Software : Instagram on the way to Windows Phone, says report |
| Instagram on the way to Windows Phone, says report Posted:  Popular photo-sharing app Instagram will be the next big-hitter to come to Microsoft's Windows Phone platform, according to reports. The Verge has confirmed from several sources that the retro-themed application will arrive following the launch of Windows Phone 8 later this year. Initial suspicions were raised when a promotional video for Nokia's PureMotion display technology, appeared to show Instagram as a Live Tile. It is now thought that that Live Tile may have been the Vimeo video sharing app, but The Verge says it has confirmed separately that Instagram for Windows Phone is a goer. Expanding its reachOf course Instagram is now in the hands of Facebook after its billion bollar takeover deal was rubber stamped last week. It's fair to assume that the social network is keen to ensure Instagram reaches more mobile platforms as it prepares to integrate it within its own services. For the longest time Instagram was an iPhone and iPod touch only offering. Earlier this year the app launched for Android which brought a massive boost to its user-base. A launch on Windows Phone, likely before the end of the year, would open the service up to yet more smartphone users. You can see the Nokia video below. Is this Instagram? Judge for yourselves. |
| Zeebox integrates Engage tech to bolster second screen app Posted:  Broadcasters will now be able to use the zeebox to publish polls, promote Twitter battles and add calls-to-action directly within the popular second screen app. A new partnership with the Chyron digital video service will see the integration of the Engage tech that allows content providers to publish directly within the application for users to interact with. Adding Engage will allow users to act upon pop-up, on-screen graphics while watching live television, so, for example X-Factor voting could, one day, be done directly through the app. Anthony Rose, the former iPlayer innovator and CTO of zeebox says this makes it easier for broadcasters to further embrace the social viewing trends through second screen applications. Synchronised content"Broadcasters are clamouring to embrace social TV and second-screen engagement, but the combination of fragmented market, myriad of consumer apps, and lack of integration with their existing workflow has - until now - made this a complex and expensive process," he said. "By giving broadcasters the ability to publish directly into the zeebox platform using their existing tools and production workflow, we're making it as easy for a broadcaster to create a play-along, social TV or interactive experience delivered within zeebox as it is to pop up an on-screen graphic - and that's a huge game changer." Jim Martinolich, vice president of integration technology at Chyron added: "The second screen applications running on tablets and other devices serve as an exciting new platform for publishing synchronised content that enhances the viewer's experience. "zeebox is the leading second screen app and its integration with our ENGAGE platform aids broadcasters in creating and managing second screen content without introducing significant new production costs." |
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