Friday, April 26, 2019

Apple : The best cheap 4K TV deals and sale prices in the US - April 2019

Apple : The best cheap 4K TV deals and sale prices in the US - April 2019


The best cheap 4K TV deals and sale prices in the US - April 2019

Posted: 26 Apr 2019 01:08 PM PDT

We've gone through top retailers such as Amazon and Walmart to find the best cheap TV sales and deals that are currently going on (we've also got a roundup of UK retailers). You can find Black Friday like prices on a variety of best-selling 4K TVs from brands such as Samsung, Sony, LG and more. You'll find discounts on 4K TVs, smart TVs, different model sizes, and a variety of prices that will fit any all TV viewing needs.

You will find all of our curated deals below. We've divided them into three different size categories as well as our pick for the best cheap TV deal of the week. These days you really don't have to pay much more to get a Ultra HD 4K set instead of an older-style HD one. If you're after the hottest tech in TV though, you may want to take a look at the cheapest OLED TV prices.

Whether you want a small TV with a price tag to match or something to show all the colors of the rainbow (and a few million more) with HDR, we've found plenty of options. Read on to find the TV you want at a great price!

cheap 75-inch TV deals prices sales Sceptre

TechRadar's cheap TV deal of the week

Cheap TV deals (40-49 inch)

Cheap TV deals (50-59 inch):

Cheap TV deals (60-85 inch):

More cheap TV sales:

Not found the right cheap TV for you today? Or maybe you'd prefer to directly browse the TVs at your favourite retailers instead of our highlights of the best cheap TV deals? We're updating this page on a regular basis, so you may have better look another day. If you want to take a look for yourself now though, here are the direct links to a the full collection of TV deals at multiple stores. 

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Apple Watch sale: the Apple Watch Series 3 gets an $80 price cut at Walmart

Posted: 26 Apr 2019 12:30 PM PDT

If you've had your eye on an Apple Watch, then now is a fantastic time to snag a deal. Walmart has the best-selling Apple Watch Series 3 on sale for $199. That's an $80 discount and the lowest price we've found for the Series 3 smartwatch.

The Apple Watch Series 3 is a health-focused smartwatch that tracks activities, calories and popular workouts such as running, yoga, and cycling. The Series 3 also offers heart rate monitoring and will notify you when an unusually high or low heart rate is detected. The Apple Watch will even motivate you to hit your fitness goals and nudge you to keep moving. The waterproof Apple watch has all the basic features of a smartwatch by offering the ability to text, make calls, and receive notifications. The Series 3 also has a battery life of up to 18 hours so you can enjoy using the watch all day without the worry of having to recharge.

The Apple Watch 4 currently retails for $399 which makes the $199 price tag on the Series 3 extremely attractive. This particular deal from Walmart includes the 38mm model with GPS technology and comes in a black or white sport band with an aluminum case.

We don't know how long Walmart will have the Apple Watch Series 3 on sale, so you should take advantage of this rare deal while you can.

If you're interested in a smartwatch with LTE connectivity, Walmart has the Series 3 with GPS and Cellular on sale for $299. This allows you to get internet and phone connectivity on your watch even when your iPhone is far away.

Discover more Apple watch sales with the best cheap Apple Watch prices and deals that are currently available.

Interested in other smartwatches? We also have the best cheap Fitbit sale prices and deals that are happening now. 

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Nintendo Switch Online nears 10 million users

Posted: 26 Apr 2019 11:30 AM PDT

Nintendo Switch Online has nearly reached 10 million users, according to a financial statement released by the company on Friday, April 26. 

That's a fairly substantial amount considering the service launched less than a year ago and, when compared to the system's 35 million unit sales number, means that nearly one-in-three Switch owners subscribe to the service.

As you'd expect for a nascent service still in its first year, Nintendo Switch Online is still trailing the two other console subscription services – Xbox Live Gold and PlayStation Plus – by 50 million and 26 million users respectively. Crucially, both those services had years to reach their current state. 

While Nintendo Switch Online might not have the same number of users that Microsoft and Sony have, Nintendo's service does have a serious price advantage: Nintendo Switch Online only costs $20 (£18, AU$30) per year, compared to the $60 (£50, AU$80) price tags of PlayStation Plus and Xbox Live Gold.

In the same report Nintendo also gave shareholders a brief glimpse of what's coming next for the system, citing Nintendo Labo Toy-Con 04: VR Kit's April release, Super Mario Maker 2's June release date and Fire Emblem: Three Houses' July release date as the company's next big launches.   

Last but not least, Nintendo told share holders to expect Pokémon Sword and Pokémon Shield, Animal Crossing and The Legend of Zelda: Link’s Awakening to arrive at some point later this year – all titles eagerly awaited by fans.

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Windows 10 update will do away with password expiry policies

Posted: 26 Apr 2019 11:17 AM PDT

Alongside the draft release of the configuration baseline settings for Windows 10 v1903 and Windows Server v1903, Microsoft has revealed its plan to do away with password expiration policies beginning with the Windows 10's May update.

Once these policies are removed, organizations should replace them with modern and improved password-security practices such as multi-factor authentication, detection of attacks aimed at guessing passwords, detection of anomalous log  on attempts and the enforcement of banned password lists.

Microsoft offered further insight on these recommendations, saying: “While we recommend these alternatives, they cannot be expressed or enforced with our recommended security configuration baselines, which are built on Windows’ built-in Group Policy settings and cannot include customer-specific values." 


According to the company's principal consultant Aaron Margosis, the password expiration mechanism is a flawed defense method because once a password is stolen, mitigation measures should be taken immediately as opposed to when the password expires.

Password expiry policies

Microsoft also made the point that its soon to be removed password expiration policies are only a defense against the probability that a password will be stolen while its still valid and used by an unauthorized entity.

Essentially the company is allowing organizations to choose the security measures that best suit their needs without contradicting its own guidance.

The recently published security baseline draft also proposes removing the enforcement of built-in administrator and guest accounts being disabled by default. Administrators would then be able to enable the two accounts when they need to though the removal of the policy does not mean that these accounts will be enabled by default.

It's worth keeping in mind that this is just a draft release and things could change before it is finalized though most experts agree that organizations have outgrown password expiration policies as a means of securing their accounts.

Via BleepingComputer

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Qualcomm patches major chip security flaw

Posted: 26 Apr 2019 10:20 AM PDT

A new security flaw found in devices such as smartphones and tables using Qualcomm chipsets has the potential to allow an attacker to retrieve private data and encryption keys stored in a secure area of the chipset called the Qualcomm Secure Execution Environment (QSEE).

The chip maker deployed patches for this vulnerability (CVE-2018-11976) earlier this month but the slow pace of Android updates could leave some smartphones and tablets vulnerable for years to come.

Hundreds of millions of Android devices currently use Qualcomm chips and the vulnerability impacts how they handle data processed inside the Trusted Execution Environment (TEE) QSEE.

The QSEE is a hardware-isolated area on the company's chips where app developers and Android itself can send data to be processed safely and securely in such a way that it is secluded from the operating system and any other apps installed on the device. Private encryption keys and passwords are often processed inside the QSEE and the bug could leave this sensitive information exposed to hackers.

QSEE

NCC Group's Keegan Ryan first discovered that Qualcomm's implementation of the ECDSA cryptographic signing algorithm could be exploited to retrieve data processed inside the QSEE secure area of its processors in March of last year.

A potential attacker would need root access to a device to exploit the vulnerability but this has become easier for cybercriminals to do now that malware that can gain root access on Android devices is quite common and can even be found on the Google Play Store.

Ryan detailed how he discovered this vulnerability in a recently published white paper in which he explained how he used a tool called Cachegrab to analyze the memory caches of Qualcomm's chips to identify small leaks in the ECDSA cyptographic data-signing process, saying:

"We found two locations in the multiplication algorithm which leak information about the nonce. Both of these locations contain countermeasures against side-channel attacks, but due to the spatial and temporal resolution of our microarchitectural attacks, it is possible to overcome these countermeasures and distinguish a few bits of the nonce. These few bits are enough to recover 256-bit ECDSA keys." 

Ryan notified Qualcomm about the security flaw last year and the company has since released firmware patches that were a part of Google's Android April 2019 security update.

If you use an Android device with a Qualcomm chip for sensitive business, it is highly recommend that you update your smartphone with the latest Android OS security patch.

Via ZDNet

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Amazon Prime Day 2019 US: everything you need to know for the July deals event

Posted: 26 Apr 2019 09:44 AM PDT

Get ready to mark your calendar because Amazon Prime Day 2019 is only a couple of months away. The tech giant hasn't officially announced the date, but based on previous years we know the big shopping event will be held in mid-July. 

Prime Day first launched in 2015 and has grown into the biggest shopping day of the year with Prime Day 2018 even surpassing Cyber Monday and Black Friday. Last year's Prime Day had 89 million visitors that logged on to the site with 100 million products purchased during the sale event. Globally it was the biggest day of sales in Amazon’s history, and we expect Amazon Prime Day 2019 to be even bigger.

