Apple : Apple iPad Mini 'confirmed' for October launch, say reports

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• Apple iPad Mini 'confirmed' for October launch, say reports
• Trial verdict actually a 'sizeable victory' for Samsung, says influential blogger
• Apple likely to seek Samsung sales bans in new hearing next month
• In Depth: Sharing with your Mac, iPhone and iPad: the ultimate guide
• Analysis: Tim Cook one year on: how's Apple doing?

Apple iPad Mini 'confirmed' for October launch, say reports Posted: Apple will unveil the iPad Mini at a special event in October, according to the AllThingsD site. The report claims the eagerly-anticipated device will be unveiled at a separate event to the iPhone 5, which, it is believed, will be announced on September 12. AllThingsD, which has an excellent track record in these matters, goes as far to say as the sub-8-inch tablet's launch is 'confirmed' for October. "Only after the next generation iPhone is out the door and on sale will Apple announce the smaller iPad it's been working on," says the article. "That device, which is expected to have a display of less than eight inches, will be uncrated at a second special event, which sources said is currently scheduled for October." From DOA to A-OK. The iPad mini has been subject to a ton of speculation in recent months as Amazon and Google continue to perform well with their 7-inch tablets, the Kindle Fire and the Nexus 7. Steve Jobs once claimed that 7-inch slates were dead on arrival, but it appears the company is now ready to pull the trigger on a smaller model, without splitting the spotlight between the Mini and the iPhone 5. As AllThingsD also points out, holding two launches around a month apart will give Apple to control the tech headlines at an important time of the year. We'd suggest that there'll be more than a few tech fans already pencilling in both, ready to send that letter to Santa up the chimney.

Trial verdict actually a 'sizeable victory' for Samsung, says influential blogger Posted: It's not all doom and gloom for Samsung following its courtroom humbling at the hands of Apple, according to one 'tech evangelist' who reckons the Koreans got off cheaply. Robert Scoble, an author and creator of the influential Scoblelizer blog, says paying out only $1 billion to become a huge mobile force is a bit of a bargain. Scoble, a former Microsoft employee, took to his Facebook page to say: "I think this is actually a sizable win for Samsung. Why? It only cost $1 billion to become the #2 most profitable mobile company. "Remember how much Microsoft paid for Skype? $8 billion. So, for 1/8th of a Skype Samsung took RIM's place and kicked HTC's behind." "Not too bad. Unless the judge rules Samsung can't sell its products. Even then I bet Samsung arrives at a nice licensing deal with Apple." Cheaters prosper Scoble ended his alternative interpretation of the legal proceedings by suggesting RIM, Nokia, HTC and co could have also made bank by copying Cupertino. "I bet that RIM wishes it had copied the iPhone a lot sooner than it did. So does Nokia, and HTC and a raft of other manufacturers I bet. Samsung is a much healthier company than any of those BECAUSE it copied the iPhone." So, although Apple says the verdict in its favour proves that "stealing isn't right," Samsung has proved that stealing can be very, very, profitable.

Apple likely to seek Samsung sales bans in new hearing next month Posted: Apple seems likely to request the ban of some Samsung mobile devices in the United States following its emphatic courtroom victory on Friday. A California court ruled that the Korean giant must pay Apple $1.05 billion (£665m) in damages after a jury upheld multiple counts of patent infringement. Now the two sides will meet again on September 20 for an injunction hearing, where the implications of the verdict will be discussed. Apple must make its requests to the court by August 27, while Samsung will get two weeks to respond before the hearing takes place later in the month. Maximum restrictions It seems fair to assume that Apple will push for maximum restrictions against Samsung, given the strength of Friday's verdict in its favour. The result could be sales bans on multiple Samsung mobile products in the United States. Meanwhile, Samsung still plans to appeal against the verdict. It had hoped to win $509 million in damages in patent infringement claims of its own. They were dismissed.

