Sunday, August 11, 2013

Apple : Report: Apple board 'concerned' over speed of innovation under Tim Cook

Apple : Report: Apple board 'concerned' over speed of innovation under Tim Cook


Report: Apple board 'concerned' over speed of innovation under Tim Cook

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Report: Apple board 'concerned' over speed of innovation under Tim Cook

Not since the arrival of the first iPad in 2010 has Apple introduced one of the game-changing products, synonymous with the company, and according to reports, the Apple board is starting to worry.

In a new report, Fox Business Network correspondent Charlie Gasparino claimed the pressure on CEO Tim Cook is growing with Apple directors seeking the next breakthrough product, and quickly.

Gasparino claimed the board is "concerned" the speed of innovation seen during the second Steve Jobs era, which resulted in the iPod, iPhone and iPad change the tech world, has not continued under Cook.

He said: "What have they had lately? They have had the iPad, they've had a few other things, but they don't have anything innovating from what came from Steve Jobs.

"And that concern is basically manifesting into pressure on Tim Cook to innovate — do something fast," added Gasparino who said the concern hasn't reached the point that Cook's job is under threat.

Cook on the clock?

Cook has offered numerous hints Apple will be launching an iWatch smart watch and a flatscreen Apple iTV television set, but it does not appear that the launch of either is within sight this year.

Cook himself has claimed new products are coming later this year, most likely at an iPhone launch event on September 10, although those launches are likely to be tweaked versions of existing products.

There is a genuine feeling that Apple long-standing lead in innovation has been eroded since the late Steve Jobs was forced to relinquish the top job due to ailing health.

Others, like Samsung, Microsoft and Google, have certainly made strong efforts to catch up, while Apple's own innovative spirit seems somewhat stunted in the last couple of years.

Apple itself is conscious of the mutterings. During the launch of the new cylindric Mac Pro at WWDC this year, the company's bombastic marketing chief Phil Schiller blasted: "Can't innovate anymore, my ass!"

Does Apple still have the ability to wow us with yet another epochal product launch any time soon or is the rumoured pressure on Tim Cook to be more like Steve only going to grow?

iPhone 5S to house fingerprint sensor within sapphire, convex home button?

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iPhone 5S to house fingerprint sensor within sapphire, convex home button?

Just hours after unofficial word Apple plans to announce its new iPhone 5S at an event on September 10, more speculation emerged over what we might see when Tim Cook and friends take the stage.

Various reports have pointed towards the introduction of a fingerprint sensor within the iPhone 5S and now more details regarding how this will affect the phone's design have appeared online.

According to KGI analyst Ming-Chi Kuo, who has a track better record than most of his prediction-happy fraternity, the fingerprint sensor will sit within a sapphire glass-covered, convex home button.

If the note to investors proves reliable, it would see the first significant design change to the iPhone's home button in the history of the device.

Protruding

The current design features a concave design, but according to Kuo, a protruding convex design has been conceived to give Apple more room to house the rumoured new security tool.

The sapphire covering has been selected due to its resistance to scratches (it's the second hardest material after diamonds) the analyst claimed, in a note seen by Apple Insider.

Reports of a fingerprint sensor making its way into the iPhone have been rife ever since Apple acquired the AuthenTec company, which specialises in the tech, in June 2012.

How would you feel about a protruding home button on your iPhone? Would it make it more difficult to slide in and out of the pocket? Do you think this latest rumour has credence? Let us know your thoughts in the comments section below.

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