It didn't just increase in terms of territories or numbers, but the sale itself lasted longer too. Where 2017's Prime Day ran for only one day (well, 30 hours), 2018 ran for a day and a half (36 hours). We expect this year's sale to last even longer, so Prime members will have even more time snag the hottest deals of the year.

Last year's Prime Day was also the first year that discounts were extended to local Whole Foods Market stores. Prime members were able to save on popular grocery items and earned rewards and cash back through Amazon's site.

Read on to learn what we can expect for this year's Prime Day and everything we've learned from last year's Prime Day.

When is Amazon Prime Day 2019?

Even though Amazon hasn't announced the exact date of the big day, we can take a pretty good guess based on previous years. Last year Prime Day went live on Monday, July 16 at 3 PM ET and lasted for 36 hours. Past years the event only lasted for 24  or 30 hours and happened between July 10 and 12. Thanks to the World Cup, Prime Day started later in the month last year. We predict this year they'll stick to their original event dates and start Prime Day on Monday, July 8, although July 16 is our next best bet. The big question is whether the sale will be extended beyond past years. Each year the sale has been lengthened so we assume this year that you could see the longest Prime Day yet.

Last year Amazon didn't formally announce the dates of Prime Day till only a few weeks before the big event. Thanks to some snooping from the TechRadar team, we were able to figure out the date a full month before it was announced. 

Image credit: Amazon

What were the best-selling items from Prime Day 2018?

Prime members around the world purchased more than 100 million products during the 2018 Prime Day event. The top-selling items from last year's Prime Day included a mixture of home goods, electronics, and Amazon devices. In fact, it was the biggest event ever for Amazon devices with the Fire TV Stick and Echo Dot leading the pack of best-selling items worldwide. The top selling products in the US from Prime Day 2018 consisted of the 6-Qt Instant Pot, Fire TV stick, Echo Dot, 23andMe DNA Test, and the LifeStraw personal water filter.

Image credit: Shutterstock

Prime Day and Whole Foods

Last year Prime Day extended its sale from devices and electronics to discounts on groceries at the Whole Foods Market chain. Amazon bought Whole Foods in 2017 and Prime Day 2018 was the first time they promoted the big sale event at the grocery store. Savings included price cuts on popular food items and discounts for first time users of the grocery delivery service Prime Now. Amazon also offered $10 back in Amazon credits to use on Prime Day for members that spent $10 at Whole Foods. Amazon credit card users also received double the rewards when they used their card at Whole Foods during the week leading up to Prime Day.

We expect this year to be more discounts on groceries in-store as well promotions with the Amazon Rewards Card and Prime Now.

Image credit: Shutterstock

How can I sign up for Amazon Prime?

To participate in the big shopping event, you must be an Amazon Prime Member. Your membership will not only let you partake in Prime Day, but you'll also have access to Amazon Prime movies, books, music, photos, and more. You can sign up here for a 30-day trial and cancel at any time. All you need is an Amazon account with a valid credit card tied to the account. Once you sign up for your free trial, you'll have access to all the Prime benefits, receive free two-day shipping and partake in the biggest shopping event of the year.

other stores amazon prime day deals

Image credit: Amazon

What other retailers participate in Prime Day?

Every year more and more retailers are trying to compete with the tech giant by participating in their own version of Prime Day. You'll find discounts on clothing, tech, home goods and more from a variety of online and local retailers. Last year Walmart joined in on Prime Day by offering free two-day shipping without membership fees and free same-day pickup on qualifying items. They also discounted a wide array of products that included TVs, Google Home devices, kitchen appliances, laptops and much more. Other big retailers like Target, Best Buy, Macy's and eBay also promoted their own one-day sale with discounts on best-selling items throughout their site.

We expect this year that more retailers will participate in the July event and will even extend the one-day sale to a weeks worth of discounts.

amazon delivery

Image credit: Amazon

How much money did Amazon make on Prime Day?

Amazon was predicted to gross $3.4 billion on Prime Day last year, although we don’t know if that prediction is accurate as Amazon doesn’t release such information. However, it did announce that third party sellers shifted a billion dollars of product in just one day. As for its own sales, Amazon was content to say that “sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history.” That’s a little sneaky, mind you: last Prime Day only ran for 24 hours, not 36.

What were the best deals on Prime Day?

As ever, some of the best deals on Prime Day were on Amazon’s own devices. The Echo Show dropped from $229.99 to $129.99, the Echo Spot from $129.99 to $99, the Echo Dot from $49.99 to $29.99, the Echo from $99.99 to $69.99 and the Echo Plus from $164.98 to $99. There was a big drop on the Amazon-owned Ring video doorbell pro too, which went from $249 to $174, and on the Echo Look camera: that went from $199.99 to $99.99.

Kindles and Fire ranges got deep discounts. The Fire Stick went from $39.99 to $19.99 and the Fire TV Cube from $119.99 to $89.99 (we told you it was worth waiting a few weeks before Prime Day) while Fire Tablets dropped significantly: the Fire 7 went from $49.99 to an incredible $29.99, the Fire 10 from $149.99 to $99.99 and the Fire 7 Kids from $99.99 to $69.99. 

There were good deals on TVs too. In the US, the excellent TCL TVs were massively discounted and better known brands such as Hisense were chopped too: for example Hisense’s 43-inch 4K TV dropped from $349.99 to $239.99. 

The best phone deal we spotted in the US was a big drop on the Huawei Mate 10 Pro, which went from $799 to a much more affordable $549.

amazon site down on prime day. Dogs of amazon

Image credit: Amazon

Why did Amazon crash on Prime Day? Did the crash cost it money?

Amazon struggled to cope with traffic on Prime Day, an issue that affected not just the Amazon site but services such as Prime Video and Twitch. Customers found their shopping carts would suddenly empty, or links simply wouldn’t work, or they couldn’t access Amazon at all. The issues were largely confined to the US website and customers, although problems with Prime Video lasted well into the evening in the UK.

Some sites got their calculators out and concluded that the worst outage, which lasted for 63 minutes, cost Amazon just under $100 million in lost sales. Amazon disagrees, saying that the effect on sales was “minimal”. 

CNBC has seen internal documents that describe what happened. First, it didn’t secure enough servers to cope with the demand; secondly, that shortage caused a “cascading series of failures” that knocked out key services; and thirdly, Amazon temporarily killed all international traffic to reduce the load. All of those things happened within the first 15 minutes of Prime Day. 

The outage wasn’t the only issue Amazon faced on Prime Day. There were also strikes in protest at the way it treats its workers.

Image credit: Amazon

Why were workers striking and supporters urging Amazon boycotts on Prime Day?

Prime Day wasn’t the first time Amazon has been accused of terrible working practices, but it was a great day to get the issue into the papers. Workers in Spain and Germany went on strike over working hours and conditions while activists urged people to send Amazon a message on Prime Day by boycotting it altogether over its treatment of workers and its tax arrangements. It was also marked by a surge in health and safety complaints from UK workers. 

As you’d expect, Amazon denies the allegations, with a spokesperson telling us: These allegations and the data are just not accurate — safety incidents in our fulfillment centers did not increase around Prime Day, they actually decreased from the previous week. We’re proud of our team and our workplace, and invite anyone to come see for themselves – we offer public tours of our buildings and you can learn more at amazonfctours.com."  

Amazon also told Wired that the Organise campaign behind the publicity was indulging in fake news. “To our knowledge, Organise doesn’t verify that respondents actually work for the company they claim to work for.”

Amazon delivery

Image credit: Amazon

What could Amazon have done better on Prime Day?

It should have anticipated and been able to cope with the load not just on its ecommerce site but on its cloud services too: we weren’t the only ones irritated because we couldn’t get our Preacher fix on Amazon Prime Video. It’s all the more embarrassing when you remember that Amazon provides the cloud infrastructure for many high-profile sites and services: Prime Day wasn’t a great ad for that side of its business.

Our main criticisms aren’t technological, though. Navigating the deals was hopeless and many of the deals were laughable, especially in gaming: we frequently found much better console bundles on AO.com’s eBay page than we did on Amazon. 

Here’s a great example. On Prime Day, one of the flagship deals we identified was $50 off a set of Bose QuietComfort 25 headphones. That brought the price down from $299 to $249. Just three weeks later, Amazon US was listing the same headphones for $169.

Image credit: Amazon

Will Amazon Prime Day 2019 do things differently?

Yes. CNBC reports that Jeff Wilke, Amazon’s CEO of worldwide retail, has already demanded improvements to prevent a repeat the previous Prime Day’s capacity problems: “tech teams are already working to improve our architecture”. 

We’d like to think that Amazon will also improve the navigation and discoverability of its deals for Prime Day 2019, although we aren’t holding our collective breath: both factors’ general rubbishness didn’t stop Prime Day breaking all records, so there’s not much incentive for Amazon to change it unless it decides better navigation will drive significantly higher sales. But that's why we're here to show you the best Prime Day deals!

It’s a safe bet that Prime Day 2019 will be longer. It’s already grown from one day to one and a half; further inflation seems inevitable.

Image credit: Amazon

What does all this mean for Black Friday and Cyber Monday?