In Depth: Sharing with your Mac, iPhone and iPad: the ultimate guide Posted: Sharing at home: plenty of choice Not too long ago, people tended to own one computer on which they would store all their data, occasionally moving it around using floppy discs, CDs or USB memory sticks. And although we're only a few years down the line from those times, the concept of stuff living on a single machine now seems very outdated. As technology has developed rapidly, the ways in which you can transfer, share and send files have become many and varied. The rise of the internet is the biggest factor in allowing this to happen, providing an increasingly fast and easy way to send documents, pictures, music and even movies between devices and around the world. Faster home broadband connections are at the point where uploading stuff no longer takes hours, and a good 3G connection when you're on the move can be just as effective for sending and receiving files. Networking computers used to be a real hassle, but with modern operating systems, it has become far easier. AirDrop in OS X 10.7 is perhaps the ultimate expression of simple file sharing, a system that doesn't even require the two Macs sharing files to be on the same wireless or ethernet network. Sharing media has become simple too, with apps like iMovie and GarageBand allowing direct uploads to popular streaming sites, and iTunes Home Sharing and Match giving you much more flexible access to your media at home or on the move. Read on to find out how sharing data can free you from your desk… Sharing at home There are lots of ways to share files at home, and it's easier than you think... Sharing your data across a home network has been possible for a long time, but it's only in recent years that it has become really simple, at least if you're using Macs. We'll skip past the old-fashioned methods of using USB memory sticks or burned DVDs to move stuff; although these are still possible, they're quite labour intensive. These days, it's all about being networked, and the most common way to network computers is using Wi-Fi. There's a good chance you're on wireless broadband at home anyway. And even if your computer connects to your modem using an Ethernet cable, you can still share its wireless connection (and even its broadband connection) to other computers over Wi-Fi. To do this you go into the System Preferences > Sharing tab and switch on Internet Sharing. To share files between computers, you can create a network on one computer from the AirPort menu and then join that network from the other computer. Neither computer has to have an internet connection for this to work, as you can achieve the same thing by connecting the two machines using an Ethernet cable. On supported models you can even use FireWire Target Disk mode by connecting two Macs using a FireWire cable and booting one while holding the T key. This boots the 'slave Mac' as a hard drive on the host Mac and only supports the dragging and dropping of data from one to the other, so it's a basic but effective way of connecting the two. To share files on a Mac you need to go into System Preferences > Sharing and make sure the File Sharing service is turned on. This means the computer will appear in the sidebar of other Macs on your network and broadcasts itself as an available device. Also in this window you'll find a list of shared folders you can edit and add to. By default, each user's Public Folder is shared and when someone connects to it over a network they'll see its contents as well as being able to drop items into the Drop Box folder. They can't see the contents of the Drop Box, so it's a secure way for people to transfer stuff to you without altering the contents of the folder afterwards. For each shared folder you'll also see a list of users, and what their access permissions are for that folder. By default, you have ownership of folders inside your Home directory but you can choose to assign other users from your Address Book with specific access, setting them up a password. So if you wanted a friend to be able to access and edit a certain folder on your Mac, this would be how to do it. Under the Options menu in the File Sharing section you also have the option to turn on file sharing over FTP in addition to the default AFP protocol. If you activate the third option, SMB, you can share files and folders with Windows PCs on a network. Windows uses different file sharing protocols to the Mac, so switching on SMB should ensure that your Mac communicates with any connected PCs and broadcasts itself properly to them. If you're running a mixed network and need to move files between Macs and PCs, turning on SMB sharing is a must. You may also find that you need to go into your AirPort preferences and find the WINS section, then add your Mac to a Windows workgroup, which will probably be called MSHOME or WORKGROUP. You can find this by going to My Computer > Properties > Computer Name on the PC. It might take a little work, but it should get you sharing between platforms. Dragging and dropping files and folders between Macs is also