Friday, July 11, 2014

Apple : Copycat Apple Stores now outlawed in UK as Apple wins EU layout trademark

Apple : Copycat Apple Stores now outlawed in UK as Apple wins EU layout trademark


Copycat Apple Stores now outlawed in UK as Apple wins EU layout trademark

Posted:

Copycat Apple Stores now outlawed in UK as Apple wins EU layout trademark

Electronics stores across the UK may be organising swift layout changes after Apple won an EU trademark to cover the layout of its distinctive Apple Store retail locations.

The trademark, which is similar to one Apple owns in the United States, will prevent copycat stores, of which there are currently plenty across the UK, mimicking the look and feel of the official Apple outlets.

The stateside mark covers the Genius Bar, the lighting, the furniture and the facade of Apple Stores, which doesn't leave a whole lot for those 'me too' stores to legally copy.

Apple must prove that there's confusion among consumers when they step into an offending store before legal action can be brought in the US.

Taking it to the top

The European Court of Justice ruled: "The Court concludes that the representation of the layout of a retail store, by a design alone, without indicating the size or the proportions, may be registered as a trade mark for services."

Seems a rather high court for a ruling on the look of a retail store, but this is Apple we're talking about.

Will stores around the country be rushing to change their layouts in light of the ruling? Let us know your thoughts below.

Jony Ive has designed an iPhone made completely of glass

Posted:

Jony Ive has designed an iPhone made completely of glass

Arriving just in time for all these iPhone 6 sapphire screen rumours, Apple's latest idea is to build all-glass iPhones, iPads and iMacs.

Cupertino has just been awarded a patent for a manufacturing method that can fuse glass structures together while containing all the internal circuitry.

Importantly, the proposed design will be durable (no more cracks, hopefully) and lightweight - as well as being obviously nicer to look at.

In fact, the only downside we can see to an all-glass iPhone is that we might be prone to losing it.

Jonathan Ive is listed as one of the inventors of the technology, and with sapphire glass (probably) tough enough for the challenge, there's a very real chance that Apple might see a promising future in glass.

No comments:

Post a Comment