It’s clear that Amazon is prioritising Prime Day over Super Black Friday Deals Month or whatever convoluted name it’s going to give its Black Friday sales period in 2019: according to Digitalcommerce360.com, 67% of this year's Prime Day deals were lower than comparable deals on the preceding Black Friday. 

That’s not to say Amazon won’t take part in Black Friday and Cyber Monday. It will, and it’ll offer the same kind of discounting that we’ve seen in recent years. But Prime Day is more important to the firm, and we’d expect its discounts to be deeper, especially on its own devices.

Image credit: Amazon

Prime Day: why does it matter more to Amazon?

There are some crucial differences between Prime Day and Black Friday. The first is that Prime Day is Amazon’s own day. It’s right there in the name, which of course refers to Amazon’s Prime membership programme and associated services. Amazon doesn’t own Black Friday, and that means ultimately it’s just another retailer shouting for attention – a massive retailer with a really loud voice, of course, but Black Friday is a sales event for the entire retail sector. It’s much harder for rivals to muscle in on something that Amazon has effectively created from thin air.

The second and more important difference is that Black Friday doesn’t create new spending. It just moves it slightly. As we’ve discovered in recent years, the money people spend over the Black Friday period is money they were probably going to spend anyway: all Black Friday really does is concentrates pre-Christmas shopping in the last week of November. 

Prime Day spending is different in two ways. First of all, people aren’t spending the money they’d already planned to spend on Christmas presents. And secondly, they’re buying mainly for themselves, not for others. If you go back to the list of bestsellers there’s an awful lot of impulse buying in there: Instant Pots and Hue Lightstrips, frying pans and dishwasher tablets. This is new spending, not merely moving pre-planned spending. 

There’s another key benefit for Amazon. Its best-sellers on Prime Day weren’t just Amazon devices; they were Amazon devices that connect to Amazon services. Fire TVs, Kindle Fires, Echo devices, Alexa remotes. Each one of them connecting to Amazon Prime, and each one of them requiring a Prime membership to buy in the first place. So when Black Friday rolls around, Amazon will have a whole bunch of Prime members for whom shopping on Prime is the default, and who might want to enhance their Amazon-powered smart homes with Amazon-branded Black Friday deals.

Prime Day means that for Amazon, Christmas now comes twice a year.

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Liverpool vs Huddersfield live stream: how to watch today's Premier League football online

Posted: 26 Apr 2019 09:39 AM PDT

Three games in this season's Premier League to go and Liverpool are so close to the title they can almost feel it. But they still have Manchester City in the way and, more immediately, Huddersfield Town. You're in the right place to get a Liverpool vs Huddersfield live stream in the Premier League - regardless of where on Earth you are.

What a season it's been for Jurgen Klopp's Red army. One league defeat, a Champions League semi-final, some of the best football being played in the world and yet still they may end the campaign with nothing to show for it. They still need City to trip up in their last two games to get a sniff of the Premier League and the spectre of that game five years ago at Crystal Palace hangs over them. Surely they can't slip up against Huddersfield at Anfield...

It's no exaggeration to say that it's been a nightmare of a season for the Terriers. Confirmed relegated in March, a mere 14 points, 20 goals and 3 wins to their name. If last season felt like the impossible dream coming true, this one has been a harsh reality check. But imagine what a win at Anfield could do for Jan Siewert's players going into next season. A remarkable ray of light in a horribly dark season.

Keep reading to discover all the details you need in order to live stream Liverpool vs Huddersfield, regardless of where in the world you are. And to find out how to watch every single league game this season, you should also take a look at our guide on how to live stream Premier League football

Use a VPN to watch Premier League football from outside your country

If you're abroad today but still want to watch your home coverage, you'll need a VPN to do so. That's because your normal coverage will be geo-blocked. It's really easy to do and stops you having to tune in to some dodgy stream you've heard about on Reddit.

How to stream Liverpool vs Huddersfield live in the UK 

How to watch Liverpool vs Huddersfield: US live stream 

How to watch a Premier League live stream in Canada

How to get a Liverpool vs Huddersfield live stream in Australia

How to watch Liverpool vs Huddersfield: New Zealand live stream 

How to live stream Premier League football in India

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Amazon Prime Day 2019 UK: everything to expect in the deals event of the summer

Posted: 26 Apr 2019 09:09 AM PDT

We're not going to lie, as soon as we string two days of sun together here in the UK office, we start thinking about those upcoming Amazon Prime Day deals. Ok, that and whether we should chance getting the barbecue out of the shed.

The sale grows in scope and ambition every year and there's no reason to not think that Amazon Prime Day 2019 won't be the biggest one yet. The online behemoth's sales event of the summer was the biggest day of sales in its history last year, with over 89 million visits logged (10% more than in 2017). We can only see 2019 being even bigger as the sale has grown every year since launching back in 2015.

While November's Black Friday deals certainly see a wider range of retailers unleashing some of the hottest deals you'll find all year, Prime Day is mainly about Amazon rocking the best offers. Sure, other retailers might try to match prices or launch rival sales (and of course we'll be sure to roundup the best of them too) but make no mistake, the best deals and low prices will be found at Amazon.

When is Amazon Prime Day 2019?

So, as with every Prime Day sale so far, we expect it to be a July event, taking place towards the middle of the month. We think Amazon Prime Day 2019 will take place on Tuesday July 16th - with the deals themselves actually starting the day before on the 15th and ending at some point on Wednesday the 17th. 

Amazon Prime Day itself seems to be growing each year, it's gone from 24 hours, to 30 and then 36 last year. So we certainly wouldn't bet against it going on for 40 hours this year. And let's face it with the Amazon Black Friday deals event now lasting about a week, anything's possible. Except sleep apparently if you're a Deals Editor.

We'll be front and centre for the entire thing to ensure you can see the best deals as navigating the messy array of deals and discounted tat can be a bit exhausting directly on Amazon's site. Fortunately, we're used to trawling for deals there every day and we usually learn of the best deals way in advance, giving us plenty of time to prepare coverage for you. 

Amazon won't be announcing the official date of Amazon Prime Day 2019 for a while yet. It only officially announced the date a couple of weeks before the event last year, but we actually managed to exclusively leak the date a month in advance thanks to a bit of snooping around on the website.

Image credit: Amazon

What were the best-selling Prime Day items last year?

Amazon sold over 100 million products around the world and over one million smart home devices – not just Amazon ones but Philips Hue lights, Hive thermostats and various manufacturers’ smart plugs. Prime Day was the biggest day ever for Echo devices, Fire tablets for kids, Kindle e-readers and Fire TV products.

Amazon said the two best-sellers worldwide were the Fire TV Stick with Alexa Voice Remote and the Echo Dot. Both of those items have actually been replaced with newer versions since - thankfully without a bump in RRP. So we totally expect the newer Amazon Echo Dot (3rd gen) and Fire TV Stick with the all-new Alexa voice remote (it now has extra buttons for volume control and gaming) to get similar discounts for the best prices of the year.

Other best-sellers included:

What were the best deals on Prime Day?

As ever, some of the best deals on Prime Day were on Amazon’s own devices, some of which have since been discontinued and replaced with new and improved models. The original Echo Show dropped from £199.99 to £99.99, the Echo Spot from £119.99 to £89.99, the 2nd-gen Echo Dot from £49.99 to £29.99 and the main Echo from £89.99 to £59.99.

Kindles and Fire HDMI sticks and tablets received mouth-watering discounts too. The biggest surprise though was the never-previously-discounted Kindle Oasis dropping from £229.99 to £179.99 and the Paperwhite from £109.99 to £74.99. Both offers were the lowest ever prices, showing Amazon Prime Day deals on Amazon devices is the absolute best time to buy with prices dropping lower than the best offers seen on any Black Friday. We've not seen any sort of discount on the Oasis since actually - talk about the deal that got away.

The Fire TV Stick went from £39.99 to £24.99 while Fire Tablets dropped significantly: the Fire 7 went from £49.99 to an incredible £29.99, the Fire HD 8 from £79.99 to £59.99, Fire HD 10 from £149.99 to £99.99 and the Fire 7 Kids from £99.99 to £59.99. 

There were some cracking deals on TVs too, some of which are now even cheaper given TV deals in general are seriously competitive here in the UK. We saw 55-inch Ambilight OLED screens go from £1499 to £1199 (or just £999 today!). On the other end of the scale a 55-inch Hisense dropped to just £369, an all-time low at the time for the model, which you can now get for an even better £329.

Mobile phone deals on Amazon Prime Day don't make too many headlines, but if you're willing to pay the upfront cost of a phone rather than go for a contract, there were certainly deals to be had last year. The then year-old Samsung Galaxy S8 dropped to £439. The Honor View 10 was just £338.99.  And the already very budget-friendly Moto G6 Play dropped to £135.99. So not the most modern or premium selection of handsets, but don't bet against a wider range this year as more brands are keen to get involved each year

Here in the UK we saw plenty of other deals across multiple products. The biggest discounts were on coffee machines: many of them got 50% price cuts. Hive smart thermostats were 44% off, selected home security kits were 45% off and everything in the Amazon Warehouse section was 20% off. Chromebook fans got to snap up the excellent but terribly named Asus C202SA-GJ0027 for £99.99 instead of the usual £199.99.

amazon delivery

Image credit: Amazon

How much money did Amazon make on Prime Day?