possible using AirDrop if you're running OS X 10.7 on both machines. This uses 'invisible' networking with no setup to discover other AirDrop capable Macs in range and make them visible to you in the Finder sidebar. Drag and drop files to a user's picture to share them. Oddly though, Apple only enables AirDrop on specific, newer Mac models. This is because it uses special features of certain wireless chips, and can work between Macs even if they aren't connected to a network. As annoying as this is, if yours is not supported, there is a workaround as long as you're running 10.7. Open the Terminal application and type: defaults write com.apple. NetworkBrowser BrowseAllInterfaces 1. Then quit Terminal and log out and back in again. You should now see AirDrop in your 'Go…' menu. The difference is that it will only work when both Macs are on the same network. If you have an Apple TV you can stream your iTunes library to it to view on your TV. Third-party apps such as StreamToMe and Air Video can stream from your Mac to an iPad with live video conversion, so there's no need for an Apple TV. Using the iTunes File Sharing section, you can share media between your Mac and your iPad outside of Apple's syncing system by dragging and dropping movies, photos and other things directly to an app. You can copy movies that are not in iTunes-friendly formats directly to an iPad. You can drop AVI movies and various others without having to convert them to M4V or MP4 format first. Various iPad apps can do this, including VLC, AVPlayer HD, CineXPlayer, Movie Player and GoodPlayer. How to set up file sharing at home 1. Turn on sharing Go into the Sharing section of System Preferences. Locate the File Sharing option in the list of services and click its tick box to make sure it's switched on. You can give the computer a unique name in the box at the top - this is what will be broadcast across your network. 2. Add extra folders Click on the plus icon underneath the list of shared folders and you can choose any folder that you own to share with other users. By default your Public Folder is shared and users will be able to place things in the Drop Box. To create more shared folders, add them here. 3. Set a password In the list of users to the right, click the plus icon to add a new user. If you select an Address Book entry you can set a password for that user and create an account on the local machine for them. With this information they'll be able to access your shared folders. Sharing with iTunes As the centre of your digital hub, iTunes lets you share in different ways... Apple's iTunes has come a long way since its early days as a simple jukebox. Now it lets you purchase, play and share all your music and movies in a multitude of different ways. It's grown to support all of Apple's iOS devices as well as integrating with iCloud, adding internet storage to its list of capabilities. If you have an iPad you can connect it to your Mac using a USB cable. Then in iTunes, go to the device and find its Apps tab. Scroll down and you'll see a File Sharing section where various apps are displayed; these are the apps that can swap data with your Mac. It's possible to drag and drop items out of the list to your Mac, or into the list to copy them to your iPad. If you're running iOS 5, this whole process also works wirelessly if you have enabled Wi-Fi sync in iTunes. At a basic level, iTunes stores all its data inside a single folder on your hard drive, which by default, is located inside your Home directory in the folder Music/iTunes. Inside this folder it keeps everything, from music and movies to books and mobile apps, as well as your master library file, artwork and backups of your iOS devices. It's important to activate iTunes' option to copy all music to this root folder, so it's not scattered randomly around your hard drive (from previous occasions when you may have dragged and dropped music into iTunes). You can find this in iTunes' Preferences > Advanced section. It is possible to share an iTunes library by moving it from this directory to an external or networked hard drive so that it can be accessed from different Macs. After copying the whole iTunes folder, go into the Advanced preferences again. In the iTunes Media Folder location box, click to navigate to the folder's new location, which can be over a network as well as on a local hard drive. On other Macs on the network, hold down the Option key while starting iTunes and from the chooser, select Choose iTunes Library, then navigate to it. You only have to do this the first time you want to use the shared library. It's possible to share and stream media across your home Macs even without physically moving iTunes' library, using Home Sharing. This feature can be switched on in iTunes' Advanced menu and you'll be prompted to enter your Apple ID. After this, iTunes will broadcast itself to other copies of iTunes on the same network. If you sign in on those Macs using the same Apple ID, you'll be able not only to play music and videos from the library, but drag and drop them to that Mac's library as well. The