Tuesday, October 25, 2011

Apple : iTunes man 'heading up Apple Television' development

Apple : iTunes man 'heading up Apple Television' development


iTunes man 'heading up Apple Television' development

Posted:

iTunes man 'heading up Apple Television' development

Apple is reportedly using the software engineer who built iTunes to head up development of the widely mooted Apple Television.

With Steve Jobs' biography pouring fuel on the fires of the longstanding suggestion Apple will build a branded television, news wire Bloomberg has suggested that the project is being headed up by Jeff Robbin.

In Jobs' biography, author Walter Isaacson suggests that the Apple man said that he had "finally cracked" the perfect UI for an Apple Television which would seamlessly sync up with your iCloud.

Triumvirate source

Now, citing three sources with knowledge of the project, Bloomberg is reporting that Robbin is leading the internal development of the project.

Considering the company already assembles monitors for its Macs, a television which integrates the Apple TV box and utilises AirPlay and iCloud is an obvious product direction.

With Google's purchase of Motorola potentially bringing growth in its own television aspirations – although by no means is it guaranteed that this will mean actual hardware – the time may be ripe for Apple to raise its own big screen game.

Apple's iTunes already offers a marketplace for content, and the Apple TV set-top box does seem to have been strangely marginalised, but we're all keen to see if that actually points to a branded Apple television.

iPhone camera improvements documented

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iPhone camera improvements documented

The creator of the Camera+ app for iPhone has put together an interesting collage showcasing the vast improvements Apple has made to the device's camera since its inception in 2007.

Lisa Bettany used all five iPhone models to take the same picture and produce the startling comparison you can see on the right (click to enlarge).

The original iPhone's primitive 2-megapixel snapper was largely derided and considered the phone's weak spot, during a time where huge focus was placed on the quality of a handset's camera.

The device steadily improved from 3-megapixels, to 5-megapixels, with the iPhone 4S serving up an 8-megapixel sensor and dramatically improved lens technology.

'Outshines best compacts'

On the Camera+ website Bettany says that the new iPhone 4S even beats many of the high-end compact cameras on the market.

She says: "The iPhone 4S is dramatically clearer and sharper than previous iPhone versions. Using separate focus and exposure in Camera+ on the iPhone 4 & 4S significantly helped create a more balanced exposure.

"While it's not nearing the same quality as a professional level dSLR, it is comparable to a top of the line compact camera and even outshines it in some ways."

Check out the Camera+ post to see the comparison in full, featuring all five iPhone models as well as the Canon S95 compact camera.

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