Amazon was predicted to gross $3.4 billion on Prime Day last year, although we don’t know if that prediction is accurate as Amazon doesn’t release such information. However, it did announce that third party sellers shifted a billion dollars of product in just one day. As for its own sales, Amazon was content to say that “sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history.” That’s a little sneaky, mind you: last Prime Day only ran for 24 hours, not 36.

amazon site down on prime day. Dogs of amazon

Image credit: Amazon

Why did Amazon crash on Prime Day? Did the crash cost it money?

Amazon struggled to cope with traffic on Prime Day, an issue that affected not just the Amazon site but services such as Prime Video and Twitch. Customers found their shopping carts would suddenly empty, or links simply wouldn’t work, or they couldn’t access Amazon at all. The issues were largely confined to the US website and customers, although problems with Prime Video lasted well into the evening in the UK.

Some sites got their calculators out and concluded that the worst outage, which lasted for 63 minutes, cost Amazon just under $100 million in lost sales. Amazon disagrees, saying that the effect on sales was “minimal”. 

CNBC has seen internal documents that describe what happened. First, it didn’t secure enough servers to cope with the demand; secondly, that shortage caused a “cascading series of failures” that knocked out key services; and thirdly, Amazon temporarily killed all international traffic to reduce the load. All of those things happened within the first 15 minutes of Prime Day. 

The outage wasn’t the only issue Amazon faced on Prime Day. There were also strikes in protest at the way it treats its workers.

Image credit: Amazon

Why were workers striking and supporters urging Amazon boycotts on Prime Day?

Prime Day wasn’t the first time Amazon has been accused of terrible working practices, but it was a great day to get the issue into the papers. Workers in Spain and Germany went on strike over working hours and conditions while activists urged people to send Amazon a message on Prime Day by boycotting it altogether over its treatment of workers and its tax arrangements. It was also marked by a surge in health and safety complaints from UK workers. 

As you’d expect, Amazon denies the allegations, with a spokesperson telling us: These allegations and the data are just not accurate — safety incidents in our fulfillment centers did not increase around Prime Day, they actually decreased from the previous week. We’re proud of our team and our workplace, and invite anyone to come see for themselves – we offer public tours of our buildings and you can learn more at amazonfctours.com."  

Amazon also told Wired that the Organise campaign behind the publicity was indulging in fake news. “To our knowledge, Organise doesn’t verify that respondents actually work for the company they claim to work for.”

Amazon delivery

Image credit: Amazon

What could Amazon have done better on Prime Day?

It should have anticipated and been able to cope with the load not just on its ecommerce site but on its cloud services too: we weren’t the only ones irritated because we couldn’t get our Preacher fix on Amazon Prime Video. It’s all the more embarrassing when you remember that Amazon provides the cloud infrastructure for many high-profile sites and services: Prime Day wasn’t a great ad for that side of its business.

Our main criticisms aren’t technological, though. Navigating the deals was hopeless and many of the deals were laughable, especially in gaming: we frequently found much better console bundles on AO.com’s eBay page than we did on Amazon. 

Here’s a great example. On Prime Day, one of the flagship deals we identified was $50 off a set of Bose QuietComfort 25 headphones. That brought the price down from $299 to $249. Just three weeks later, Amazon US was listing the same headphones for $169.

other stores amazon prime day deals

Image credit: Amazon

Did other retailers try to crash Prime Day?

Yes, but not as much as we thought they would. eBay had some strong deals across multiple merchants where you could get 20% off your purchases, but UK retailers kept their powder dry whereas US retailers made more of an effort.

Retailers on both sides of the pond cut prices of Google Home devices (we saw that coming ahead of time), Amazon Echo’s closest rivals in the smart speaker space.

Image credit: Amazon

Will Amazon Prime Day 2019 do things differently?

Yes. CNBC reports that Jeff Wilke, Amazon’s CEO of worldwide retail, has already demanded improvements to prevent a repeat the previous Prime Day’s capacity problems: “tech teams are already working to improve our architecture”. 

We’d like to think that Amazon will also improve the navigation and discoverability of its deals for Prime Day 2019, although we aren’t holding our collective breath: both factors’ general rubbishness didn’t stop Prime Day breaking all records, so there’s not much incentive for Amazon to change it unless it decides better navigation will drive significantly higher sales. But that's why we're here to show you the best Prime Day deals!

It’s a safe bet that Prime Day 2019 will be longer. It’s already grown from one day to one and a half; further inflation seems inevitable.

Image credit: Amazon

What does all this mean for Black Friday and Cyber Monday?

It’s clear that Amazon is prioritising Prime Day over Super Black Friday Deals Month or whatever convoluted name it’s going to give its Black Friday sales period in 2019: according to Digitalcommerce360.com, 67% of this year's Prime Day deals were lower than comparable deals on the preceding Black Friday. 

That’s not to say Amazon won’t take part in Black Friday and Cyber Monday. It will, and it’ll offer the same kind of discounting that we’ve seen in recent years. But Prime Day is more important to the firm, and we’d expect its discounts to be deeper, especially on its own devices.

Image credit: Amazon

Prime Day: why does it matter more to Amazon?

There are some crucial differences between Prime Day and Black Friday. The first is that Prime Day is Amazon’s own day. It’s right there in the name, which of course refers to Amazon’s Prime membership programme and associated services. Amazon doesn’t own Black Friday, and that means ultimately it’s just another retailer shouting for attention – a massive retailer with a really loud voice, of course, but Black Friday is a sales event for the entire retail sector. It’s much harder for rivals to muscle in on something that Amazon has effectively created from thin air.

The second and more important difference is that Black Friday doesn’t create new spending. It just moves it slightly. As we’ve discovered in recent years, the money people spend over the Black Friday period is money they were probably going to spend anyway: all Black Friday really does is concentrates pre-Christmas shopping in the last week of November. 

Prime Day spending is different in two ways. First of all, people aren’t spending the money they’d already planned to spend on Christmas presents. And secondly, they’re buying mainly for themselves, not for others. If you go back to the list of bestsellers there’s an awful lot of impulse buying in there: Instant Pots and Hue Lightstrips, frying pans and dishwasher tablets. This is new spending, not merely moving pre-planned spending. 

There’s another key benefit for Amazon. Its best-sellers on Prime Day weren’t just Amazon devices; they were Amazon devices that connect to Amazon services. Fire TVs, Kindle Fires, Echo devices, Alexa remotes. Each one of them connecting to Amazon Prime, and each one of them requiring a Prime membership to buy in the first place. So when Black Friday rolls around, Amazon will have a whole bunch of Prime members for whom shopping on Prime is the default, and who might want to enhance their Amazon-powered smart homes with Amazon-branded Black Friday deals.

Prime Day means that for Amazon, Christmas now comes twice a year.

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Apple AirPods (2019) vs Beats Powerbeats: the battle of Apple’s true wireless earbuds

Posted: 26 Apr 2019 08:34 AM PDT

Beats has long been a power player in the consumer audio market, and since its $3 billion acquisition by Apple in 2014, the company has gone from strength to strength. 

Now Beats is gearing up to release its first ever true wireless earbuds in May, the Powerbeats Pro – but will Dr Dre’s brand rival its parent company’s iconic and recently updated Apple AirPods (2019)?

Although we’re yet to test the PowerBeats Pro extensively, we’ve had the chance to try them out briefly, as well as take an in-depth look at the technical specifications released by Beats. Of course, we’ll be sure to update this article once we’ve been able to review the Powerbeats Pro as thoroughly as the Apple AirPods (2019).

Apple AirPods (2019) vs Beats Powerbeats Pro: overview

The Apple AirPods (2019) are an updated version of Apple’s original true wireless buds, the Apple AirPods, which arguably made the wireless earbud movement that much more popular.

The updated buds don’t differ significantly from the originals, but they do offer wireless charging, as well as "faster connect times, more talk time, and the convenience of hands-free Siri" thanks to the inclusion of Apple’s new H1 headphone chip. 

As Apple is Beats’ parent company, the Powerbeats Pro contain the same H1 chip, which means much of the functionality is shared between the two true wireless earbud models. 

The main difference between the earbuds is their purpose; while the Apple AirPods (2019) are designed for casual listening, the Powerbeats Pro are made for listening to music while working out. 

The AirPods (2019) (Image credit: TechRadar)

Apple AirPods (2019) vs Beats Powerbeats Pro: price and availability

The Apple AirPods (2019) cost $159/£159/AU$249 with the standard charging case, and $199/£199/AU$319 with the new Wireless Charging Case bundled in.

The Powerbeats Pro, on the other hand, will be significantly more expensive when they drop in May, with a price tag of $249 / £219 / AU$350. This is around the same price as the Sennheiser Momentum True Wireless earbuds, which impressed us with their stylish design and high quality audio.

