Thursday, May 24, 2012

Software : Gary Marshall: Why Yahoo Axis is the Rocky Balboa of the internet

Software : Gary Marshall: Why Yahoo Axis is the Rocky Balboa of the internet


Gary Marshall: Why Yahoo Axis is the Rocky Balboa of the internet

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Gary Marshall: Why Yahoo Axis is the Rocky Balboa of the internet

Have you seen the Rocky films? Of course you have, everybody has. Well, imagine that instead of boxing, it was about web search, and instead of Sylvester Stallone, it starred Yahoo.

Who's with me?

Okay, okay, it doesn't sound like the most exciting film you'll ever see, but as a story there's a lot of parallels between Sylvester Stallone running up and down stairs, punching dead animals and mumbling stuff and Yahoo coming up with Axis.

When it came to the things Rocky Balboa and Yahoo became famous for — boxing and web search respectively — they had it, and they blew it, they lost it, and they want it back again.

Could Axis be Yahoo's fight with Apollo Creed?

Boxing clever

With Axis, Yahoo is attempting to do something very different in search. Where Bing's pitch is ultimately "if you like Google but don't like Google, why not try our very Google-y thing that isn't Google?" the idea behind Axis is much more interesting.

It's essentially removing the familiar page of search results, replacing them with previews of the things it thinks you're looking for. Add in auto-complete, browser extensions and clever syncing with your iOS devices and you've got a rather nifty way of finding stuff online.

It's pretty slick, especially on the iPad; on a slow laptop connected to the world's worst broadband, which I am just now, it isn't so good. But it's interesting, and that's a great thing, because Yahoo's asking whether the current way of doing things is the best way, or if we're just doing it because, hey! That's how we've always done it.

Yahoo Axis

Remember having to use operators to get the right results from AltaVista and HotBot? Ask people to do that today and they'll smack you with their laptop.

The odds of Yahoo actually usurping Bing, let alone Google, are astronomical - not least because Yahoo has a habit of hiring really smart people or buying really smart businesses, promising them the Earth and then locking them in a dungeon instead of investing in and supporting their products - and I'm sure if Axis took off Yahoo would soon plaster it with ads, but Yahoo's come out swinging. It's not a knockout product yet, but if Yahoo sticks with it, it could be.

Skype for Windows Phone app pulled from Nokia Lumia 610

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Skype for Windows Phone app pulled from Nokia Lumia 610

Nokia has admitted that its budget Lumia 610 device just isn't powerful enough to run the Windows Phone Skype app and has stopped further downloads.

The manufacturer had initially allowed Lumia 610 owners to download the free VoIP app when it launched a month ago, despite the handset only boasting half of the memory required to run it.

The Lumia 610 has just 256MB RAM, while Skype claims that a minimum of 512MB is necessary to effectively power the app.

Naturally Nokia's test-run didn't work out too well. The manufacturer says that although Skype was functional on the device, but the performance did not match either company's standards.

Intensive testing

A translated statement from the Finns says: "Nokia attaches great importance to the launch of products and services to bring the user experience, so even if the Skype Windows Phone version on the Nokia Lumia 610 does, but after intensive testing, we found the user experience does not guarantee to Nokia and Skype the expected level.

"Therefore, we do not recommend users to use Skype on the Nokia Lumia 610. Nokia Lumia 610 users in the Windows Phone Marketplace will not be able to download Skype, Windows Phone version. Skype, Windows Phone version will continue to open to other users to download."

The Skype app was a latecomer to the Windows Phone party, despite the company being under Microsoft's control.

When it finally dropped the Beta tag last month, Skype wasn't exactly met with universal approval despite its highly attractive and original UI.

Among the many complaints, users were upset that the app does not allow background calls, meaning calls can only be received with the app running in the foreground.

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