ability to physically copy files rather than just streaming means you can sync the files to different iOS devices. The fact that you have to use a single Apple ID for Home Sharing means that piracy is not really possible, but within the confines of a single house, your music and movie collections can be used more flexibly. If you don't want to use Home Sharing, iTunes has a simpler sharing service, in the Preferences > Sharing section. Activate this and you can share either the whole library or selected playlists locally, with optional password protection. An Apple ID sign-in isn't required, but this service only allows streaming, not physical copying. Go into iTunes' Advanced menu and you can choose to turn on Photo Sharing from iPhoto to your Apple TV using Home Sharing, and also share any videos that are present in your iPhoto library. If you activate Photo Library sharing from iPhoto, it shares to other copies of iPhoto on the local network. Control your syncs As we've mentioned, it's possible to move data between Macs and iPads via the traditional USB cable approach, or wirelessly if you're running iOS 5. Some people still like to use Apple's syncing system, which automatically synchronises music, movies, apps and other media when the two are connected. You can control what syncs by going to the device in iTunes and selecting what to include. One of the benefits of syncing like this is that iTunes can choose music for you and transfer it. Others prefer to manually manage data since it offers rather more control, letting you drag and drop from iTunes to the iPad. Select the device in iTunes while it's connected, go to the Summary tab and scroll to the bottom. Activate manual management of music and videos - if you're using Apple's iTunes Match service, you'll only be able to manually deal with videos because your music is delivered from the cloud. Since iOS devices have lower storage capacities than Macs, syncing whole libraries doesn't make much sense if your music and movie collections are large. In these cases, either choose to sync specific playlists, or use manual management to keep control of how much stuff is being fired over so as not to fill up your iPad. There's also an option in iTunes' Summary tab to compress media prior to transfer. 'Convert higher bit rate songs' will shrink larger file sizes prior to copying, and 'Prefer standard definition videos' will transfer a lower resolution copy where available, both of which will use less space on the iPad. How to turn on iTunes Sharing 1. Open the Preferences In iTunes, go to the Preferences section and locate the Sharing tab. Click to turn on sharing and select either the whole library or specific playlists within it. You can also set up a password: those who know it can stream music across the network to their copies of iTunes. 2. Turn on Home Sharing Go to the Advanced menu in iTunes and choose to Turn On Home Sharing. You'll need your Apple ID and password. With Home Sharing activated on another Mac on the local network, a user will be able to drag and drop music and movies from your library to theirs. 3. Move the library folder Go to your Home directory and find the Music > iTunes folder. If you have set iTunes to always copy new music into the library folder, this will contain all your music as well as the master library file. By copying this folder to an external drive, you can free up disk space. Sharing with other people Sharing with others When you need to share your files and folders with other people... The internet has revolutionised the way we communicate and consume and share information with each other. The rise of social networking sites like Facebook and Twitter as well as the prevalence of fast internet connections means it's now more convenient than ever to share things electronically. At its simplest, this can mean emailing things to people. Apple's Mail is great with attachments, and you can drag and drop documents into a new message to attach them. In the case of pictures, there's an option at the bottom-right corner of the message window to resize them prior to sending, which works beautifully. Movies can be dropped in as attachments too, and there's even a Photo Browser window that's able to access your iPhoto albums and even your Facebook albums online, if you have enabled this in iPhoto. Of course it's also possible to send zipped archives, Microsoft Office and other types of documents. Mail generally encodes files properly, so it's rare to have that one of your contacts find they can't open a file you've sent them. The only thing to watch out for is message sizes: movies or large pictures can easily be over 10MB in size, and most ISPs have a message size limit of between 10 and 20MB. Any bigger than this and the mail may get rejected, so split files over several mails or use a file-hosting service such as Sendspace or Dropbox. After upload you get a link to send to someone, and Sendspace has a downloadable desktop application to help you manage your transfers. Dropbox is even better since it has iOS client apps, so you can upload, download