Software : SDK welcomes developers aboard Project Tango tablet train

SDK welcomes developers aboard Project Tango tablet train
10 social analytics companies you need to know
Xbox One to lap up 45 new apps before year's end, including Twitter and Vine
Sony Smartband finally arrives in the UK with tempting £80 price tag

SDK welcomes developers aboard Project Tango tablet train

Posted:

Once again proving it takes two to tango, Google's Advanced Technology and Projects (ATAP) team is making developers do the happy dance by announcing tools necessary to create software for the forthcoming visionary tablet.

Google ATAP announced on Google+ today that an official software development kit (SDK) for the anxiously awaited Project Tango tablet, a collaboration with NVIDIA expected to land in developers' hands at the Google I/O conference later this month.

First announced as a Kinect-style smartphone prototype back in February, the seven-inch tablet powered by a NVIDIA Tegra K1 processor is unique in its ability to map 3D motion and depth, courtesy of several onboard sensors.

Available later this month, Google is now accepting signups for the Project Tango Tablet Development Kit, which will cost developers $1024 (about UK£609, AU$1098) for the privilege of owning the hardware and software to "make applications that track full three-dimensional motion and capture surfaces in the environment."

Two to Tango

Last month, a report claimed Google was readying as many as 4,000 prototype tablets, which are packed with 128GB of storage, 4GB of RAM, Wi-Fi, BTLE and 4G LTE as well as a motion tracking camera and integrated depth sensing.

The Project Tango website makes it clear the Tablet Development Kits are not aimed at consumers, but rather developers who Google hopes will help evolve the platform in interesting and unique ways in the future.

"These development kits are designed for professional developers interested in exploring the future of mobile 3D sensing. Developers will receive updates as the software algorithms and APIs evolve," the website revealed.

The tablet is also the only way for developers to pitch in on Project Tango, given that Google has long ago handed out all of the smartphone models produced earlier this year.

There's no 3D, but our iPad Air review proves it's still a darned good tablet!

10 social analytics companies you need to know

Posted:

10 social analytics companies you should know

Social media managers, community managers, and digital marketers, are all faced with the same dilemma - bridging the gap between business metrics and social media efforts.

While marketers understand the value of social media as an upper-funnel player in a consumer's journey, there has still been lack of buy-in from internal management stakeholders. So how do the employees behind the social media accounts combat the doubt? Numbers, charts and insights as proof.

Thanks to the proliferation of social media analytics and management tools, marketers have the opportunity to use data to prove the ROI on the hours they spend curating and creating content, identifying influencers, and spreading brand messages online.

As an I.T. decision-maker, it's your job to help marketing determine which solution will work best within your organization. Here's a list of the top 10 social analytics companies you should consider when thinking about implementing a measurement platform.

1. Brandwatch

Brandwatch is a player that has come up under the radar and recently made a splash by raising $22M, led by Highland Capital Partners Europe, for further engineering and expansion into international markets. The platform is similar to Radian6 (see below) in that it focuses on social listening for online conversations about particular brands, companies or products.

With this tool, marketers receive insights in the form of big data to help inform future initiatives and efforts. Social sentiment analysis shows the tone of the data collected from connected profiles, while influence statistics determine who is important for a brand to engage with. The platform projects sophisticated topic clouds, determining key trends and themes.

The strongest feature of the platform is the human aspect – clients can choose to pay for the addition of live network analysts on hand to perform manual sentiment validation, categorization and data cleaning.

2. Buffer

Buffer is a simpler tool that proves useful for less-experienced social media managers, providing analytics in real-time. With a recent partnership, Buffer paired up with Followerwonk to provide users the opportunity to optimize posting times by finding out what times followers are online, when followers of influential people or friends are online, and easily exporting optimal tweeting times straight into Buffer for use across the web.

There is also an option to examine the best performing messages by selecting the "Top Post" icon to compare different forms of content to see which works best for each network. Buffer's application also allows for seamless Google Analytics integration for campaign tracking and appending UTM parameters from directly within Buffer. This is a perfect feature for marketers looking to gain insights into specific acquisition and retention campaigns.

3. Google Analytics

For a free tool, Google Analytics provides a lot of important value. The platform has a narrower scope of measurement, focusing on determining conversion value for visitors from social sites. With its most recent updates, Google created several social monitoring reports that can help determine whether social media efforts are making an impact on customer acquisition.

An Overview Report shows how much conversion value is generated from social channels, using a Social Value visualization that compares monetary goals against what resulted from social referrals. The Conversions report measures the value of each individual social channel to see conversion rates by social network.