Whether the Powerbeats Pro’s high price is justified in terms of design, features, battery, and audio quality won’t be clear until we conduct our full review, but we’ll update this article as soon as we’ve tested them more extensively.

The Powerbeats Pro (Image credit: Apple)

Apple AirPods (2019) vs Beats Powerbeats Pro: design

The design of the Apple AirPods (2019) is incredibly distinctive, with those long, stem-like protrusions and classic Apple all-white color scheme. 

It’s a divisive design, and many either love it or hate it; after all those stems were derided when the original AirPods were released in 2016. 

The AirPods (2019) draw battery from a pillbox-like charging case, which allows you to check the charge status of the earbuds via a small LED light.

True to Apple’s rigid design aesthetic, the AirPods (2019) don’t feature replaceable silicone eartips or water-resistance, and while they felt fairly secure when we tested them, we probably wouldn’t use them for working out. 

The Powerbeats Pro, however, are built to be used while exercising, with a water-resistant design (so you’re protected during sweaty sessions at the gym), as well as ear hooks to keep them snugly in your ear while running.

They also come with removable silicone eartips in a range of sizes, so you should be able to find the right fit for you fairly easily. 

The AirPods (2019) (Image credit: Apple)

Apple AirPods (2019) vs Beats Powerbeats Pro: features

The AirPods (2019) and Powerbeats Pro share many of the same features, as they both contain Apple’s newly-designed H1 chip. If you’re using either model with an iPhone, you only need to open their charging cases for the option to pair to pop up on your screen. 

Both true wireless earbud models feature a hands-free ‘Hey Siri’ feature, which lets you summon Apple’s artificially intelligent assistant with your voice. 

The Powerbeats Pro also feature two beam-forming microphones on each earbud to filter out external sounds such as wind and ambient noise, as well as a super-sensitive speech-detecting accelerometer in the bud that’s used to enhance speech recognition, so they should pick up your voice really well. 

Both models sport physical touch controls if you prefer not to look as though you’re talking to yourself in public; the AirPods (2019) allow you to assign one double-tap control to each earbud, which we found slightly limited the amount of things we could actually achieve. 

The Powerbeats Pro, on the other hand, have physical volume and track controls on each earbud and are fully ambidextrous – this means that the same gestures work in exactly the same way no matter which earbud you tap.

Both the AirPods (2019) and the Powerbeats Pro contain long and short-range optical sensors that allow the earbuds to automatically play/pause when you remove them or and place them in your ears – a useful feature if you quickly need to tune into your surroundings and don’t have time to pause your music. 

The Powerbeats Pro (Image credit: Apple)

Apple AirPods (2019) vs Beats Powerbeats Pro: battery life 

The Powerbeats Pro trump the Apple AirPods (2019) in terms of battery life, with around nine hours from the earbuds themselves, and around 24 hours of battery life when combined with the charging case.

In comparison, the AirPods (2019) have five hours of battery life within the buds, but makes up for this with the additional 20 hours of juice contained within the wireless charging case.

You get the same amount of battery if you opt for the AirPods (2019) with the cheaper standard charging case.

Apple AirPods (2019) vs Beats Powerbeats Pro: sound 

Not too long ago, true wireless earbuds had a terrible reputation for audio performance, but they are getting better all the time – and the AirPods (2019) and Powerbeats Pro are both examples of this.

The AirPods (2019) have a lively, powerful presentation although they can sound slightly harsh when it comes to higher-frequency sounds, and they aren’t the bassiest earbuds on the market.

While we haven’t tested the Powerbeats Pro extensively yet, we were able to listen to them briefly, and were impressed by the amount of sonic power they generate, despite their small size. 

Beats says that this is partly down to the inclusion of linear piston drivers that displace air efficiently to create “a powerful acoustic response”. This could mean that the Powerbeats Pro have a bassier soundstage than the AirPods (2019), but we can’t be sure until we carry out our full review process. 

Beats also claims that the Powerbeats boast  “incredibly low distortion and great dynamic range across the entire frequency curve”, but we’ll need to test them more thoroughly before we can confirm this.  

The AirPods (2019) (Image credit: TechRadar)

Apple AirPods (2019) vs Beats Powerbeats Pro: takeaway

It’s difficult to definitively say whether one of these true wireless earbud models is better than the other without having thoroughly tested the Powerbeats Pro, but it’s clear that they have been designed with different needs in mind. 

While the AirPods (2019) seem to be suited to casual listening on the go, the sporty design of the PowerBeats Pro makes them more suitable for use while working out, particularly as Beats has focussed on creating snug and secure fit with those ergonomic ear hooks and adjustable ear tips. 

Until we’ve reviewed both models fully, we can’t speak to whether the Powerbeats Pro or the AirPods (2019)come out on top in terms of sound, but we can safely assume connectivity and pairing times are near-enough identical, as both models use Apple’s newly designed H1 headphone chip.

Aside from the variations in design, there’s one other big difference between the two true wireless earbud models: the price. At $249 / £219 / AU$350, the Powerbeats Pro are nearly $100 more expensive than the AirPods (2019); a sizable contrast considering the two models share a lot of the same technology, including wireless charging and Siri-enabled voice control. 

So, what do you get for that extra $100? You get an earbud which is made for sports, and the ability to personalize them with adjustable eartips and a variety of color-ways – unlike the AirPods (2019). 

Whether the sound quality matches that high price remains to be seen, but it is possible to buy commendable true wireless earbuds for far less; after all, some of the best true wireless earbuds currently on the market are the Optoma NuForce BE Free5 wireless earbuds, which come in at just $100 (about £75, AU$134).

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Securing self-driving cars on the road to level 5 autonomy

Posted: 26 Apr 2019 08:30 AM PDT

Connected cars and autonomous vehicles may be the future but we are a still a ways off from the general public accepting their presence on public roads. According to a recent survey from AAA, 3 in 4 Americans are afraid of fully self-driving vehicles and this shows there is still a great deal of work to be done.

One of the companies currently trying to improve the security of connected cars as well as the Internet of Things (IoT) is BlackBerry which recently received $40m in funding from the Canadian government to further develop its QNX platform. To better understand the issues surrounding autonomous vehicles and connected cars, TechRadar Pro spoke with Grant Courville, VP of Products and Strategy at the company’s QNX group.

Image Credit: BlackBerry

Image Credit: Pixabay

  • Until your car can drive itself, stay safe on the road with the best dash cams

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These incredible Huawei P30 deals are now even cheaper thanks to a price drop

Posted: 26 Apr 2019 08:00 AM PDT

When Huawei P30 deals first hit the market after the device's release, we waxed lyrical to a rather obsessive degree about two deals in particular. While these offers were impressive enough on their release, they have both just got even better thanks to another price drop.

With these contracts from Mobiles.co.uk you can pay either £26 a month or pay a slightly cheaper £24, both getting you 5GB of data and neither pushing the upfront cost any higher than £40.

That makes these tariffs better than the top Galaxy S9 deal, Huawei P20 Pro deal and a whole lot cheaper than any iPhone 8 deal - a phone that came out almost two years ago.

So if you want to grab this brand new phone at one of the best flagship prices on the market, scroll down to see these deals in full. Or if they don't quite fufill what you're wanting from a phone, check out our guide to the best mobile phone deals

These incredible Huawei P30 deals:

How good is the Huawei P30?

Now we can understand the worry, this phone has just come out and it's this cheap. How good can it really be? Let us calm the worries by answering that question - this is a seriously impressive phone.

With a triple camera set up, featuring a ridiculous 40MP camera Huawei has aced the photography aspect of this phone. Pairing this with a hefty 3650mAh battery and powerful processor means you don't even have to worry about how this phone's doing internally. 

So it's well worth the SIM-free P30 price of £699 - and certainly the £616 broken down over two years as explained above.

Read TechRadar's Huawei P30 review here

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Certifiably crazy: how the world's first flying car racing league was born

Posted: 26 Apr 2019 07:55 AM PDT

From The Jetsons to Blade Runner via The Fifth Element, flying cars are a mainstay of science fiction, and for Australian entrepreneur Matt Pearson, owning one was a boyhood dream.

Pearson is the founder of Alauda Racing, and creator of Airspeeder – a new sports league specifically for what he calls "Ferraris of the sky". Manned drones will compete head-to-head, streaking around a track at speeds up to 200kmph. The company has already presented showcases featuring three-quarter scale prototypes, and will unveil its first full-scale prototype at the Goodwood Festival of Speed in July. 

It's an incredibly ambitious project, but Pearson makes it sound like the most natural thing in the world. His first business was a software startup, but he found his attention drawn skyward.

I thought, well, that that seems to be going well enough. Let's do something really crazy and found a flying car manufacturer

Matt Pearson, Alauda

"I wanted to do something a little bit bigger, so I founded a space startup aiming to put small satellites in space for internet connectivity," he tells TechRadar. "Australia and a lot of other parts of the world really suffer from terrible internet connectivity, and there’s a lot of industrial equipment and things outside of cities that need to be connected, and so I started working on that and last year we put four satellites in orbit, which is pretty cool."