and manage files across all your devices as well as sharing them with others. It's a particularly elegant way to manage data both for yourself and for sharing across the internet with others. There are other ways to send links and files to people using just your Mac. iChat is capable of sending files between two users if you simply drag and drop a file into a conversation. Other IM clients like Adium can do the same. Some offer encryption, and it makes sense to zip large groups of files together to minimise upload times, either using OS X's built-in compression tools (right click and choose 'Compress…') or a third-party app like Dropstuff, SimplyRAR or BetterZip. Photo sharing is one of the most popular kinds of sharing, and iPhoto can share your photos across your local network and also to the internet, from the Share menu. You can send pictures straight to a MobileMe, Flickr or Facebook gallery, complete with metadata and other tags, straight from iPhoto. If you're running OS X 10.7, you can sign in to iCloud and activate Photo Stream, which pushes all new pictures into the cloud. Your master collection is maintained on your Mac, but all pictures imported to iPhoto or Aperture will be viewable wirelessly on your iOS devices running iOS 5. Snaps you take on your iPhone or iPad will be viewable and downloadable in iPhoto on your Mac. However, you're the only one with access to these. To create galleries to share with others you need to use the Flickr or Facebook options in iPhoto. There are a number of iOS photo-sharing apps such as Instagram, Camera Plus, Photoshop for iOS and iPhoto for iOS, all of which allow you to upload photos and albums directly to sites like Flickr, Facebook, Tumblr and Twitter. But it's not only photos that get shared: video sharing is huge now as well, and iMovie lets you compress and upload your productions directly to YouTube, Facebook and Vimeo from your Mac. Pro-video apps such as Adobe Premiere and Apple's Final Cut Pro X also have amongst their many export options the choice to send movies to these sites, with more control than you get in consumer apps. Obviously these are popular sites, which are advanced enough to handle high-definition content and process it in a reasonable time. You can share movies to these sites from iOS apps such as iMovie and Avid Studio as well, though you really need to be on a wireless connection due to the size of the file transfer involved. SoundCloud is the go-to site for sharing your music tracks these days, with direct upload support built into many iOS apps and desktop music-creation packages like Cubase (though not yet available with GarageBand or Logic). Of course, you can just export an audio file then upload it to SoundCloud through a browser: it just takes a couple more steps. SoundCloud is great because its audio players are supported on pretty much every platform, including iOS. It also allows the recording of audio straight into the site, from your Mac or from an iOS device. iCloud is a great service but it is currently better for sharing your own documents across your own devices than for sharing with the world. A more open-source alternative is to use Google Docs, a browser-based service that lets you create online documents and spreadsheets that others can access and edit with your permission. Dropbox is another great solution for sharing documents online, though it allows upload and download of files, not actual online creation and editing, like Google Docs. Sharing on the go Even when you're on the road you can still share your stuff... When you're away from home with a laptop, you can still access all of your Mac's sharing capabilities with a network connection. In fact you don't even need a Wi-Fi or Ethernet connection if you have an iPhone or 3G iPad. With iOS 5 and the relevant bolt-on enabled with your cellular provider, you can use the Personal Hotspot feature built in to iOS to share the cellular connection to any compatible device including a laptop. On your iPad 3G or iPhone 4 or later, go into the Settings > General > Network section and tap to turn on the Personal Hotspot feature. You're then able to create a mini wireless network over Wi-Fi and USB, and even over Bluetooth. On the device you can create a name for the network and set up a password, then it should appear as an available network on your laptop. You can also use this to share your iPhone's connection with your Wi-Fi-only iPad. In other situations you may only have your iPad or iPhone with you, accessing either a 3G or wireless connection. In these cases you're still able to share a surprising amount of stuff from the device. At a basic level, the Photos app allows you to select pictures to share over email or in a message, and you can do this with videos as well. Photos, movies and other documents can be copied and pasted into emails and iMessages. As long as they're relatively small (say under 20MB) they'll send even over 3G. Apple doesn't allow much file management on iOS, but with the addition of a third-party app or two you can get better control over managing data. Downloads