Apple : TV market is 'Apple's to lose' says ex-CEO

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TV market is 'Apple's to lose' says ex-CEO Posted: The man who ran Apple when Steve Jobs departed in 1985 says he's backing the company to take over the TV market if it ends up launching the long-rumoured 'iTV' flatscreen set. Former CEO John Sculley told Bloomberg that the TV game is "Apple's game to lose," mainly due to the advantage it already possesses thanks to the iPhone, iPad and Mac computer range. "They own three screens - the mobile phone, tablet and computer - and you can see how important it is to them to own the fourth, which is TV," said Sculley, who Bloomberg says has no insider knowledge at Apple. Owning the living room He added that the existing Mac OS X, iOS and iTunes ecosystem and the consistent experience it offers across all devices gives Apple a huge leg-up on its would-be competitors in the TV market "People don't realize how huge this is. Microsoft wanted the living room, Sony wanted the living room, and so far both have failed, said Scully, who now runs his own investment firm and is president of mobile software company 3Cinteractive. Expected launch Rumours that Apple plans to launch a flatscreen TV have grown so strong in the last year, it's now expected that Cupertino will enter the market at some point within the next 12-18 months. The company is currently thought to be in negotiations with cable networks to secure access to content, although multiple reports have stated the old guard is so far proving resistant to the change. At the end of last week we reported on speculation that the set would offer a web-stored DVR capacity and on-demand content.

Apple says 'stick with iMessage' after SMS security hole exposed Posted: Apple has issued a statement urging iPhone owners to use only iOS iMessage service after a SMS security flaw was uncovered within iOS. Late last week a hacker discovered that it was possible to send texts to an iPhone and convince the device and the user that they were from someone else. The spoofing attack manipulates the 'reply to' address within the header section of the SMS app so the number or contact the user thinks they are replying to could be something different altogether. Now Apple, after themselves being urged to plug the hole, says iMessage is a safer option as it does what the mobile carriers do not as verifies the address from which the message is sent. SMS limitations "Apple takes security very seriously," the statement obtained by Engadget read. "When using iMessage instead of SMS, addresses are verified which protects against these kinds of spoofing attacks. "One of the limitations of SMS is that it allows messages to be sent with spoofed addresses to any phone, so we urge customers to be extremely careful if they're directed to an unknown website or address over SMS." Of course, there's one caveat to that. Although iMessage is completely free over Wi-Fi and 3G, it's only available for use between iOS and Mac OS X users. So, if 50 per cent of your pals are on Android, you're vulnerable to a spoof calamity.

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