Monday, July 14, 2014

Software : The new face of application development

Software : The new face of application development


The new face of application development

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The new face of application development

Not so long ago, application development was a highly specialised area of expertise that an ordinary organisation simply would not consider taking on themselves.

But the app world is becoming more accessible than ever, encouraging businesses to take on a DIY attitude and build custom applications for their enterprise needs.

To find out more on this trend and discover how such an approach is benefiting companies, we sat down for a Q&A with Progress Software CTO, Karen Tegan Padir.

TechRadar Pro: Why are enterprises increasingly looking to create their own applications in-house?

Karen Tegan Padir: There are a lot of advantages these days to building your own application. Enterprises realise that not all business function can be easily addressed just by purchasing packaged software.

Furthermore, packaged software almost always requires customisation, which is time consuming and expensive. As deployment environments are rapidly shifting from on premises with a range of different operating systems, to virtualised environments and ultimately to cloud environments, the more you can control, through performing your own application development, the better.

The other side of the equation, of course, is that application development is less of a black art than in the past. Tools and platforms – particularly the seamlessness of Platform-as-a-Service (PaaS) - make it much easier to build, deploy, maintain, and support applications than at any time in the history of IT.

TRP: In what instances is a productivity platform preferable to a control platform and why?

KTP: In the case of a control platform you get to bring along your own language and development tools. Usually, control platforms are used when you have a pre-existing application that you want to deploy in a cloud.

The control platform lets you include the choices you made for an on-premises deployment as part of the stack in the cloud. Without that capability you might need to rewrite your application. On the other hand, a productivity platform delivers functionality focused on time-to market.

It's perfect for when you want to create an application, perhaps with the help of your business domain experts, or if you don't want to have to hire a lot of developers and middleware or infrastructure experts.

TRP: What are the most important tools needed for successful application development in a business environment?

KTP: The most important tools are the ones that are going to allow you to get your product to market quickly and make changes, enhancements or fixes – and then redeploy quickly. Long gone are the 12-18 month developer release cycles.

Now, you must manage the notion of a "perpetual beta," with multiple releases over a period of months – sometimes even more than one release a month.

Making sure you have tools that allow you to respond to your customers' demand, fixing bugs and adding feature – and deploying those changes quickly – is key. I would also say tools need to help your app be responsive on different mobile devices, whether it is a phone, laptop, watch, Google Glass, or a browser.

TRP: Give some examples of tailor-made applications with an impact on business operations

KTP: There are so many organisations that have taken this approach successfully that it is hard to pick one. However, we recently highlighted two companies that had a great impact with the tailor-made approach.

Good Done Great has built technology using Progress Pacific. Their cloud-based solutions provide easy workflows and community websites for corporate social responsibility groups at many leading companies as well as for charitable foundations and their staff, applicants, employees, and other stakeholders.

Another example is from the Netherlands. Integrator and technology vendor Brixxs chose Progress Rollbase, to create numerous Software-as-a-Service (SaaS) business applications.

In one case, Brixxs is helping registered taxi companies in the Netherlands to quickly comply with new regulations while also improving the quality of their services in larger cities.

With Rollbase, Brixxs developed and updated applications that allowed taxi companies to comply within just three days of new rules coming into effect.

TRP: What are the benefits of building applications on a unified platform?

KTP: A unified platform is a critical tool for allowing the deployment of mobile and web applications much faster than with traditional development methods – and generally with less complexity.

A platform that is standards-oriented can help address the major mobility challenges that ISVs and businesses face as they move business applications to the cloud.

Additional things that help are taking a model-driven approach and, of course, having easy-to-use features like a drag and drop, point and click interface.

A platform should also be able to automatically generate the server objects needed to support a mobile and web application and provide access to business logic and data integration capabilities.

TRP: Why is mobility a determining factor in application development?

KTP: Mobility is an inescapable reality. Individuals and businesses know this and expect nothing less. The idea that you have to be in some particular place to access data or perform key tasks – especially the ones associated with your job – is now actively rejected by individuals.

That's what's driving not only the BYOD movement but the BYOT (bring your own technology) approach now favoured by some. Business isn't far behind.