and Filer come in free 'lite' and paid-for versions, and are able to provide a basic file browser interface for managing files. They also allow file sharing with your Mac both through iTunes and the provision of a web sharing service, where you can access the iPad or iPhone from your Mac's browser to transfer files. They allow you to download files from websites, copy them from Mail attachments and manage them centrally. Filer allows connection to Dropbox, iDisk and WebDAV servers to upload and download files, and Downloads also has a very useful feature set for working with and opening all kinds of documents. Dropbox is a more complete solution because it works across your Mac and iOS devices, and allows comprehensive web-based sharing. It also has features such as the ability to control the quality of uploaded pictures and videos, so you can choose between better quality and faster uploads. Google Docs is a great way to create, store and share documents from any mobile device, and it has a special mobile interface that works well on iOS. Other good mobile apps for sharing documents on the go include QuickOffice Pro HD, Documents To Go and Smart Office 2, with support for many sharing services including Box.net, iDisk and SugarSync amongst others. Another thing that people want to do while they're out and about is listen to their music. But music collections are so big these days that few of them would fit on an iPad or iPhone, so we have to choose what to load up. Or at least we did before iTunes Match came along. This £25-per-year service from Apple gives you access to your entire music library wirelessly wherever you are (with a few caveats). It works by analysing your music library in iTunes on your Mac then uploading the information to Apple's servers. It matches every song that has a copy in the iTunes Store and since it has the world's biggest digital store, most of your music will be on there. Anything that's not available can be uploaded from your hard drive, which takes a little time but only needs doing once. On your iPad or iPhone you can turn on iTunes Match and instead of seeing the music on the device, you get access to your whole library in the cloud. Playlists are maintained and your Mac remains the master library, so any changes you make there are reflected across all your devices, including the purchase or addition of new content. So whenever you have a wireless connection you can play your music library on any of your devices, choosing from thousands of tracks. It doesn't actually stream to your iPad - it downloads a track, but these can be deleted at any time and a master copy remains in the cloud. The best bit is that even if your original music tracks were low quality, the cloud versions are 256kbps, high-quality versions. If you don't have iTunes Match you can still stream music using an alternative app like Spotify or Last.fm - the Last.fm-powered iPad client is called On Air. These let you set up playlists and access them over the air, though don't provide access to your music library. There is a charge for some aspects of the service like physical downloading of tracks in Spotify. There are a number of other interesting mobile sharing apps like Bump, which lets you share contact information with people nearby, Foursquare which lets you share your location with other users and also Apple's own Find My Friends app, which does the same. How to set up a Personal Hotspot 1. Turn it on On your iPhone 4 or 3G-capable iPad, go to Settings and then the Personal Hotspot section. Tap to turn it on. This will only be available if your carrier plan includes the option to use the hotspot feature. If you don't have it, it can be added for a fee. 2. Connect to the network On your laptop, click the AirPort icon and locate the network, which should bear the name of your phone or iPad. Click to join it and enter the wireless password as displayed in the setup screen and you should be sharing the cellular connection. 3. Connect an iPad If you have a Wi-Fi-only iPad and want to share an iPhone's connection, use the same technique but connect to the wireless network using the iPad's wireless network selection screen inside Settings. Note, you might go through your data allowance quite quickly. How to use iTunes Match 1. Set it up In iTunes, make sure you're signed in with your Apple ID and subscribed to the service. Turn on iTunes Match from the Store menu. This can take a few hours, especially if you have a lot of items that need to be uploaded because they can't be matched. 2. Activate on iOS On your iPad, go into Settings > Music and turn on iTunes Match. If you have a 3G model you'll also see the option to use a cellular connection for iTunes Match. Show All music can be turned off to only show music downloaded to the device. 3. Play music Fire up the Music app and you'll see your playlists and tracks available to play. The cloud icon means the track is stored in the cloud; tap to manually download tracks or playlists. Swipe to delete a track from local storage - iTunes on your Mac maintains the master library file.