The Social Plugin report shows which articles on a site are receiving the most engagement and which social buttons are being used to share them. Engagement and conversion metrics for each social network allow community managers to see how people are interacting with published content and whether it is leading to the desired outcome.

This tool is perfect for marketers who are hard-pressed to deliver ROI metrics to C-Suite stakeholders.

4. HootSuite

HootSuite offers extensive profile connection options and ease of publishing and monitoring through a classic multi-column layout. The tools also sends weekly analytics reports by email depicting key metrics such as most popular posts published and number of clicks per day.

At the start of 2014, HootSuite became more robust with the acquisition of uberVU, which turns data from forums, social networks and blogs into actionable business insights. While the initial arrangement left uberVU and HootSuite separate, earlier this month, HootSuite announced the launch of Boards, using uberVU's technology to combine real-time social analysis with an engagement solution. Boards allows users to identify a particular metric, pin it to a dashboard and easily generate granular reports.

This product update is great for tracking new campaigns, building conversation maps, monitoring sentiment, and monitoring progress toward specific goals to ensure objectives are met.

5. Radian6

Part of Salesforce.com's Marketing Cloud, Radian6 is one of the best social listening tools available. The platform is extremely scalable and easily integrated into other enterprise applications like Google Analytics and Omniture.

Radian6 provides insights into sales, customer service and PR through conversation analysis about a specific company, product or competition. Depending on the noise in a particular industry (i.e., spammers), finding meaningful conversations to monitor and act on can be very difficult.

Recently, Salesforce.com blended Radian6 with Buddy Media to create Radian6 Buddy Media Social Studio as part of its ExactTarget Marketing Cloud. This solution draws strengths from Radian6's social customer monitoring and engagement management, as well as management across multiple channels with Buddy Media's social campaign management capabilities.

#6-#10

6. Simply Measured

Simply Measured provides reporting available both online and offline (in Excel form). It boasts granular analysis for individual tweets and reports across all channels focusing on number of unique people engaged, total organic engagement and potential reach and impressions.

The app provides date and time engagement analysis, as well as content type analysis to help optimize what types of content work and when. This is a complete solution that also provides data and analysis on community, similarly to SocialBro but with less robust data only showing most followed users, most engaged users and top users by Klout score. Users are able to track progress over time to see the progression of engagement.

7. SocialBro

This European platform provides a wide range of Twitter analytics to measure the level of interaction each tweet receives and help determine who has interacted with the brand. Using the Twitter Dashboard within SocialBro, social media managers are able to monitor what is happening in their Twitter community and identify the quality of it.

A Global Stats graph demonstrates the evolution of a community in terms of followers, friends or a specific segment (i.e., followers from NYC). The platform stresses quality of community, allowing deep insights into followers, both active and inactive. Using the Kred score and Peerindex, community managers can determine how influential their followers are based on how frequently they are @ replied to, retweeted and followed.

Using language and time zone graphs, avatar analysis, URL analysis and private versus verified user identification, users are able to get granular data about their followers to ensure that they are focusing on and reaching the most productive audience. They can also do this analysis through the scope of comparing with competitors' communities.

8. Sprout Social

Sprout Social is a fully comprehensive and user-friendly option for social media communicators looking to build their social media presence. The platform has a full suite of features that take the user from content planning and creation through to analytics. With an attractive single-column interface, the company has a huge focus on user experience, starting with a useful homepage dashboard providing a snapshot of connected accounts and aggregated trends.

A customizable inbox allows for monitoring of any combination of new followers, retweets, and keyword searches across all connected profiles. The inbox also provides engagement monitoring and reporting, tracking response times to identify gaps in coverage to keep users accountable for customer service and responses.

The strongest feature of the platform is the "collaboration for teams" options. Sprout Social integrates many aspects of a "Social CRM" solution, allowing managers to customize contact details, keep a history of interactions, assign tasks to team members and then turn messages into HelpDesk support tickets, tracked and managed in Zendesk and Uservoice without having to leave the dashboard. All of Sprout Social's reports are presentation-ready and considerably digestible, even for less informed stakeholders.

9. Sysomos

Recently acquired by MarketWired, Sysomos provides the best historical data with up to two years worth of backlogging. The platform splits into a two-pronged approach. MAP (Media Analysis platform) is the flagship product used to analyze and understand social media conversations, much like Radian6 and Brandwatch. The platform attempts to provide an explanation for who is driving conversations and why they're happening by mapping the conversations and identifying the people leading them.