The company spend five or six years getting a foothold in the space industry, but again, Pearson got itchy feet. "I thought, well, that that seems to be going well enough,'" he says. "Let's do something really crazy and found a flying car manufacturer."

The driving experience – airborne

Pearson's ultimate aim is to take flying cars mainstream and make them accessible to everyone – as easy to pilot as a terrestrial car is to drive – but the technology is still in its infancy.

"We formed a company called Alauda Aeronautics and we set out to scale drone technology bigger and bigger and bigger, and see if we could turn it into something that could carry a person," he says.

"This was before everyone else came out – before EHang revealed itself to the world, CityAirbus, Volocopter – so when we started talking about how we were going to build flying cars, everyone thought 'OK, you’re certifiably crazy'. But after about a year of work, articles started to come out all over the place, and suddenly they went 'Oh, yeah, that makes a lot of sense.'"

Alauda Racing Airspeeder

Image credit: Alauda Racing

Alauda's flying cars will be different, though. Companies like Boeing and Bell are are working on flying taxis as an easy way to get from A to B.

"This is what revolution looks like, and it's because of autonomy," said John Langford, president and chief executive officer of Boeing subsidiary Aurora Flight Sciences at the launch of Boeing NeXt – a prototype air taxi. "Certifiable autonomy is going to make quiet, clean and safe urban air mobility possible." 

Such projects are cool, Pearson says, but he wants to preserve the driving experience as much as possible. His vision of a flying car is something that's as simple to operate as an ordinary sedan, but airborne: "instead of the complexity of flying a helicopter or plane, having something that's easy to control as a car that anyone can drive, but through the air."

A Ferrari of the sky

A totally new form of transport involves a lot of research and development, but Pearson had a plan – a way to step on the accelerator and drive the technology forward.

"I really wanted to build something really, really exciting," he explains. "Something necessarily expensive. And the very first version we created was going to be a very low volume, high cost vehicle. So I thought well, let’s start with a sports car or, you know, or hyper sports car – essentially a Ferrari of the sky."

Rather than waiting 10 years for the aerial mobility industry to catch up, Alauda set about building a market for flying cars from first principles with a dedicated racing league.

Image credit: Alauda Racing

"Since the beginning of motoring you’ve had racing, and so much good stuff comes out competition, right?" Pearson says. "You have enormous amount of money and expertise and talent just poured into pushing the technology further and further. So that really made a lot of sense.

"And we’ve seen things like Formula One spinning off Formula E, drone racing has come up, Roborace has come up – they’re trying to find the next step in racing. And we figured merging those things into electric vehicle racing makes total sense.

I always say 'Who is not going to watch a flying car race?

Matt Pearson, Alauda

"I always say that building a race around this, you capture an enormous audience. We build a market for our vehicle at Alauda."

That market is Airspeeder – a prestige sport featuring four-meter-long electric vehicles racing head-to-head in some of the world's hottest locations.

"it captures the motorsport audience," says Pearson. "It also captures the esports and the drone-racing audience, and I always say ‘Who is not going to watch a flying car race?’ 

Taking flight in 2020

The showcase at Goodwood in July will mark the start of a new stage for Alauda and Airspeeder. Manned test flights will take place later this year, and the team are hard at work ensuring the vehicle meets safety standards.

"You see a lot of things on YouTube, like people hovering a lawn chair, or hovering a bathtub or whatever," says Pearson, "but we’re doing something quite different. If you want to do something for performance you need much bigger motors, bigger propellers, a lot more power."

Alauda is working closely with regulators to make sure it's playing by the rules. As Pearson notes, certifying a vehicle is one thing, but certifying it for sport is something else entirely. The company is working to a tough timeframe, but it's determined to do everything by the book.

We get a surprising number of people who are just like, 'Sign me up! When can I get in one? Let's do this!'

Matt Pearson, Alauda


It's also in talks with big landmark sponsors and broadcasters for the first world championships, which are scheduled for next year. Pearson isn't giving too much away just yet, but he says things are taking shape and Goodwood really marks the kick-off.

One thing Alauda's not struggling with is finding pilots to strap themselves in for some serious G-forces.

"There’s this really interesting mix of people who are current motorsport racing drivers, drone pilots and then ex-military people as well," Pearson says. "But we also get a surprising number of people who are just like, ‘Sign me up! When can I get in one? Let’s do this!’"

For more info, keep an eye on Airspeeder.com. From July, things are going to move fast.

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How technology will influence the future of marketing in 2019

Posted: 26 Apr 2019 07:30 AM PDT

Marketing is arguably the most vital lifeline of any business; it is and has always been an integral part of how business gets done. Developing the best product the world has ever seen is all well and good, but without proper marketing, the product might never get to the market or perform so badly the business will have to shut down. With the widespread adoption of technology in carrying out a lot of our day to day activities, technology has opened a new frontier for marketers to get their products to the target audience. 

Digital marketing, which focuses majorly on marketing using technological tools, is not just a buzzword; it is now a behemoth in the marketing world. With predictions of marketers spending over $375 Billion on digital adverts by the time the year 2021 rolls in, it is clear to see it is actually a big deal.

A crazy reality of the world we live in is how fast technology evolves. We have moved on from a world where mobile phones were novelties to one where we carry around smartphones with processing power greater than the computers used to put the first men on the moon. So, the $375 Billion question is, how will technology influence the future of marketing in 2019?

Branding

Small and large organizations have found several ways to use technology in the launch, promotion, and awareness of their brands. 

With innovations such as electronic billboards and the internet, it is now easier for brands to optimize their primary touch points, thereby fostering positive relationships between them and their target audiences.

Image Credit: Shutterstock

Customer service

The use of tech to enhance customer relationships is also scoring significant points across the world of business. Back in the days, it used to take a lot to identify potentially harmful customer service red flags. 

Today, the ability to monitor brand conversations in real time and also attend to PR issues before they become full-blown controversies is a big boost in the world of customer/public relations.

Feedback

Given how vital the need for interactions between brands and customers is, one other thing that technology has added to the mix is the immediate feedback.

Through media such as internet surveys, social media, live video sharing and so on, brands are now able to know which of their products or services should be scrapped or improved upon even before such products/services are released into the market for public consumption. This kind of interactions also breeds trust between brands and their customers and technology is a big part of that.

Image Credit: Pixabay

Reach

The sheer number of potential customers that can be reached by brands via the help of technology is staggering. Organizations in the corporate world are capitalizing on this to try and establish competitive advantages over their competitors. Technology has taken over the way brands develop contact with their target audience, and 2019 will only make the competition even fiercer. 

The world has largely gone away from using old media like TV, radio, and print to reach the target audience, where the people are nowadays is online, on social media. As of March 2019, Facebook recorded 2.38 billion monthly users, compare this to the 23.2 million views Roseanne, the TV show with the highest viewership in 2018, had. The gap between the two is astronomical. It is only reasonable to embrace the platform where you have the highest possible reach and find a way to utilize it optimally. 

Categories of tech models used in marketing

While the use of technology in marketing is not limited to the areas mentioned above, of more importance to a marketer of this new world are the specifics of the technological models and categories involved. This is because aspiring modern marketers must have an in-depth knowledge of the evolving terrain to make it on the field. I shall examine some of the categories below:

Artificial intelligence (AI) - AI is the self-development and efficiency improvement of machines to perform human tasks with little or no room for errors. With regards to marketing, it helps a lot of businesses gather more insights into the type of audiences their marketing strategies attract by recommendations, engines, predictive search, and chatterbox. AI is guaranteed to play perhaps the most crucial role in marketing going forward, as is the case already.

Internet of things (IoT) - The IoT is a network of physical devices, digital machines and other objects that allow for a smooth transfer of data over the network without any real-time interactions. This will improve on the way marketers gain insights and understanding of their consumer base.

Digital data - To marketers, data is life. Businesses use insight from data to know what the users are more into, their likes and interests. This can help businesses to draft plan B's to salvage certain situations. The internet is a goldmine for data miners, and the ease of collecting, evaluating and using such to plan future marketing campaigns is a marketer's dream.

Virtual reality (VR) - This will continue to be at the forefront in 2019 what with the array of fascinating new practical applications. This will no doubt be the key to distributing as much content as possible via digital channels as well as enhance user experience no matter the costs in future digitalization.

Numerous examples abound in the world of marketing of how these technological models have been used to optimize marketing campaigns. 

For example, the Alexa Lost, Her Voice campaign by Amazon, aired initially at the 2018 Superbowl event used the power of voice and video technology to win the hearts of over 47 million viewers who came in contact with the ad spanning the various channels on which it was distributed. 

Also, eBay and Myer brokered a partnership that resulted in the launch of a Virtual Reality inspired tech that let Australian users browse over 12,500 products using gaze recognition tech. Cherry Ripe also demonstrated how data insights could be used to optimize marketing campaigns with its OOH ad campaign.

Image Credit: Pixabay

Impact of technology on marketing

Attracts and converts customers. Once the ad is catchy, there’s a hundred percent tendency that it would attract and convert more customers.