Analysis: Tim Cook one year on: how's Apple doing? Posted: Tim Cook: how's it going? When Tim Cook took over as CEO in 2011, many pundits predicted the end of the company. Without Steve Jobs, they said, Apple was doomed. Since then Apple has become even more successful. Apple fans say that's because Tim Cook is the right man for the job, the keeper of Steve Jobs' flame, but critics say he just hasn't had enough time to mess things up yet. So who's right? Tim Cook has been with Apple since 1998. Under his watch Apple has become one of the most profitable companies the world has seen. Cook is the man who delivered Steve Jobs' promises. Describing inventory - warehouses full of unsold kit - as "fundamentally evil", Cook subcontracted Apple's manufacturing, almost eliminating inventory and making Apple amazingly profitable. Where other electronics firms struggle with single-digit profit margins, Apple's gross margins can be higher than 45%. Cook also negotiated deals and invested in suppliers to guarantee that when Apple needs components, it gets them - often at the expense of rivals, who can't get parts in the right quantities and at the right price. As one industry insider put it: "If it weren't for Tim Cook, the iPad would cost $5,000." Apple might have survived without Cook, but it almost certainly wouldn't have thrived. Without his mastery of Apple's manufacturing and distribution, Apple wouldn't be shaping up to become the first trillion-dollar corporation in history. Workaholism aside, Cook (who is known for his 4.30am emails) is very different to the man he succeeded. Cook is understated and softly spoken, a thoughtful man who's happy to share the limelight. When he unveiled the iPhone 4S, his first post-Jobs keynote, Cook delegated most of the presentation to other Apple executives. That wasn't just first-night nerves, either, as the launch of this year's new iPad was a similarly egalitarian affair. By all accounts, Tim Cook is a very likeable man, but still has a core of steel. As CNN reports, in 1998, Cook held a meeting to discuss a problem in China. "This is really bad. Someone should be in China driving this," he said. Half an hour later, he turned to Apple's Operations Executive Sabih Khan and said: "Why are you still here?" Khan got the message and was on the next plane to China. One thing Cook doesn't do, though, is go ballistic. Compared to him, Steve Jobs was the Incredible Hulk. Hulk smash While, to the best of our knowledge, Steve Jobs never turned green or smashed up a tank, his rages were famous. But were they effective? Jobs' penchant for yelling at and even humiliating staff isn't necessarily the reason Apple is so successful. It's possible that Apple thrived despite Jobs' bullying, not because of it. There's no doubt that Steve Jobs' self-belief did Apple an enormous amount of good. It took Apple from a garage to the rich list, and Jobs' insistence on perfection meant when he demanded the impossible of Apple's engineers, they delivered it. However, while his instincts were often right his petulant behaviour often made enemies for Apple. Apple is hated as much as it is loved, and in many cases, that's because of Jobs: the Jobs who hit out at environmentalists who said Apple could be a better corporate citizen; the Jobs who was dismissive of concerns about sweatshop labour; the Jobs whose response to genuine concerns was often to pretend they didn't exist; the Jobs who was a bully with an ego the size of a planet. Tim Cook isn't like that, and while business isn't a popularity contest, Jobsian tantrums don't always work. Take Android, for example, a "f***ing stolen product" that Jobs vowed to wage "thermonuclear war" against. "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong… I'm going to destroy Android," Jobs told biographer Walter Isaacson. So how's that war going? Samsung - one of Android's biggest cheerleaders - is now the world's biggest smartphone vendor, and Apple is losing as many lawsuits as it's winning. Jobs' war is an unwinnable one, and Tim Cook knows it. That's why he's currently negotiating with Samsung to end the two firms' ongoing eye-for-an-eye lawsuits. Speaking to financial analysts during April's earnings call, Cook said he has "always hated litigation, and I continue to hate it… I highly prefer to settle versus battle." That doesn't mean he's a pushover, though: "The key thing is that Apple does not become the developer for the world. We need people to invent their