Wednesday, August 8, 2012

Apple : Half of people surveyed want an Apple TV set

Apple : Half of people surveyed want an Apple TV set


Half of people surveyed want an Apple TV set

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Half of people surveyed want an Apple TV set

Just under half of people surveyed have expressed an interest in buying a TV set made by Apple.

According to results from Piper Jaffray analyst Gene Munster, 49 per cent of people said they would be interested in buying an Apple TV set. Even more encouraging for the Cupertino company, 29 per cent of those surveyed said they weren't looking for a new set, but that an Apple TV would convince them they needed a new telly.

The company is rumoured to be working on its first TV set, to launch sometime in 2013.

"We believe this suggests that customers would be willing to interrupt an estimated seven-year TV product cycle to purchase an Apple Television," Munster said in the report. "This is of course not surprising given the following of Apple products and widespread adoption of the iPhone and iPad."

But price could be an issue. Apple products are notoriously expensive, and the expected price tag of around $1,500 (£962) would turn many off. Only 12 per cent said they would be willing to fork out that much.

"The hurdle Apple is going to face with winning consumers to Apple Television is price," Munster said. "Over the past seven years, consumers have been conditioned to pay progressively less for TVs, with the average 32-inch TV price down 76 per cent since 2005."

Google's gogglebox

Apple could also face intense competition from Google. While Google TV has so far struggled, it recently announced Google Fiber, which offers speeds 100 times faster than the average broadband. So the potential for delivering TV shows is huge.

Fiber will only roll out in Kansas City to start with, but if it's a success it could come to other countries soon.

Apple wants a TV set to make sure apps look the same across all its devices, but with the long lifecycle of televisions, and the high costs involved, many think a set-top box or software is the way to go.

Via CNET

Apple and Amazon stop over-the-phone password resets

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Apple and Amazon stop over-the-phone password resets

Apple and Amazon have made it impossible to reset your password over the phone, for the time being at least.

This follows the hacking of Wired writer Mat Honan's iCloud account, which saw his iPhone, iPad, and MacBook Air remote wiped within minutes.

Hackers gained access to his account over the phone, exploiting a loophole in Apple's Applecare and Amazon's tech support. The hackers added a new credit card to Honan's Amazon account - all they needed was Honan's name, email address and billing address. Then they phoned back up, saying they couldn't access the account, and were able to reset the password, thanks to the use of the new credit card.

They phoned Apple next, impersonating Honan, and it all went from there.

The hackers couldn't answer Honan's security questions, but that didn't prove to be much of a hurdle. Which is a little worrying, to say the least.

Buying time

An unnamed Apple employee told Wired the freeze on phone access is to buy Apple time to work out how to reform its security policy.

Amazon is taking similar steps. "We have investigated the reported exploit and can confirm that the exploit has been closed as of yesterday afternoon," an Amazon spokesperson told CNET. So now you can't make changes to your Amazon account over the phone either.

Hopefully we'll see tightened security controls from both companies soon. Considering how well-publicised this has been, we're expecting a statement from Apple to that effect any day now.

Via The Verge, CNET

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