Decision-makers know that mobility is not just a matter of convenience – it is a key factor for productivity. People must be ready and able to act wherever they are.

As a result, application developers have had to sometimes move out of their comfort zone. Of course, mobility isn't always easy. There are immediate functional issues and requirements to operate across multiple platforms and to do so seamlessly. Of course, there is also a definite need to be secure.

All of this is a great opportunity to ratchet development practices up a bit; to make them more modern and efficient and to leverage the cloud where appropriate. In short, it's a great time to consider platform-as-a-service, which can embed the capabilities and tools you need in a consistent, shareable, and accessible way.

You really want to be able to meet your customers where there are. For example, when you go to an Apple store, the point-of-sale is no longer the register; it is where you, the customer, happen to be standing.

That is where you want the buying decision to occur, because if people have to stand in line to finalise a purchase, they may get distracted or change their minds. Ultimately, your application needs to serve your customers.

TRP: Why is rapid application development increasingly becoming a business priority?

KTP: Rapid Application Development was always something of interest to organisations. Projects are notorious for taking longer than expected or for costing more. In the worst case, they are delivered after requirements have already changed.

However, today, cycle times are way down. No one talks about years to field an application. Even months can be far too slow, in many cases. This is partly driven by the competitive, global nature of business. The world of mobile and mobile-centric thinking is also pushing this development.

We definitely see more customers embracing RAD as a necessity. Because there are RAD tools, people with business domain expertise can now create a better application.

If those people have to explain to a developer a complex function, like how healthcare claims are processed, there's a good chance something will get lost or misinterpreted. So, allowing people with domain expertise to be able to create applications saves time and energy and can lead to better results.

TRP: Is there still a role for deep-coding skills or will the so-called 'citizen developer' prevail?

KTP: The answer is definitely "Both." Clearly citizen developers – or business domain experts -- will be everywhere and there is no way to discount their impact.

It's like when cars became so easy to drive that even people who could afford chauffeurs didn't want them any more. On the other hand, there are some tasks that are extremely complex and for which tools and platforms can only provide a certain amount of assistance.

Again, to make an analogy, when you visit a doctor, many tests and data points are automated; helping to yield faster and more accurate diagnoses. Still, there are conditions where a medical expert is needed to weigh subtleties and craft a unique clinical response.

In a similar way, deep coders will be with us for a long time.

Buying Guide: Cool gadgets: The best tech you can buy in 2014

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Buying Guide: Cool gadgets: The best tech you can buy in 2014

Cool Gadgets 2014: the best tech money can buy

It's our mission at TechRadar to help you find the tech products that are best for you.

That's why we review the specific products we do, while offering a veritable smorgasbord of helpful buying guides and product round-ups to help you find the perfect play things and workplace wonders.

Whether it be an ideal camera phone for your mum or a kick-ass Blu-ray player to pair with your new TV, we've got the experts on hand to offer the very best buying advice on the internet.

Here you'll find a comprehensive repository of all that expert knowledge. With buying advice and specific product recommendations, look no further for your best chance of finding all the cool gadgets available today.

Phones and tablets

iPhone 5S review

Best mobile phones

Which one should you buy?

We've played with nearly every device on the market and have found the ten best you can spend your money on. It needs to be good, after all, given it will reside in your pocket for the next two years. Our ranking of the best mobile phones available in the UK today celebrates the brilliance of the smartphone: we love handsets that add in functionality to enrich our lives in so many different ways. We also partially take into account the price of the phone too - meaning a low-price handset doesn't always need to have high-spec functions to be in our top 10.
Read: 10 best phones in the world today

Google Nexus 5

Best Android phones

Comparing the best Google phones

There's one key way in which Android is massively different from its Apple-branded smartphone competition - the number of phones out there running Google's hot mobile OS. So here they are - the best Android phones money can buy today. For many, many different reasons. Read: Best Android phone 2014 - which one should you buy?

Nokia lumia 920

Best Windows Phones

Which Windows Phone 8 handset is for you?

The recently launched Windows Phone 8.1 replicates the popular features of Android and iOS whilst combining the comfort of home computing with the convenience of mobile. We've looked at the Windows Phone devices on offer and picked out the best ones around to guarantee you get the best bang for your buck. Nokia still dominates the list but as a Microsoft entity, that's no surprise. Read: Best Windows Phone 2014

HTC One SV

Best cheap phones

Testing all the best budget blowers!

