Apple : In Depth: 10 years of iPod: the gadget that put Apple in your pocket

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In Depth: 10 years of iPod: the gadget that put Apple in your pocket Posted: The history of the iPod Ten years ago on Sunday, the iPod was launched. And it was with more of a whimper than a bang. The launch event on 23 October 2001 was held at Apple's Cupertino campus for a small gaggle of invited journalists, and not even deserving of a proper MacWorld keynote. Despite the lack of prestige, Steve Jobs obviously knew he was onto a winner, because he launched iPod with the following words: "The biggest thing about the iPod is that it holds 1,000 songs. This is a quantum leap because for most people it's their entire music library. This is huge." Then came the killer line. "The coolest thing about the iPod is that your whole music library fits in your pocket." That was the hook that did it – a simple concept that everybody could understand. With those words, Steve Jobs had created an entirely new industry based around a portable digital music player – an industry that Apple would dominate for the next decade, and probably beyond that. Companies like Creative and Diamond Multimedia were there first, but it was Apple that made the market take off. A winning design A great idea without great implementation wouldn't cut it though, and it was also the design of the iPod that made it successful. It was ultra-thin (for the time) and had a huge capacity (again, for the time) at 5GB. It also had 20 minutes of skip protection, so you could take it jogging, cycling or wherever you wanted without skipping a beat. It was fast, too. It had a FireWire connection for quickly getting your music off your Mac and onto the iPod. Over time, as the comparable USB 2.0 standard evolved, Apple quietly dropped FireWire support altogether, but at the time it was a big selling point. Back then it would take roughly five minutes to transfer a CD to a music player over USB, but FireWire cut this down to 10 seconds. That's 30 times faster! Even the original iPod's ten hours of battery life was considered 'extraordinary'. The first iPod only worked on a Mac, but Apple soon realised that if the iPod was really going to take off it needed to have a wider vision – a vision that encompassed Windows and a digital music store from which people could purchase and download digital music with ease. Nobody thought it could be done, but somehow Apple managed to get all the big music labels to come on board, with iPod at the centre of the whole thing. The rest, as they say, is history. Join us for our look back at the last ten years of the iPod. The range starts small, expands and then concentrates on what it does best as Apple broadens its horizons with the iPhone and iPad as its new darlings. 2001-2004 1st gen iPod Released: October 2001 Details: 5GB, FireWire, battery: 10 hours audio A 10GB version was released later. This model contained a mechanical scroll wheel that physically turned when you moved it with your finger. 2nd gen iPod Released: July 2002 Details: 10, 20GB, FireWire, battery: 10 hours audio The first Windows compatible iPod also saw the introduction of the first touch sensitive scroll wheel to the iPod. Original Windows support was via Musicmatch. 3rd gen iPod Released: April 2003 Details: 10, 15, 20, 30, 40GB, FireWire (USB for syncing only), battery: 8 hours audio The first all-touch sensitive interface was part of a complete redesign of the entire device. At the same time, iTunes becomes available for Windows. 1st gen iPod mini Released: January 2004 Details: 4GB, FireWire, USB, battery: 8 hours A new smaller iPod that was available in five colours, and the introduction of the first Click Wheel, which contained the buttons themselves. 4th gen iPod Released: July 2004 Details: 20, 40GB, FireWire or USB, battery: 12 hours audio The first full iPod to use the new Click Wheel from the iPod mini. The Click Wheel has been a staple ever since. 4th gen iPod photo Released: October 2004 Details: 30, 40, 60GB, FireWire or USB, battery: 15 hours audio, 5 hours slideshow This was the first ever iPod with a colour screen. It could display photos synced from your Mac or PC. 2005-2006 1st gen iPod shuffle Released: January 2005 Details: 512MB, 1GB, USB, battery: 12 hours audio The first screen-less iPod. Used flash memory and came with a lanyard so you could wear it around your neck. 2nd gen iPod mini Released: February 2005 Details: 4, 6GB, FireWire or USB, battery: 18 hours audio Brighter colours and much longer battery life than the previous version, plus a new larger 6GB capacity. 4th gen iPod colour Released: June 2005 Details: 20, 60GB, FireWire or USB, battery: 15 hours audio, 5 hours slideshow Essentially just a refresh of the iPod photo line, but with different hard drive sizes. 1st gen iPod nano Released: September 2005 Details: 1, 2, 4GB, USB (FireWire for charging only), battery: 14 hours audio, 4 hours slideshow Replaced the iPod mini range entirely, which caused uproar at the time. Using flash memory, the nano came in black or white only. The 1GB model was introduced later. 5th gen iPod Released: October 2005 Details: 30, 60, 80GB, USB (FireWire for charging only), battery: 14 hours audio, 2 hours video (for the 30GB model), 20 audio, 3/6.5 video (for 60/80GB) A complete redesign that also brought video playback to the iPod for the first time. In September 2006, minor updates were made: brighter screens, more memory, a search feature, but the visual look stayed the same. 2nd gen iPod nano Released: September 2006 Details: 2, 4, 8GB, USB (FireWire for charging only), battery: 24 hours audio, 5 hours slideshow The iPod nano got a colourful refresh. The new anodised aluminium casing came in six different colours. 