Saturday, March 22, 2014

Software : Twitter Music goes the way of the dodo, will officially shut down next month

Software : Twitter Music goes the way of the dodo, will officially shut down next month


Twitter Music goes the way of the dodo, will officially shut down next month

Posted:

Twitter Music goes the way of the dodo, will officially shut down next month

Twitter has confirmed that its experiment with trending music is coming to an end after just one year.

The Twitter #Music app has been pulled from the Apple App Store, while the service itself will shutter on April 18 - exactly one year after it landed on iPhone and iPad.

The web-based Twitter Music service halted streaming activities and now offers links to iTunes Radio and Vine. The promised Android app never got off the ground.

The social network ceased development of the app a few months ago, but now comes the official acknowledgement that the service had completely failed to engage users.

The trouble with trending...

The Twitter Music idea itself was sound enough in its aim to help users discover new tunes through trending playlists and the music gaining traction in specific genres.

The service, powered by Spotify also had a large music library at its disposal, but users were only really able to listen to one track at a time and were unable to delve further into an artists catalogue.

In many ways users were hamstrung by the people they followed, and the Popular section offered nothing beyond chart music.

The proposition wasn't necessarily a bad one, but certainly faced an uphill battle from the beginning. Goodbye, Twitter #Music, we hardly knew ya.

Apple said to be prepping both a Spotify rival and an iTunes app for Android

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Apple said to be prepping both a Spotify rival and an iTunes app for Android

Apple may have iTunes and iTunes Radio, but the iPhone maker is reportedly plotting even more overtures into the music service biz.

According to sources speaking with Billboard, Apple is contemplating a new two-pronged attack on the music scene, starting with an on-demand subscription streaming service that would take on the likes of Spotify and Beats Music.

Additionally, Apple is said to be contemplating the possibility of developing an iTunes app for Android, one that would help Cupertino penetrate Google's growing hardware and software garden.

Talks with high-up label execs are reportedly in the exploratory stage, so don't look for a Spotify-rival or iTunes app to pop up in Google Play anytime soon.

Apple feels the groove ... and the pressure

The talks are an interesting turn of events for a company whose founder argued users would never subscribe for the privilege of music listening.

But times have changed since Steve Jobs was in charge, and Apple is feeling the pinch of dropping digital album and track sales.

As download revenue, where Apple once dominated, dries up, streaming service revenue is on the rise, according to two recent reports.

Streaming has seemingly sucked downloaders away from Apple, and the increasing presence of Android isn't helping. And while iTunes Radio initially had an impact on Pandora, things seemed to have steadied for the elder music service.

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