With the mobile marketplace teeming with a multitude of highly priced smartphones, one might wonder whether cheap phones still have a place in the mobile infrastructure. With massive innovation in both hardware and operating systems, phones now do a lot more than just let you talk and text, with handsets like the Samsung Galaxy S4, HTC One and iPhone 5S stealing headlines around the world these days. Sadly all this innovation isn't cheap – and most of it is reserved for high-end contract handsets. So, is there such a thing as the 'best phone on a budget'?
Read: Best cheap smartphones 2014

Samsung Galaxy Note 3 review

Best phablets

They're big, bad mobile machines

Our hands might not be getting any bigger but our phones certainly are. As flagships like the LG G3 andOnePlus One creep up to 5.5 inches, phablets are starting to resemble small tablets, arguably filling the roles of both a smartphone and a slate. If you think that one device is better than two, or just have really big hands, then there is a growing selection of phones to suit and these are the ten best.
Read: 10 best phablets in the world

iPad mini

Best tablets

All the top tablets compared

Tablets are taking the world by storm. Just a few years ago they were an unknown for many people, but nowadays you've got more choice than you can shake a mildly agitated badger at. And with choice comes decisions - difficult decisions. Do you eschew Apple's high prices, join the Android brigade and find the best iPad alternative? Or jump on board Cupertino's lovetrain, and use one of the most popular tablets on the planet? We've made it easy for you and pulled together the top 10 tablets of the moment available. Read: 10 Best tablets 2014

Tesco Hudl

Best cheap tablets

Spend a little, don't spend a lot

Tablets are fast replacing laptops as the must-have computing item, and the good news is that you don't have to spend a lot of money to get one. While the iPads of this world will always be out of many people's budgets, there are plenty of tablets out there available at much lower prices. We wouldn't recommend spending less than £100 on one - you'd regret it - but here's a round-up of our favourite tablets under £250! Best cheap tablets: top budget options

Home Entertainment

Best TV 2014: what TV should you buy?

TV Buying Guide 2014

Choose the right size, screen tech and price

There has never been a better time to buy a new TV. Gone are the days when 32-inch TVs weighed 16 tonnes and cost £1,500. These days you can pick up a 50-inch LCD TV for closer to £300. LCD panel technology has well and truly matured, and while brands like Sony and Panasonic push the boundaries of performance, you'll also find names like Toshiba doing very exciting things in the budget TV sector. The practical upshot of this is that no matter what you're after, how big you want to go or how large your budget is, there's a perfect TV out there for you. So which one is right for you, your family and your living space? In this buying guide, we will walk you through everything you need to know about being a new TV.
Read: Buying Guide: best TVs 2014

best 32-inch tvs

Best 32-inch TVs

The perfect size for bedroom TVs or sets for smaller rooms

Most living rooms can't physically take a TV much bigger than 32-inch, making this size by far the best for a lot of people in the UK. But within this size division, there's plenty of choice. A basic HD-ready set can be found for less than £300 is you search hard, though it's just as easy to spend over £2k on the best ones. There's only one certainty at this size – your new TV will be a LCD TV. If you're lucky it could have LED backlighting, but it won't be a plasma; LG used to make plasmas at this size, but there's not one on sale currently. Read: 10 best 32-inch TVs in the world today

best 42 inch tv

Best 40 and 42-inch TVs

The sweet spot for plasma TVs offers lots of bang for your buck

Once known simply as 'plasma screens' in the collective consciousness, the 40-42-inch size is where the flatscreen dream started in the late 1990s - and where it's still at its most innovative and best. Now a lot more varied, with plasmas rubbing shoulders with (and quickly being outnumbered by) LCD TVs and their ultra-modern LED TV makeover, 40-42 inches is still the sweetspot for anyone not overly concerned with ruining the interior design of their living room. Read: 10 best 40 and 42-inch TVs