Heartbeat is a real-time monitoring and measurement tool, which takes snapshots of social conversations delivered using user-friendly graphics. This arm of Sysomos manages workflow and provides geography and demographics of followers by country, state or city, as well as gender or profession.

10. Topsy

Topsy is another useful analytics tool that has a free option. It is like a more powerful version of the advanced Twitter search. Using Topsy, social media managers can search URLs of web content to see who shared the article and how many times.

The platform has a robust influencer search, allowing users to identify topic-based influencers to follow and engage with. They can also see all the links to a specific site that a person shared.

While the free version has some great features, there is a noticeable disparity with the Pro version. With Topsy Pro, users gain the ability to track the geographic demographic of users who interact with their content, measure content's reach and exposure, further narrow-down search, and more.

10 CRM systems small businesses should know.

Xbox One to lap up 45 new apps before year's end, including Twitter and Vine

Posted:

The Xbox One is unfortunately not backward compatible with Xbox 360 games, but that's not the only reason to keep the older Xbox hardware around.

The Xbox 360 is also one of the best ways to watch HBO GO on the big screen, while the new Microsoft console still lacks that app and many others, like Comedy Central, Major League Gaming (MLG), ShowTime Anytime, Twitter and Vine.

Thankfully Microsoft has confirmed on its Xbox Wire blog that these apps and around 40 others are in development for the Xbox One.

The post says that "some of the most popular experiences," including but not limited to those listed above, will arrive "by the end of this holiday season," but a Microsoft spokesperson confirmed with TechRadar that some will actually launch as early as this summer, and all the rest will arrive by the end of the year.

Twitter and TV combined. Finally?

Microsoft no doubt timed this announcement to drum up some buzz for the Xbox One just days before its E3 2014 press conference.

The blog post also revealed that Xbox One owners are using their consoles for more than five hours a day on average. With the most recent Xbox One system update, rolling out now, all these entertainment apps are no longer locked behind the Xbox Live Gold paywall, and that number will likely increase.

Interestingly Twitter will be a big part of the Xbox One experience when it launches this year, but not in the way you might think: it will be integrated with the console's live TV experience.

Users will be able to view tweets about the programs they're watching in real time, and tweets will be integrated into the Xbox One's OneGuide TV listings, where users will also be able to view a new "trending" section that highlights content currently popular on the social network.

Microsoft boasts that viewers will be able to check Twitter without wasting valuable energy pulling out a phone or tablet. Because that's really difficult.

All the apps!

In total, the US, the UK and Australia are all getting the following apps on Xbox One: Crunchyroll, GoPro, KDrama, MLG, NBA, NHL, TuneIn and Vevo. All three regions are also getting one new Xbox 360 app, Filmbox Live.

Exclusively coming to the US are Comedy Central, ENCORE Play, EPIX, Frightflix, HBO GO, iHeartRadio, MOVIEPLEX Play, MTV, Popcornflix, STARZ Play, Syfy Now, Target Ticket, Twitter, USA Now, VH1 and Vine.

The US is also getting these new Xbox 360 apps exclusively: FXNOW, ShowTime Anytime, WATCH ABC, WATCH Disney Channel, WATCH Disney Junior and WATCH Disney XD.

The UK gets one exclusive Xbox One app in Now TV and two exclusive Xbox 360 apps, Picturebox and STV.

One app - Sky News - is coming to the US and UK but not Australia.

There's always the PS4 - check TechRadar's in-depth review

Sony Smartband finally arrives in the UK with tempting £80 price tag

Posted:

Sony's first entry into the world of wearable wellness trackers has made a belated appearance on UK shores, with the Smartband WR10 finally going on sale.

The wrist-mounted device, which was announced at CES 2014 in January with a promised March release date, can now be nabbed for a rather reasonable-sounding £80 from Sony's official store.

The Smartband tracker differs somewhat from its rivals as its more of what Sony calls a "life logging" gadget rather than a straight up fitness tracker.

Paired with the accompanying Lifelog Android app, the combo tracks your movements, communications, photos and social activities to provide a picture of your day.

'Blog your day'

Though vibrations it can also be used to gently wake and alert users to smartphone notifications, while it can also be used as a media control device.

As with many other devices of this ilk it tracks steps, distance, calories burned and sleep quality and rewards users with activity points "based on how you live."

Another standout feature is the Smartband's removable, water resistant Core chip, which can be placed into different wristbands, depending on your activities.

The Smartband comes in a snazzy World Cup shade of gold and green and is also available in black. Sony has previewed many other colours since launch, but it's just the two choices for now.

5 Rubbish wearables that actually make Google Glass look cool

Yahuui Blog

Thursday, June 5, 2014