Software : Instagram tools up to improve video editing with Luma acquisition

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Instagram tools up to improve video editing with Luma acquisition Posted: It wasn't so long ago that Instagram was the start-up being courted by the web's big boys, but now the shoe is on the other foot, with the video and photo-sharing app making an acquisition of its own. The Facebook-owned company has has moved to purchase the video editing application Luma, for an undisclosed fee, presumably with the intention of integrating the tech into the Instagram app itself. Video on Instagram arrived in June to challenge Twitter's Vine, allowing users to upload filtered videos either as a single shot or as a montage of clips up to 15 seconds in length. However, finely trimming the videos is difficult due to the lack of editing tools available within app. The Luma buyout will enable users to add a little more finesse to there creations. Realising the mission In a post on its official website the Luma team revealed it would be removing the app from the App Store, but would continue to support exiting users until December 31 this year. The company wrote: "Eighteen months ago, we embarked on a mission to make capturing and sharing beautiful videos easy without expensive software or heavy equipment. By joining the exceptionally talented team at Instagram, we're taking another big step towards realising that mission." TechCrunch, which broke the story on Friday, believes Instagram is already using Luma's image stabilisation technology within its app. Instagram might be mounting a challenge, but Vine is still No.1, recent stats show.

iWork for all! Apple goes public with productivity apps at iCloud.com Posted: Apple's has publicly rolled out its suite of productivity apps to all iCloud.com users, allowing anyone with an Apple ID to create, edit, share and store documents online. After a limited launch among selected users in July, the company has now added Pages, Keynote and Numbers for all iCloud.com users, although the apps remain in beta. The document, presentation and spreadsheet apps appear on the dashboard after sign in and users are able to dive straight in, access and edit previously saved documents and create new ones. Any changes made to documents will automatically be synced back to the same app on Mac OS X and the mobile iOS software. Mountain to climb Apple's roll out gives the company a chance to rival Google and Microsoft in the cloud-based documents space. Both rival companies have been at it for a while with Google Docs (now part of Google Drive) and Microsoft's Office 365 solution, so Apple has plenty of catching up to do.

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