besrt 46 inch tv

Best 46 and 47-inch TVs

Offering the pinnacle of performance, this is where it gets serious

There was a time when plasma screens reigned supreme in the 46-inch TV market. But in much the same way as a meteor strike killed off the dinosaurs, the second coming of the LCD TV is the invasive species that has done for plasma. We're still huge advocates of plasma on TechRadar, don't get us wrong, but the tech is dying out at this size. Old-school CCFL tech has been replaced by LED backlight scanning and technical wizardry to make LCD tech viable in large sizes. Read: 10 best 46 and 47-inch TVs

best 50-inch tvs

Best 50 and 55-inch TVs

Where the home cinema experience begins

The size where a home cinema turns from dream to reality, it's also at this 50-55-inch TV screen size that 3D starts to become immersive enough to convince and impress. This size, last year dominated by full HD models, is now being overrun by Ultra HD 4K models. While LED tech has gone a long way towards condemning plasma to a role on the outskirts of the TV industry, at 50-inches and above, plasma really comes into its own if you can find one. Most home cinema buffs still swear by plasma, with its cinematic colours and deep blacks making for a real movie-watcher's paradise. But 2014 sees the first batch of 50-inch LED-backlit panels off the production line, a development that further marginalises plasma technology at one of the sizes it previously dominated. If you're looking for a dream movie-watching experience, check out these home cinema beauties.
Read: 10 best 50-inch TVs

best 60inch tv

Best 60-inch TVs and above

If you want the best, you'll need to pay the best

If you're feeling extravagant or want to furnish your big living room with a similarly big TV, 60 inches or more of television will certainly make a statement. There are some truly massive TVs available these days, withUltra HD-toting 84-inch screens such as the LG 84LM960V, Toshiba 84L9300, Sony KD-84X9005A and Samsung UE85S9ST. But for most of us, 65 inches of screen space is luxurious enough, while still being manageable. So what's the best 60-65-inch TV for you?
Read: 10 best 60-inch TVs in the world today

best 4k tv

Best 4K Ultra HD TVs

The latest big thing in big screens

Everyone wants an Ultra HD 4K TV! Yes, okay, we all know there isn't much 4K source material to properly showcase the stunning picture quality, but Netflix has at least started to offer 4K content. There could also still be a 4K Blu-ray format later this year, and before you know it there'll be test transmissions and perhaps even a 4K TV channel from Sky or the BBC. It's all about future-proofing, though there's slightly more to it than that; some of the first batch of Ultra HD TVs pump out best-ever Blu-ray images, thanks to some wonderfully adept upscaling tech. The birth of 4K could also lead to the re-birth of 3D – it just looks so much better at this higher resolution. The big stumbling block – as always – is money, but already there are relative bargains to be had and, better still, some sumptuous designs stuffed with new innovations. The race for 3840x2160 pixels is on. Read: 10 best 4K TVs in the world today

12 best Blu-ray players in the UK 2014

Best Blu-ray players

From cheap BDPs to UHD players

When big and bulky Blu-ray players first appeared on the shelves nearly 10 years ago they were all about high definition. Back then, simply getting HD content into your HD-ready TV was the hottest ticket in town - and it came at a high price. Those first-gen players are buried in the distant past now, leaving us with super-slim machines with loading times in single figure seconds, 3D Blu-ray playback, 2D-to-3D conversion, apps, streaming to and from smartphones and tablets, home networking, and upscaling to Ultra HD 4K resolutions even before Ultra HD TVs are common. Here are 12 of the best Blu-ray players to help you make your buying decision! Read: 12 best Blu-ray players 2014

Netflix vs Amazon Prime Instant Video: which is best for you?

Netflix vs Amazon

Which movie streamer is best for you and yours?

The battle of the big American movie streaming services is getting serious: the Amazon-owned LoveFilm is no more, replaced by the new and heavily-promoted Amazon Prime Instant Video. Is Amazon UK finally taking streaming seriously? CanNetflix hold on to its crown as our favourite streaming service? Let's find out. Read: Netflix vs Amazon Prime Instant Video: which is best for you?

PS4 vs Xbox One: which is better?

PS4 vs Xbox One

Which next-gen console is best?

