the Keymap Pro Advanced Sampled Instruments Editor which it describes as "photoshop for sampled instruments." However, the company which pushes four Mac-centric products in total, is still in its early stages and only brought in income of about £20,000 ($32,000) last year. Mac-centric If the reports are true, it may be that Apple plans to integrate some of the features into its own popular pieces of editing software. Beyond that, it may be an acqui-hire, meaning Apple has taken a fancy to one or more of Redmatica's workforce. Apple is yet to confirm the purchase.

Steve Jobs was a 'control freak' but 'not intellectually insecure' Posted: Former colleagues have reminisced about Steve Jobs at the D10 tech conference, and the picture that emerges is of a passionate man who was just focussed on making the best products. According to Oracle CEO Larry Ellison, Jobs was like the Henry Ford of the tech industry. "That was Steve, until it was perfect. And then once it was perfect. And then he moved on to the next problem," Ellison said at the D10 conference in California. Hence Jobs was "a bit of a control freak," Ellison said. "He wanted to control every aspect. Including how your pay for an item in a store. Or what it looked like in a box." But despite this incredible attention to detail, Jobs was open to other people's ideas. "Steve was one of those people where the best idea won," Ellison said. "But you had to persuade him, and he was a smart guy." All about the product Pixar's Ed Catmull said Jobs could quickly change his mind about which direction to go in. "It was amazing to see him flip," Catmull said. "But he wanted to see you argue back." "Steve was not intellectually insecure," Ellison said. "When he decided someone had a better idea, he moved on immediately. He didn't care. All he cared about was building the best product." Catmull told a story where Jobs argued with the director of A Bug's Life (made by Pixar) over whether the film should be widescreen. He reportedly did it purely to see the director's passion in arguing against him. But he mellowed in his later years. "The Steve I knew in the last few years was very kind," Catmull said. "There was a notion of fairness. That wasn't there in the early years."

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