2nd gen iPod shuffle Released: September 2006 Details: 1GB, 2GB, USB, battery: 12 hours audio Completely redesigned with clip-on case. Four colour options were added later and the colours have so far been refreshed twice. 2007-now 6th gen iPod classic Released: September 2007 Details: 80, 160GB, USB (FireWire charging only), battery: 30 hours audio, 5 hours video (80GB model), 40 hours audio, 7 hours video (160GB) The first iPod to have the 'classic' suffix, and the largest capacity so far. 1st gen iPod touch Released: September 2007 Details: 8, 16, 32GB, USB (FireWire for charging only), battery: 22 hours audio, 5 hours video Originally only in 8GB and 16GB, with the 32GB being added later. The first iPod with WiFi and multi-touch. 3rd gen iPod nano Released: September 2007 Details: 4, 8GB, USB (FireWire charging only), battery: 24 hours audio, 5 hours video Completely new design with a 2-inch QVGA screen, video capability and new colours. Revision of 6th gen iPod classic Released: September 2008 Details: 120GB, USB (FireWire for charging only), battery: 36 hours audio, 6 hours video New greener build materials and audio-in capability. Only available in a single 120GB memory size. 2nd gen iPod touch Released: September 2008 Details: 8, 16, 32GB, USB, battery: 36 hours audio, 6 hours video New speaker and volume buttons added, plus it became even thinner than before. 4th gen iPod nano Released: September 2008 Details: 8, 16GB, USB, battery: 24 hours audio, 4 hours video A new design in nine different colours and a built-in accelerometer. 3rd gen iPod shuffle Released: March 2009 Details: 4GB, USB, battery: 10 hours audio Another redesign reduced size even further by moving the controls to the earphone cable. Further revision of 6th gen iPod classic Released: September 2009 Details: 160GB New version replaces 120GB version with larger 160GB capacity single platter drive amid rumours the classic was going to be killed off - these have continued to this day, but the 160GB version is still going strong. Despite its age, the classic remains till the player to beat for those with large collections. 3rd gen iPod touch Released: September 2009 Details: 32, 64GB, USB, 30 hours audio, 6 hours video Updated with upgraded graphics and other hardware from the iPhone 3GS. Also includes Voice Control support remote control headphones. 2nd gen 8GB model still available. 5th gen iPod nano Released: September 2009 Details: 8, 16GB, USB, battery: 24 hours audio, 5 hours video Capacities remain the same but a new video camera is introduced among rumours one was also coming to the iPod touch. There's also a speaker, pedometer and improved colour finishes. How they pack it all in is beyond us. Revision of 3rd gen iPod shuffle Released: September 2009 Details: 2, 4GB, USB, battery: 10 hours audio 2GB model added alongside 4GB, plus new colours. 4th gen iPod touch Released: September 2010 Details: 8, 32, 64GB, USB, 40 hours audio, 7 hours video After the previous generation was based on the iPhone 3GS, the fourth generation got the innards of the iPhone 4, with the Apple A4, revered retina display plus a front facing webcam for FaceTime chats. The iPod touch began shipping with iOS 5 in October 2011, enabling wireless sync while a white version was also introduced. 6th gen iPod nano Released: September 2010 Details: 8, 16GB, USB, battery: 24 hours audio Despite the success of the click wheel iPod nanos, Apple decided to take the nano in a completely different direction, dumping the physical controls from the face, introducing multitouch and getting rid of the video camera and video playback ability. The interface is similar to iOS but is not called as such as there are no downloadable apps. There is a built-in accelerometer for the Nike+iPod to work without an additional attachment. 4th gen iPod shuffle Released: September 2010 Details: 2GB, USB, battery: 15 hours audio Is this the first time Apple has dumped a newer design to return to (almost) a previous one? The 4th gen bears more than a passing resemblance to the 2nd gen Shuffle - not least because it returns to the familiar circle button design rather than having the controls on the headphones. There's also the familiar power/shuffle switch as well as a button for the VoiceOver function. ----------------------------------------------------------------------------------------------------

Jobs railed against 'what would Steve do?' culture Posted: Former presidential candidate and Apple board member Al Gore has insisted that Steve Jobs was against leaving a legacy at the company of trying to second-guess what he would have done. Gore was a friend of Jobs, and he believes his death should not leave behind a culture at Apple of 'what would Steve do?'. "He used to talk initially about how after Walt Disney died, the company always got in trouble about asking 'what would Walt do in this situation.?'" Gore said. "And he made it very clear – 'I don't want that at Apple.' He made it clear to Tim Cook and everyone else 'Don't ask what Steve would have done. Follow your own voice.'" Breakthrough Gore, speaking at the All Things Digital Asia conference also discussed Jobs' impact on the world, and insisted that good times are ahead for his beloved Apple. "Steve was responsible for so many tremendous breakthrough inventions — iPod, iPad, iPhone, Pixar," Gore continued. "But of all of them, I think his greatest work was Apple itself. He created an organization that creates technology that people love. "It's really quite unique and extraordinary. And that's going to continue. There's a lot of stuff in the pipeline and the team he left behind is really firing on all cylinders."

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