It's a little more even in the PS4 vs Xbox One debate now that E3 2014 has come and gone and we're seven months into the next-generation of video games. Sure, Sony's new console is ahead, pushing toward 8 million systems sold compared to Microsoft's 5 million "shipped to stores" number. But those are sales statistics. Read: PS4 vs Xbox One: which is best?

Cameras and photography

Nikon 1 V3 review

Camera Buying Guide 2014

The camera buying advice you need

When it comes to buying a camera, you're really spoiled for choice. The range is massive, stretching from cheap and cheerful compact models competing with your smartphone, right through to professional-spec SLRs that cost as much as a decent used car. In this jargon-free overview, we'll discuss the main types of camera out there, to help you make a wise buying decision. You don't want to pay top dollar for features you won't need, but you also don't want to be stuck with a frustratingly basic camera you'll soon outgrow. We're going to concentrate on three main types of camera in this overview – compact, compact system (or mirrorless) camera and SLR. Read: Buying Guide: Best camera 2014

Nikon D4S review

SLR Buying Guide

Choose the best type of DSLR for your skills and needs

Ever since the arrival of the first commercially viable digital SLRs in the 1990s, there's been a steady stream of technological breakthroughs and new releases. Sales of digital SLRs remain robust, as it's this 'quality' end of the market that is most immune from the threat of ever-improving smartphones; however good smartphones are, if a pro wedding or sports photographer turned up wielding one, they'd get shown the door. There are SLR cameras suitable for every type of photographer, from novices to professionals, but which one is right for you? Read: Best SLR 2014

Buying guide: best SLR for beginners

SLRs for beginners

Lost of options for the wannabe photographer

If you're a beginner or less experienced photographer who's keen to develop your skills, it's a great time to be buying an SLR – there's a wide choice of keenly priced cameras competing for your custom. Makers are eager to attract beginners in the hope of building loyalty, particularly as SLR users tend to upgrade their lenses eventually, or buy flashguns and other extras. Ideally, you want an SLR that is easy to use, but one that you won't quickly outgrow as your skills and confidence develop. Read: 10 best SLRs for beginners

Panasonic Lumix FZ1000 review

SLRs for enthusiasts

You're not a pro but you still want a nice camera

While compact system (mirrorless) cameras have eaten into their market share to an extent, SLRs remain the weapon of choice for many enthusiast photographers. It's not hard to understand why; enthusiast-level SLRs offer near pro-levels of performance at an affordable price, are relatively to easy to use, and give access to a massive range of lenses and accessories. Indeed, some enthusiast SLRs rival pro-spec models, blurring the boundary between the two. Read: 10 best SLRs for enthusiasts

Canon EOS 5D Mark III review

SLRs for professionals

The best photographers have the best cameras

As you'd expect from a camera costing the same as a decent used car, higher-end SLRs have myriad autofocus options, impressive ISO performance and often (but not always) fast continuous shooting. They tend to be built like tanks too, since they have to meet the demands of professional press, sports and adventure photographers, who are often working in demanding, deadline-driven environments. When it comes to choosing a top-end SLR, the biggest decision is whether to go for a full-blown pro model, such as theNikon D4S, or to save money by opting for a camera that also appeals to advanced enthusiasts and semi pros. Read: 10 best top-end SLR

Canon G1 X Mark II review

Best compact cameras

Get the best mini snapper for your needs

There are hundreds of digital compact cameras on the market, with advanced, superzoom and rugged camera options all being available, which makes finding the right one quite tricky. The right choice, of course, depends on what you want from your compact digital camera. Maybe you're looking for a high-end compact camera to take the place of your SLR, or perhaps you want something more basic to get a few snaps on holiday. Whichever type you are looking for, we've pulled together a selection of what we believe are the best compact cameras on the market now.
Read: 38 best compact cameras 2014

Best high-end compact camera: 6 compared

Best high-end compact cameras

The best back-ups to an SLR

The downside of even the latest and greatest DSLR bodies and weighty collections of top-quality glass is that, when a fantastic photo opportunity presents itself, your kit is fast asleep in its gadget bag back at home. In contrast, compact cameras are small and slimline enough to fit into a spare pocket, the glove box of the car, or just about anywhere else. Weighing in at 200-400g (0.4-0.9lbs), these cameras are lighter than most DSLR lenses without a camera attached, but can they really deliver in terms of image quality and creativity? Read: 10 best high-end compact cameras

