Apple : New Apple product categories are closer than ever, says Tim Cook |
| New Apple product categories are closer than ever, says Tim Cook Posted:  The interminable wait for new Apple product categories continues but judging by CEO Tim Cook's latest comments we could finally be in the finishing straight. 24-hours removed from the company's earnings report on Wednesday evening, Cook spoke with the Wall Street Journal to assure fans and shareholders that the eagerly-awaited fresh line-up is "closer than ever" The firm's chief reiterated Apple's long-held mantra that it will not rush product launches in order to be the first to market. He said: "You want to take the time to get it right. Our objective has never been to be first. It's to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn't really deep and, as a consequence, these things don't do very well." Attention to detail"We don't do very many things so we spend a lot of time on every detail and that part of Apple isn't changing. It's the way we've operated for years and it's the way we still operate. I feel great about what we've got coming. Really great and it's closer than it's ever been." Apple's results saw strong iPhone says, but falling iPad numbers suggested the time is right for Apple to reinvigorate its line of products is ripe for a shake up. The clamour for an iWatch/iBand (or whatever it turns out to be) continues to grow, while speculations suggests Apple will attempt to make a splash in the television market with a revamped Apple TV set-top box offering more content. While Cook's vow that those products may be are 'closer than ever' are likely to resonate with some eager fans, we're still no closer to knowing when they might actually arrive. |
| Apple may launch two new MacBook Airs next week Posted:  It's likely that Apple could announce a new Retina MacBook Air at WWDC 2014, but a source has come out of the woodwork to claim that we'll see some movement on the MacBook front before then. Apparently Apple is preparing to update its 11-inch and 13-inch MacBook Airs next week, but the new models won't be rocking a brand new Retina screen. Instead it sounds like there will be a few spec bumps but nothing else extraordinary, especially considering that Intel's Broadwell architecture isn't expected until later in the year. AirtightThe word comes from a so-called-reliable sources speaking to MacGeneration so it's completely unverified right now. We're chasing this up at the moment but an Apple rep at one John Lewis store refused to comment on the matter. If speculation is to be believed, Apple is preparing to launch an even thinner 12-inch Macbook Air with retina this year, and WWDC is looking like it'll be a good place to do so. |
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