own stuff," he added. But unlike Jobs, he's not on an anti-Android crusade. If tit-for-tat legislation isn't helping Apple, Cook will kill it. Tim Cook: The nice man cometh Cook isn't just more affable than Jobs. He's more generous too. In February, he told Apple staff that he'd donated $100 million of Apple's money to charities, with $50 million to hospitals and a further $50 million to Product Red. Apple now matches employees' charitable donations to the tune of $10,000 per employee per year, and it appears to be more charitable to employees and investors too: under Cook's watch Apple has introduced dividend payments for shareholders and deep product discounts for staff. It's in stark contrast to Steve Jobs, who reportedly told employees that giving money to charity was a waste of time. He also believed dividends wasted cash that Apple could better spend on making new products. The dividend issue shows another difference between Jobs and Cook. Writing on The Street, Jim Cramer was one of several analysts who believed that Cook's timing was terrible. "What bothered me was that this was a very special weekend for Apple, the weekend the iPad hit the stores, and… the dividend stole the thunder from the actual story, a new device that I think is taking America by storm." Jobs, it's safe to say, wouldn't have let that happen. In May, Tim Cook achieved something Jobs couldn't: offloading the burden of updating Java to Oracle. Jobs spent years trying to persuade Oracle to take responsibility for Java on OS X. And now, in the wake of the Flashback Trojan horse, Tim Cook has managed just that. Tim Cook, then, is a smart guy. But is he a product guy? Speaking to Forbes, former Apple engineering Vice President Max Paley said Apple's engineer-driven culture appears to be changing. "I've been told that any meeting of significance is now always populated by project management and global-supply management," he said. "When I was there, engineering decided what we wanted, and it was the job of product management and supply management to go get it. It shows a shift in priority." Core concerns Apple watchers have two concerns: whether Jobs left Apple with enough product ideas to keep the company on top for another few years; the second is while Cook may be a genius when it comes to business, he might not be a genius when it comes to products. The fear is when the products Jobs oversaw run out, that'll be the end of the Apple we know and love. Critics argue the evidence is right in front of us. The biggest Cook-era products so far, the iPhone 4S, the new iPad and the latest Apple TV, are minor upgrades to existing products, and if rumours of an iPad mini are correct, then Cook is signing off on products that Steve Jobs rejected. He's already green-lighted the new Apple TV interface which, according to former Apple TV engineer Michael Margolis, was "tossed out five years ago because SJ didn't like it. Now there is nobody to say 'no' to bad design." When Steve said no It's important to take Steve Jobs' dismissals with a pinch of salt, as he often derided products Apple would go on to make. He dismissed tablets ("People want keyboards"), mobile phones ("We didn't think we'd do well in the cellphone business") and ebooks ("People don't read any more"), among many, many others. Jobs' dismissal of seven-inch tablets and Apple TV designs could have been because they weren't right at the time. The idea that Jobs wouldn't have unveiled the iPhone 4S is odd, too, as Jobs was still involved in Apple during its development. Apple has always made incremental updates: the iPhone 3GS was a relatively minor update to the iPhone 3G. And concerns about Apple's ability to design more great products are rather insulting to Jonathan Ive, whose group remains one of the most talented design teams in the world. Is Tim the right man to run Apple? Perhaps the best people to ask are the ones who actually work there. US careers site Glassdoor surveys top firms' employees, and, in March, Apple staff gave Tim Cook a 97% approval rating, placing him above every other CEO in the tech industry. That suggests that when Cook promised to defend Jobs' legacy, he meant it. Tim Cook is measured whereas Steve Jobs was explosive, Cook is inclusive whereas Jobs was arrogant, and Cook is pragmatic whereas Jobs was destructive. But they share one key attribute: a genuine passion for Apple, its products and its customers.

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