Olympus OM-D E-M10 review

Best compact system cameras

Get the best CSC for your budget

DSLRs have long-held the title as the most versatile cameras on the market, capable of delivering the highest quality images, robust build quality and advanced functionality, not to mention speed. With compacts and bridge models providing a set of stepping stones up to the traditional DSLR, manufacturers noticed a gap in between that was waiting to be filled: the CSC (Compact System Camera) was born. Fast forward to today and we have an ever-increasing array of CSCs available with varying levels of functionality. Read: 28 best compact system cameras 2014

Gadgets and computing

Best sat nav 2014: which navigation option is right for you?

Best sat navs

Find your way from A to B with minimum fuss

Could the car sat nav boast the shortest lifespan of any technology yet? Surely our GPS-supporting phones are more than capable of handling our daily car sat nav needs? Not so fast - there's still plenty of life left in dedicated devices. Apart from offering the kind of focus that is only available from a dedicated device, true sat navs offer proper mounting systems that aren't fiddly plastic nightmares and also pack voice options that entertain and inform. That's not to say that you should leave your phone at home. Phone apps are catching up quickly, and they don't cost the earth either. In fact, some of the most interesting projects are only on phones right now.
Read: Best sat navs 2014

Acer Aspire V5

Best laptops

The best mobile computers in all shapes and sizes

Choosing the right laptop is even more confusing than ever - so we're here to help with our regularly updated guide to the best laptops. The release of Windows 8.1 and its subsequent update has pulled the OS further towards the touch and tablet future. This, along with the performance boost the OS offers, is a boon for the vast array of laptop-tablet hybrids now flooding the market. Here's some expert buying advice and 30 product recommendations from Ultrabooks to gaming laptops. Read: Best Laptops 2014

10 best laptops for students

Best laptops for students

Budget laptops for college or uni

Becoming a full-time student is expensive - all those student loans, tuition fees, and flights to Thailand to discover who you are don't come cheap. Regardless of the money you'll save in haircuts, times are tough, indeed. But choosing a decent portable PC to lug from lecture - to pub - to lecture halls and, hopefully, last the duration of your course is something we can help you with. So we've scoured our peerless laptop reviews to find 10 of the best laptops for students. Read: Best laptops for students

Kodak esp 9250

Best printers

Top inkjet and laser printers compared

In choosing the best printer your first decision is whether to go for a standard printer, or a multi-function device which includes a scanner and which can also work as a standalone copier. These aren't much larger than regular printers, but they're a whole lot more versatile, especially when you need to keep a copy of a letter, a bill or any other important document, so our first list includes the best inkjet printers and best multi-function devices. You should also think carefully about whether to invest in an inkjet or a laser. Lasers are usually associated with office environments, where they produce sharp, smudge-free printouts quickly, quietly and economically, but this can be just as useful at home or in a home office. Read: 16 best printers 2014

10 best Spotify Connect systems

Best Spotify Connect systems

Control your music wirelessly with Spotify Connect

Spotify is gradually supplanting digital downloads as the dominant way that we listen to music, with 10 million subscribers and 40 million active users across 56 countries listening to its 30 million tracks. With Spotify adding more than 20,000 new songs daily, it's definitely time for Spotify Connect, a new badge for hi-fi gear that enables effortless control of music across a phone, tablet and speakers. Allowing music to be sent direct from the Spotify app to any of these systems, Spotify Connect is a streamer's dream. Read: Best Spotify Connect systems

Anything we've missed that you'd like to see? Let us know!

Industry voice: Three tools every small business can't do without

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Industry voice: Three tools every small business can't do without

Technology can make or break a small business, both at launch and when success has it scaling up. Here are three-must haves to ensure professionalism, maximize productivity, build market share and save money for businesses with 1-10 employees.

Telephony

The phone is still the most common way that your customers, partners and suppliers will communicate with you, so don't cut corners. But don't spend more than you have to, either.

For starters, get a dedicated business number. There are services that offer a free basic phone number, or, based on your business needs, you can get a low-cost monthly subscription virtual PBX service, like Cloud Phone, that allows you to get a toll-free or local number with more advanced business features, such as ability to add employee extensions.