 VR and AR are both used by advertisers and marketers for short-form storytelling for brands and companies; both technologies allow for interactive experiences to be created.

 It closes the loop between print and digital by helping businesses bring their audiences into a virtual storefront where they bring the real world into a digital reality customizing everything.

Exploration of new products and services; Imagine a world where everyone reads reviews or looks at photos before clicking on them.

Looking to the future

In 2019 and beyond, the business industry will continue to focus on mobile and optimized content with the number of smartphone users globally now up to over 3 billion. With regards to online trade and commerce, businesses must react and optimize digital marketing. The upgrade to 5G network connections will enable speedy running of business marketing and transactions. 

More technologies and trends will rise to the fore, allowing business owners to make better marketing choices that will bring about progressive and thinking forward goals and increase consumer base. However it goes, you can rest assured that we will continue to keep you updated.

Guy Sheetrit , CEO at Over The Top SEO

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Bowers and Wilkins' Formation range: wireless speakers that actually sound awesome

Posted: 26 Apr 2019 07:28 AM PDT

If you love the sound of a full audiophile Hi-Fi system, but hate the hassle of trailing cables and complex setups, the new Bowers & Wilkins Formation multi-room speaker system could be the perfect audio addition to your home – if you have a lot of cash to spare, that is. 

The premium range offers an alternative to the kind of multi-room speaker system used by Sonos, and currently comprises five products: the Formation Bar soundbar, the Formation Bass subwoofer, the Formation Wedge wireless speaker, the Formation Duo stereo speakers and the Formation Audio wireless hub. 

The new range, which costs between $899 / £899 / around AU$1650 and $3999 / £3499 / around AU$6400, is currently available in the US and will be launched in the UK on April 29. Currently, B&W hasn’t released official Australian pricing and availability, but we will update this article as soon as we know more. 

Voice control on the way

With modern, sculptural designs, all of the new products utilize a proprietary wireless mesh developed by B&W that works alongside your home's Wi-Fi network. This means you can have a multi-room setup with speakers streaming music in every room of your house without taking up precious bandwidth on your network. 

The devices can either be controlled via an app on your phone, or via the physical controls on the products themselves. Given the cost involved, you may expect them to support modern comforts like built in voice control from the likes of Amazon Alexa or Apple’s Siri – but they don’t (yet, anyway). 

While the Formation range doesn’t currently support voice assistance, Product Communication Director at Bowers & Wilkins, Andy Kerr told us to expect it in the near future:

“Of course we’re going to have voice control”, he said. “We are just working to make it work better first."

The B&W Formation Duo (Image credit: Bowers & Wilkins)

Breathtaking audio

The most expensive product of the range is the B&W Formation Duo ($3999 / £3499 / around AU$6400), a pair of active stereo speakers in typical Bowers & Wilkins style – with carbon dome tweeters that sit on top of the curved cabinets.

We had the chance to hear the Formation Duo speakers in action, and they sounded unbelievably clear. St Vincent’s acoustic rendition of Savior sounded particularly impressive, with immense piano riffs and crisp, detailed vocals, rich bass tones and a warm analogue timbre.

The Duo provide such accurate imaging that it feels as though you are in the room with the artist as they perform, with even the height of the vocalist and their position in relation to the microphone conveyed in perfect precision – all in all, they sound breathtakingly good.

While we didn’t hear the other products in the suite, they’re bound to sound fantastic if they use similar audio technology to the Formation Duo – and if you’re looking for something ever so slightly cheaper, the Formation Wedge ($899 / £899 / around AU$1650) could be a great way to get that high quality sound in your home. 

Kerr told us that the Formation Wedge is “the spiritual successor to the Zeppelin”, the company’s previous wireless speaker, which made our list of the best Bluetooth speakers

With a 120-degree elliptical shape, and full-range stereo sound, this architectural speaker should be able to fill a room easily without the need for wires. 

The B&W Formation Bar and Bass (Image credit: Bowers & Wilkins)

More to come

Kerr told us that the Formation Wedge is “the spiritual successor to the Zeppelin”, the company’s previous wireless speaker, which made our list of the best Bluetooth speakers

With a 120-degree elliptical shape, and full-range stereo sound, this architectural speaker should be able to fill a room easily without the need for wires. 

If you’re looking for a speaker to boost your home cinema system, the B&W Formation Bar ($1199 / £999 / around AU$1830) could be the way to go. With nine driver units and tweeters at either end of the enclosure, this soundbar promises to deliver a wide soundstage to improve any listening experience. 

Kerr, told us that the company wants the Formation Bar to be “something you can use for music as well as film”.

If the soundbar alone isn’t bassy enough for you, you can use it with the Formation Bass subwoofer ($999 / £899 / around AU$1650), which packs 250W of audio power into a cylindrical frame.

The final product in the range is the Formation Audio, a high-fidelity streaming device that allows you to connect legacy products like a turntable or CD player to products in the Formation range via analogue and digital inputs and outputs.

Despite releasing five products at launch, Kerr said that B&W are going to be launching “a whole suite of products over the next 36 months”, so we can look forward to more high-end, aesthetically pleasing speakers in the near future. 

Whether future products in the Formation range will be similarly expensive to the five flagship models remains to be seen, but we aren’t expecting any huge price cuts; after all, the Formation range is an aspirational line aimed at those who don’t mind reaching into their pockets for an ultra-luxurious listening experience. 

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The best Raspberry Pi distros in 2019

Posted: 26 Apr 2019 07:11 AM PDT

Believe it or not, the Raspberry Pi is now seven years old. In its relatively short life the Pi has ushered in a new revolution in computing that stretches far beyond its original remit which was to promote basic computer science education in schools. 

There have been several fresh Pi developments over the past few years. The Pi Zero was released in 2015, and the Pi and its 'essentials' kit is available for less than  £10 (around $13, AU$18). The Pi Zero W was added to the Zero family in February 2017, featuring a 1GHz processor, 512MB RAM and support for Wi-Fi and Bluetooth, all for just over £15 (around $19, AU$27) with accessories.

The Raspberry Pi 3 B+ sports a quad-core 64-bit CPU which is slightly faster than the original Raspberry Pi 3 and 1GB of RAM for about £34 (around $44, AU$62), and it’s suitable for applications requiring more processing power. It also benefits from faster wireless and wired network connectivity than its predecessor.

The latest Raspberry Pi 3 model, the A+, was released in November 2018. It can be purchased for £23 (around $30, AU$42). This is a scaled down version of the Pi B+ but it boasts the same functionality as the B+. However, you only get 512MB of RAM, there is only a single USB port, no on-board USB hub, and it doesn't include a wired Ethernet connection.

There are a number of Linux kernel-based operating systems designed specifically for the Raspberry Pi. These include fully featured distros such as Raspbian, which offers a fully functional desktop environment and is based on Debian, as well as speciality distros like RetroPie, which supports a large number of controllers and is aimed at gaming fans. 

In this article, we're going to look at five of the most popular and distinct Raspberry Pi distros.

Image credit: Raspbian

Raspbian is one of the oldest and most popular mainstream distros for the Raspberry Pi. Although it's developed independently, the Raspberry Pi Foundation also maintains its own recommended version of Raspbian which you can install using the Foundation's NOOBS installer.

The latest version is based on the ARM port of the Debian Stretch desktop distro, which improves performance under the hood as well as providing newer applications compared to the previous Jessie-based release.

For installation, you'll need a microSD card with a minimum size of 8GB. On first boot you'll be taken to the lightweight and elegant Pixel desktop environment. You can also choose from thousands of additional programs such as the LibreOffice suite or IceDove, all of which can be installed using Raspbian's built-in package manager. 

A minimal version of Raspbian without a desktop – Raspbian Stretch Lite – is also available.

Image credit: Pi MusicBox

The Pi MusicBox distro converts your Raspberry Pi into the ultimate jukebox. The distro is based on the Mopidy music streaming server that can fetch music from various streaming services including Spotify, Google Play Music, and SoundCloud, as well as a host of online radio stations.

Pi MusicBox can also play music stored on an SD card or any USB drives attached to the Pi. Furthermore, you can configure the distro to fetch music by automatically mounting shared folders on the network. Additionally, the distro can also connect to any DLNA/OpenHome and AirPlay compatible devices and can be controlled via any player that supports MPD.

Pi Music Box also supports a good many USB audio devices so you can connect external speakers if you wish. The most recent version 0.70 is compatible with both the Pi 3 and the Pi Zero W.

Image credit: RetroPie

If you're a fan of classic games, grab a copy of the RetroPie distro and transfer it to your SD card. The distro can emulate dozens of classic consoles and home computers such as the Amiga, Amstrad, Atari 2600, Commodore 64, ZX Spectrum, Game Boy, PlayStation 1 and more.

RetroPie also supports all sorts of gaming controllers, from cheap no-name USB efforts to controllers for the PS3 and Xbox 360. On first boot, Retropie loads the Emulation Station software which helps you set up the controller and then lets you select a game from any of the supported emulators.

The only caveat is that you must get your own ROMs. There are several that can be legally downloaded for free and you can even create your own from old cartridges using adapters like the Retrode in conjunction with your Mac/PC. The Internet Archive also has many ROMs which are free to download – although be sure to check this is legal in your jurisdiction before going ahead.

Image credit: LibreELEC

One of the most popular uses for a Raspberry Pi is as a dedicated smart TV box, sitting underneath your big-screen TV to give you access to all kinds of digital media, whether stored locally or hosted online (such as catch-up TV).

LibreELEC is an OS specifically designed to run the Kodi media centre, and is super-easy to install too. Boot up, add your own media to its libraries and install the add-ons you want to add smart TV functionality. The media centre also incorporates a 'scraper' to download useful metadata about films and TV shows. 

You can also pair it with the Kodi remote app for your Android, iOS or Windows phone for the perfect media centre experience.

Image credit: OpenMediaVault

Originally designed for desktop PCs, the OpenMediaVault (OMV) distro has a specially tuned version for the Raspberry Pi that lets you use the little computer as a dedicated Network Attached Storage (NAS) device.

Once it's up and running, you can configure and manage the distro remotely using its browser-based admin interface. Any USB devices you attach will be detected automatically and you can also manually add your network storage.

For the best performance make sure you use self-powered removable disks. You can use the disks attached to the OMV NAS individually or assemble them in a RAID array. The distro has many options to manage other advanced aspects of a NAS too.

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Get a £25 eGift Card with any mobile phone deal from Carphone Warehouse

Posted: 26 Apr 2019 07:06 AM PDT

With the release of a range of brilliant new Huawei and Samsung devices still fresh in our minds, the world of mobile phone deals has never had more possibility. But if these award winning new devices aren't enough to convince you now is the time to switch phone contracts, maybe an incentive from phone retailer Carphone Warehouse might sway you. 

The massive UK phone retailer is offering up a generous voucher offer with any Carphone Warehouse phone deal ordered before May 5. The value of the gift card is £25 and gives you the option between Uber Eats, H&M, M&S or Tesco - something for everyone.

So if you want to earn yourself a saving on your new phone deal, scroll down to see how to make use of this promotion and check out our guide to the best Carphone Warehouse deals. Make sure you go through this link first as it will not count if you buy the phone contract first.

PLEASE NOTE that you will not be able to claim your voucher if you click through and buy straight from the site. In order to make sure you do not lose out on that reward, you must register at this link first and follow the below instructions.

How to claim your eGift Card:

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PS5 won't launch before mid-2020

Posted: 26 Apr 2019 06:59 AM PDT

Sony has now confirmed the existence of the PS5, but there are still few details about when we might expect it to hit shelves. However, a recent earnings call may have revealed a vague window for the PS5's release.

Tech reporter Takahishi Mochizuki revealed details of a transcribed conversation during Sony's latest earnings call, which specified that "no next-gen PlayStation [would] launch over next 12 months." 

That rules out the rest of 2019 and the first half of 2020, with the usual holiday-schedule release for Sony's console systems (October / November) making late 2020 the most likely bet.

Sony's own earnings forecast also cites an "increase in development expenses for the next generation console" as a reason for projected lower profits in the next financial year, as well as decreases in sales of first-party software as the PS4 cycle comes to an end.

We recently learned a host of new details about the next-gen system, including support for 8K, PSVR, and backwards compatibility.

With rumors of next-gen console systems from Sony, Microsoft, and Nintendo all doing the rounds, players and pundits alike will be looking to this year's E3 2019, to see what new hardware (if any) is showcased at the LA expo. 

With Nintendo having ruled it out, Sony's console still being over a year off, and Microsoft having just released an All-Digital Xbox One model, it may that E3 2020 will be the one to watch for a hardware showdown.

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Epic Games Store would drop exclusives if Steam only took 12% of dev revenue

Posted: 26 Apr 2019 06:59 AM PDT

Epic’s CEO Tim Sweeney has effectively thrown down the gauntlet to Valve, saying that if Steam matched the Epic Games Store in terms of dropping the cut it takes from developers to 12%, Epic would stop pursuing the policy of securing big-name exclusives.

Deep breath – as you can imagine, there’s a fair bit to unpick with this one, in terms of the background here, and reaction to Sweeney’s tweet.

As you can see below, the message came in response to theorizing about what Epic would do if Valve slashed the percentage of revenue it took from game makers, and whether Sweeney’s firm would still pay for exclusives in that scenario.

The answer is apparently clear: if Valve was to permanently drop to giving developers/publishers 88% of the money earned, with a 12% cut for itself, which is how Epic currently operates, then there would be a hasty reversal of the exclusives policy.

At the moment, Valve takes a much larger 30% cut of revenue (although that drops to 25% or 20% at certain revenue milestones for huge titles that really rake in the cash).

As Wccftech reports, Sweeney further noted: “[If Valve made] such a move [it] would be a glorious moment in the history of PC gaming and would have a sweeping impact on other platforms for generations to come. Then stores could go back to just being nice places to buy stuff, rather than the Game Developer IRS.”

He also observed: “30% store dominance is the #1 problem for PC developers, publishers, and everyone who relies on those businesses for their livelihood. We’re determined to fix it and this [paying for exclusives] is the one approach that will effect major change.”

Flame on

As you can imagine, the reaction to Sweeney’s comment on Twitter has been, shall we say, heated. Some of the biggest flames are being fired up by those questioning why they should even believe Tim would follow through on this, when previously, Epic did something of an about-face in deciding it would keep nabbing exclusives, even with titles already on Steam, despite previous apparent assurances to the contrary following the whole Metro Exodus furore.

The other counterarguments raised include stressing the fact that while Steam may charge a lot more than Epic’s store, it should rightly do so, given that the latter still lacks polish, and Valve simply provides much more. And that’s not just in terms of the interface and store appearance, but also on the security front, and with support, along with a host of community trimmings.

And naturally, PC gamers don’t appreciate any kind of restriction on where big-name titles can be purchased, anyway.

Further accusations have also been levelled at Sweeney for being concerned about how developers are treated with unfair shares of the profits on one hand, and yet we have a recent report about Epic Games’ own devs being worked to brutally demanding schedules to keep Fortnite constantly updated and successful, in the face of rivals like Apex Legends.

Indeed, the developer of the latter, Respawn, has declared that this is most definitely a road it doesn’t want to go down, even if that means content is delivered at a much slower pace.

At any rate, the upshot is that Sweeney appears to have opened something of a can of worms on Twitter, once again. We doubt Valve will be getting involved in any responses…

Meanwhile, the Epic Games Store exclusive train keeps chugging on, with the most recent addition being Borderlands 3, which will only be sold via Epic’s platform for the first six months before making it to Steam.

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OnePlus 7 events are already starting to sell out

Posted: 26 Apr 2019 06:58 AM PDT

The OnePlus 7 is nearly here, and to launch the phone OnePlus is hosting a series of launch parties on May 14 – which seem to be pretty popular judging by the fact one has sold out already.

The OnePlus 7 event in London, UK, at the Printworks venue has sold out, according to OnePlus, so presumably tickets for the New York, US event at Pier 94 and Bangalore, India party at BIEC are likely nearly gone too.

The events, which are happening simultaneously across the globe, are to be livestreamed by OnePlus, so you won't miss out on all the fun if you don't get a ticket - but it appears the popularity of the handset remains high among the faithful.

Some of the popularity could be down to the slow drip-feed of teases OnePlus has been providing, like a video hinting that the OnePlus 7 Pro will have three cameras

On top of that OnePlus founder and CEO Pete Lau is a prolific Tweeter, and he's been using the platform to build hype for the upcoming events.

If you want to find out about the OnePlus 7 series on May 14 but have missed your chance at ticket, and don't want to watch the livestream, you've got one other option – staying tuned to TechRadar, so you can find out all the latest news, with our expert analysis and opinions, as the event progresses.

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Google Pixel 3a leak teases a new color

Posted: 26 Apr 2019 06:58 AM PDT

The affordable Google Pixel 3a and Pixel 3a XL may be a little easier to tell apart from their pricier siblings when seen out in the wild, thanks to subtle yet stylish accent colors for the power/lock key.

That's according to a new Google Pixel 3a leak which appears to show press renders of the rumored handset with a orange power/lock key on a white handset and lime green key for a new light purple shade of the phone.

There's a bit of weight behind this particular Pixel 3a leak as well, as the images come via prolific leaker Evan Blass, who posted the shots on Twitter.


The same, but different

This isn't the first time Google as accented the power/lock key, as the button on the white version of the Pixel 3 and Pixel 3 XL is green, while the 'not pink' version has a coral button. The black Pixel 3 doesn't have a contrasting button however, with it also being black.

While these shots should be taken with a pinch of salt, Blass has an excellent track record so these could well be the designs we see launched.

Google's annual developer conference - Google I/O 2019 - kicks off on May 7 and it's currently the most likely location for the search giant to announce its new Pixel 3a and Pixel 3a XL handsets.

We'll be reporting live from the conference all week to bring you all the latest news and announcements - including any potential new hardware.

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