Next, decide whether your employees really need deskphones or whether tablets and smartphones are a better fit for their work styles. If it's the latter, eliminating deskphones can easily save a couple hundred bucks up front in hardware, plus $30 or more per month per employee in service fees. Those savings are a major reason why so many businesses are ditching deskphones in favor of VoIP softphones on tablets, smartphones and laptops.

Many businesses have bring-your-own-device (BYOD) policies. If yours does, consider a cloud-based telephony service that makes each BYOD smartphone reachable with a second phone number just for your business. That helps separate business and personal use. The best cloud phone services also provide customized greetings, call recording to eliminate the need for notes and finger pointing, and voicemail transcription, all of which make employees more responsive and productive while giving your small business the cachet of a large enterprise.

If you have a distributed workforce, cloud telephony is ideal because it provides all of the above benefits even when employees work from home or spend a lot of time on the road. Furthermore, cloud phone services aren't vulnerable to fires, floods and other disasters that would wipe out a phone system that's based entirely in your office.

Web presence

When was the last time you reached for the phone book to find something for your home or business? If prospective customers can't find your company, you'll lose revenue and spend more than you have to on cold calling and other outreach. A broad Web presence avoids that problem.

Consider your customer types when deciding where to invest. For example, if consumers are your target market, Facebook and Twitter are ideal places to start. If you're selling to other businesses, a professional-looking, frequently updated website is critical. LinkedIn and Twitter are two other options for supplementing your website. And take a look at where your competitors are online to make sure you're not ceding any channels to them.

Marketing automation tools

As your business ramps up, so does the challenge of keeping track of all your existing customers, as well as prospects. Consider CRM tools such as Insightly to streamline tasks such as saving and editing customers' and prospects' contact information. For example, if you're communicating with them via email, Insightly lets you link that message to the task you're performing with them and save the attachment with their project.

Focus on these three technologies, and your small business will be on course to save and make money.

Kevin Hertz is CTO of Voxox

Satya Nadella to Microsoft employees: We will focus on IoT, cloud and mobility

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Satya Nadella to Microsoft employees: We will focus on IoT, cloud and mobility

Microsoft CEO Satya Nadella sent a letter to employees detailing the company's future. In the note, Nadella said Microsoft will emphasize the Internet of Things, mobility and cloud in its endeavors.

Microsoft will focus on providing "digital work" and "digital life" experiences for its customers, according to the letter. The foundation of these experiences will be centered on connecting "sensors, screens and devices," and generating insights from these experiences.

"We will create more natural human-computing interfaces that empower all individuals," Nadella wrote. "We will develop and deploy secure platforms and infrastructure that enable all industries. And we will strike the right balance between using data to create intelligent, personal experiences, while maintaining security and privacy."

Collaboration and productivity

Nadella also emphasized collaboration. He said Microsoft's mission will be to "harmonize the world's devices, apps, docs, data and social networks in digital work and life experiences" in order to empower users to do more with technology.

"Productivity for us goes well beyond documents, spreadsheets and slides. We will reinvent productivity for people who are swimming in a growing sea of devices, apps, data and social networks," he wrote.

The company's cloud operating system infrastructure, device operating systems and first-party hardware will be built to "enable broad ecosystems" in order to improve collaboration and productivity, Nadella wrote.

Microsoft will begin to create apps that will be designed to partition data between work and home use. The apps will also be built so that people can use the apps regardless of which device they're working on.

Recent announcements

Most of the information contained in Nadella's letter is evident in Microsoft's recent initiatives.

It announced on July 9 the release of three new Office 365 licenses for small and mid-size businesses (SMBs). The new plans will replace Microsoft's existing Office products for SMBs. Changes include price reductions, increased seat caps and more flexibility to upgrade to Office 365 Enterprise.

Microsoft also launched the StorSimple 8000 series hybrid storage arrays, which include two new Azure-based capabilities to centralize data management. Both platforms leverage Azure Storage as a hybrid cloud tier for automatic capacity expansion and off-site data protection.

In addition to collaboration and cloud, Microsoft has been busy building out a mobile device management and data intelligence footprint.

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